Copywriting Blog

21Nov

9 Great Examples of Financial Copywriting

By Jamie Thomson / 21/11/2019 / Copywriting / No Comments

Financial copywriting doesn’t need to be dry and technical. Carefully considered brand language and a consistent tone of voice can help financial companies stand out in their sector. In this post, we’ve taken our pick of our favourite financial copywriting examples and explain what makes them effective.   Starling Bank   Starling Bank’s Home page […]

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17Oct

5 Simple Finance Tips for Freelance Copywriters

This guest post is written by Tom McCallum, Senior Content Manager at FreeAgent.   Working as a freelance copywriter might seem like a dream job but you might be put off when you discover the financial responsibilities that come with being self-employed.   If you’re just starting out, or if you’ve been struggling with the […]

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4Sep

11 Great Examples of Education Copywriting

By Jamie Thomson / 04/09/2018 / Copywriting / No Comments

Copywriting provides schools, publishers, and EdTech companies with the opportunity to differentiate themselves and stand out in their marketplace. Yet it’s surprisingly difficult to find good education copywriting examples.   A thoughtful value proposition and a consistent tone of voice can work wonders for an education company’s brand recognition. As a copywriting studio, we make […]

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24May

How to Write a Property Description Like a Copywriter

By Jamie Thomson / 24/05/2018 / Copywriting / 1 Comment

Browse the listings of most estate agency websites and you’ll find fairly similar-sounding property descriptions.   And if it ain’t broke don’t fix it, right?   Well, although the tried and tested approach to writing property descriptions invariably works, the problem is that when everyone uses the same approach, the copy becomes overly familiar and […]

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27Jul

How to Establish Your Brand’s Tone of Voice

By Jamie Thomson / 27/07/2017 / Copywriting / 2 Comments

If your customers were given a snippet of your content to read, would they know it was you, just from how it sounded? Finding your brand’s tone of voice in today’s noisy marketing world can be challenging.   So, how exactly do you set yourself apart from the competition while still sounding like you? In […]

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13Apr

13 Copywriting Tips to Improve Your Marketing

By Jamie Thomson / 13/04/2017 / Copywriting / 3 Comments

Good copywriting encourages people to take action. Whether the aim is to get people to subscribe to your mailing list, or buy your products or services, the way your message is delivered makes all the difference.   We’ve compiled a list of our top copywriting tips – the ones that can have the biggest impact […]

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23Feb

25 Copywriting Examples You Probably Haven’t Seen Before

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30Jan

How to Build a Copywriter Portfolio (When You’re New to Copywriting)

By Jamie Thomson / 30/01/2017 / Copywriting / 10 Comments
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21Jan

What is a Copywriter and What Do They Do?

By Jamie Thomson / 21/01/2017 / Copywriting / No Comments

As a freelance copywriter, I’m always surprised when someone asks me ‘so what is copywriting then?’ It’s easy to live inside your own little bubble when you spend your entire working day (and often night) writing copy.   Personally, I first heard the term about 10 years ago when I was doing journalism work placements. […]

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10Jan

SEO Case Study: A 1005% Increase in Traffic in 9 Months

It’s not very often you come across a white-hat SEO case study that provides actual figures. So when our client agreed to us publishing this post, we were delighted that we’d have the chance to share our approach and show just how much of an impact a good SEO-focused content strategy can have on a […]

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A copywriting blog that offers tips, case studies and how-tos to help you write more persuasively and improve your marketing and sales.