Copywriting Blog
11 Great Examples of Education Copywriting
Copywriting provides schools, publishers, and EdTech companies with the opportunity to differentiate themselves and stand out in their marketplace. Yet it’s surprisingly difficult to find good education copywriting examples. A thoughtful value proposition and a consistent tone of voice can work wonders for an education company’s brand recognition. As a copywriting studio, we make […]
Read More
How to Write a Property Description Like a Copywriter
Browse the listings of most estate agency websites and you’ll find fairly similar-sounding property descriptions. And if it ain’t broke don’t fix it, right? Well, although the tried and tested approach to writing property descriptions invariably works, the problem is that when everyone uses the same approach, the copy becomes overly familiar and […]
Read More
How to Establish Your Brand’s Tone of Voice
If your customers were given a snippet of your content to read, would they know it was you, just from how it sounded? Finding your brand’s tone of voice in today’s noisy marketing world can be challenging. So, how exactly do you set yourself apart from the competition while still sounding like you? In […]
Read More
13 Copywriting Tips to Improve Your Marketing
Good copywriting encourages people to take action. Whether the aim is to get people to subscribe to your mailing list, or buy your products or services, the way your message is delivered makes all the difference. We’ve compiled a list of our top copywriting tips – the ones that can have the biggest impact […]
Read More
14 Copywriting Examples You Probably Haven’t Seen Before
We all like to admire those classic examples of copywriting from the Economist, Volkswagen and Avis, but what about the modern-day, unsung copy heroes of our bus stops, train carriages and sandwich shops? Who takes the time to appreciate the creativity of the little guys? Well, if you’re anything like me (or just like […]
Read More
What is a Copywriter and What Do They Do?
As a freelance copywriter, I’m always surprised when someone asks me ‘so what is copywriting then?’ It’s easy to live inside your own little bubble when you spend your entire working day (and often night) writing copy. Personally, I first heard the term about 10 years ago when I was doing journalism work placements. […]
Read More
SEO Case Study: A 1005% Increase in Traffic in 9 Months
It’s not very often you come across a white-hat SEO case study that provides actual figures. So when our client agreed to us publishing this post, we were delighted that we’d have the chance to share our approach and show just how much of an impact a good SEO-focused content strategy can have on a […]
Read More
SEO Copywriting Tips to Help Your Website Rank Better
Post updated: 20/06/2018. SEO copywriting is the art of writing content that ranks well in search engines. Whereas SEO copywriting techniques improve the visibility of your content and draw people in, persuasive copywriting convinces them to stay on the page and fulfil a call to action (and thus reducing your website’s bounce rate). […]
Read More
Copywriting Strategies That Will Improve Your Conversion Rates
Writing copy that converts is all about having the correct balance. Writing with a creative approach might make your copy sound good, but on its own, it won’t generate the leads you’re looking for. On the other hand, being too focused on numbers can make your copy feel a bit mechanical and lifeless. So, what […]
Read MoreA copywriting blog that offers tips, case studies and how-tos to help you write more persuasively and improve your marketing and sales.
