How to Write an EBook For Your Business

Writing an eBook can be a daunting task.


However, with a clear plan, some research and an engaging writing style, you can produce a professional and informative product that can help promote your business online.


Be Clear on Why You’re Writing Your EBook


Before you begin planning how your eBook will look, it’s worth taking some time to think about why you’re writing it in the first place. Do you want to encourage people to subscribe to your mailing list? Or do you want to sell your eBook as an information product on your website? Once you know what you’re looking to achieve with your book, it becomes easier to plan the writing process and help you measure its success afterwards.


The Planning Stage


Creating a writing plan for you eBook will make the overall task seem more manageable. No-one sits down and writes  an eBook in one go. Keeping to a plan allows you to enjoy the writing process more and gives you the motivation to complete the book as you reach your individual milestones. Some questions to consider at the planning stage are:


How long will your eBook be?


  • Every book will be different but as a guide, try aiming for 10 chapters of 500 words each. Treat each individual chapter like an article on your blog and before you know it, you’ll have a 5,000 word eBook that adds value to your business.


Where will your eBook be Distributed?


  • Will your eBook be available for free or will people have to pay for it? This is an important decision to make as it will determine where your book will be made available. If it’s a paid eBook, will you set up a payment system on your own website or will you convert it to kindle to be sold on Amazon? If the book is free, will you use it as a tool for increasing your email subscriptions or will you ask people to for it through a tweet?


Producing Your Content


The key to producing your eBook’s content is to break the book down into individual chapters and treat each one as a single piece of writing. Approach each chapter as if it were a blog post and remember to cite any sources you’ve quoted. If you already have blog posts relating to the subject, why not repurpose those posts into chapters for your book? Repurposing old content is a skill in itself and isn’t as easy as it sounds but if you’re able to rewrite existing posts and breathe new life into them it can be a great way of producing fresh new content for your book.


Layout and Design


Have a think about who your target audience is as this will play a part in how your eBook will look. Are you hoping to appeal to the ‘newbie’ market or people who are already experts in your industry? In any case, the book’s design shouldn’t distract from the content itself. If in doubt, keep the design simple – you can always add extra formatting afterwards. What digital format will the book take? Most eBooks are produced as PDF documents as they are easily converted from Microsoft Word. Other format options include ePub for kindles or Mobi for mobile devices.


In summary, writing an eBook can be a great way to add value to your business. By taking the time to plan out each individual chapter, the task will seem much easier than trying to write the whole book in one go. Approach each chapter as if it were a blog post and remember to cite your sources. Initially, keep your layout and design simple as you can always add extra formatting later. By following these simples steps you’ll have an informative eBook in no time.


Need some help writing your eBook? Check out our professional eBook writing services.


Jamie Thomson

Jamie Thomson is an award-winning senior copywriter and the owner Brand New Copy copywriting studio. With over 15 years professional writing experience, he helps companies engage with their target audience through tailored content strategies and exceptional copywriting.

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