Copywriting Blog
9 Great Examples of Financial Copywriting
Financial copywriting doesn’t need to be dry and technical. Carefully considered brand language and a consistent tone of voice can help financial companies stand out in their sector. In this post, we’ve taken our pick of our favourite financial copywriting examples and explain what makes them effective. Starling Bank Starling Bank’s Home page […]
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5 Simple Finance Tips for Freelance Copywriters
This guest post is written by Tom McCallum, Senior Content Manager at FreeAgent. Working as a freelance copywriter might seem like a dream job but you might be put off when you discover the financial responsibilities that come with being self-employed. If you’re just starting out, or if you’ve been struggling with the […]
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11 Great Examples of Education Copywriting
Copywriting provides schools, publishers, and EdTech companies with the opportunity to differentiate themselves and stand out in their marketplace. Yet it’s surprisingly difficult to find good education copywriting examples. A thoughtful value proposition and a consistent tone of voice can work wonders for an education company’s brand recognition. As a copywriting studio, we make […]
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How to Write a Property Description Like a Copywriter
Browse the listings of most estate agency websites and you’ll find fairly similar-sounding property descriptions. And if it ain’t broke don’t fix it, right? Well, although the tried and tested approach to writing property descriptions invariably works, the problem is that when everyone uses the same approach, the copy becomes overly familiar and […]
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How to Establish Your Brand’s Tone of Voice
If your customers were given a snippet of your content to read, would they know it was you, just from how it sounded? Finding your brand’s tone of voice in today’s noisy marketing world can be challenging. So, how exactly do you set yourself apart from the competition while still sounding like you? In […]
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13 Copywriting Tips to Improve Your Marketing
Good copywriting encourages people to take action. Whether the aim is to get people to subscribe to your mailing list, or buy your products or services, the way your message is delivered makes all the difference. We’ve compiled a list of our top copywriting tips – the ones that can have the biggest impact […]
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What is a Copywriter and What Do They Do?
As a freelance copywriter, I’m always surprised when someone asks me ‘so what is copywriting then?’ It’s easy to live inside your own little bubble when you spend your entire working day (and often night) writing copy. Personally, I first heard the term about 10 years ago when I was doing journalism work placements. […]
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SEO Case Study: A 1005% Increase in Traffic in 9 Months
It’s not very often you come across a white-hat SEO case study that provides actual figures. So when our client agreed to us publishing this post, we were delighted that we’d have the chance to share our approach and show just how much of an impact a good SEO-focused content strategy can have on a […]
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