Brand New Copy is a Copywriting Studio in Edinburgh Run by Award-Winning Copywriter, Jamie Thomson

I help companies communicate clearly by writing website copy, white papers, thought leadership articles, and SEO-focused content. I write for selected industries across the globe.

I'll Help Generate More Interest in Your Products and Services

Since 2013, I’ve helped hundreds of businesses grow their brand and increase their revenue with exceptional copywriting. I’m focused on results, and I dig deep. I’ll unearth the most effective way to communicate your messages. I have over 14 years’ professional writing experience and have refined my processes to ensure your project is managed and delivered seamlessly.

Jamie Thomson, copywriter

Web Copywriting

Your website copy needs to grab your prospects’ attention, keep them interested, make them want what you’re offering and get them to take action. I write effective website copy that works.

White Paper Writing

Good white paper copywriting raises awareness, solves problems and helps guide people towards making decisions. They’re a great way to demonstrate authority and can be an effective lead generation tool. 

Thought Leadership Articles

Authoritative content can help establish you as a leader in your industry. From content strategy to corporate journalism, my copywriting can improve your brand authority.

SEO Copywriting

Google’s algorithms may constantly evolve, but on-page SEO best practices remain constant. Search Engine Optimization remains one of, if not the best digital marketing strategy for long-term business growth.

Here Are Just a Few of the Results I've Produced for My Clients

A 325% Year on Year Traffic Increase (+ 450% Increase in Revenue) for our Education Client

In a seasonal niche, I helped grow my client’s year-on-year organic traffic by 325% after 6 months, and increase their year-on-year revenue by 450%.

SEO case study

A 1005% Increase in Website Traffic in 9 Months for Success at School...

In May 2015, I embarked on a year-long content marketing campaign with Mitesh Bhimjiyani, founder of the student careers website Success at School. Within 9 months, I helped increased his website traffic from 7,029 sessions per month to 77,698 by using my SEO content framework and a carefully planned content strategy.

Screenshot of client's Google Analytics

A 48% Boost in Year-on-Year Organic Traffic for Field and Lawn

After following the on-page SEO recommendations in my SEO content audit, Field and Lawn saw a 48% increase in Year-on-Year traffic, a 5% reduction in bounce rate and a significant ranking improvement for almost all 42 targetted keywords.

A 20.48% Increase in Organic Traffic in 8 Weeks for Banks O' Dee Sports Club

By implementing the on-page SEO recommendations outlined in my SEO content audit, I increased our client’s organic search traffic by 20.48% within 8 weeks. I significantly improved the ranking positions of all 10 of our client’s primary and secondary keywords and managed to index pages that were previously invisible to Google.

Screenshot of YouTube analytics

A 55% Increase in Year on Year YouTube Video Traffic for Our Education Client

As a result of taking action on my SEO content audit, my client saw a 54.54% year-on-year increase in YouTube traffic as well as improvements in YouTube rankings. And after the first month of implementing the changes, the site saw a 16% month-on-month increase in YouTube traffic and improvements in YouTube and Google search results.

How I Can Help You

You need a partner that will take care of your written content. Managing content creation in-house can be difficult and time consuming – especially if you don’t have a dedicated copywriting department. And you can’t always depend on part-time or generalist freelancers.


With me as your writing partner, you’ll save money long-term. I price per-project, so you only pay for what you need. I’ll make sure that your communications are consistent in their tone and messaging.


Whether you need professional website copy, or thought leadership content marketing, I have the processes in place to handle your project.  From strategy to execution, I deliver the results that you need. I put the time and effort into getting to know your brand, and I take an invested interest in your company’s growth.

What Clients Say About My Copywriting Work...

photo of antiopi

''Excellent Content Writing''

‘As a brand, we’ve been working with Jamie for a long time and he has produced excellent content pieces for our b2b advice site. He has a good understanding of the technology and recruitment  industries and has always delivered within the agreed deadlines. We’ve had great experience and I would recommend Jamie for any content project.’
Antiopi Kyriakakou, Marketing Executive, Total Jobs Group



''Nailed Our Tone of Voice''

‘Jamie did a fantastic job rewriting all our product descriptions for our premium paddle board brand, along with extensive brand copy for our ecommerce website. He nailed our tone of voice and the brief first time with very few tweaks needed before setting all the copy live. Everything was delivered very efficiently and it was a pleasure to work with Jamie. Brand New Copy will now be our go-to copy writers going forward.’
Charlotte Green, Head of Marketing, Red Paddle Co



''An Ideal Copywriting Partner''

‘We decided to branch out into the oil and gas industry and to create a website for our company that was catering to this market. Jamie was the ideal partner to help us create the content for the website. His professional knowledge of the industry clients and terminology helped us to create a website that matches our needs and speaks to our clients.’
Katja Knoechelmann, Magal Oil and Gas


The Copywriting Process

1. The Brief

Before I begin any project, I need to know what you need me to achieve. My briefing process involves getting to know more about your business, your audience, your competitors, and your project.


2. Agreement

Once you’ve completed a briefing form, we can agree on the scope of the work that’s required. I’ll outline exactly what you need and how I intend on approaching the project. I’ll provide you with a breakdown of my costs and how long it will take to deliver the work.


3. Research

Research is the at the core of what I do. Whether you need keyword research for SEO-focused projects, or competitor analyses to help position your brand in the marketplace, I view this stage in the process as being absolutely essential.


4. Delivering the Goods

After producing your first draft, I take on all feedback to review your copy and make any adjustments. Every piece of writing that leaves my outbox is reviewed, edited, and proofread to ensure quality and consistency.

How I Work

From London Road Studios in Edinburgh, I work with clients in selected industries. I have a strong track record of delivering professional, engaging copy. Working with me as an extension of your marketing team ensures that you have access to a professional copywriter for your project.


An Award-Winning Copywriter

Although I don’t do it for the awards, its always nice to be recognised in your field. My recent accolades include winning Copywriting Service of the Year at the 2022 Scotland Prestige Awards, and Copywriting Specialist of the Year at the Corporate LiveWire Innovation & Excellence Awards 2022

Copywriting Case Studies...

Screenshot of the Omexom website

10 Website Pages, Tone of Voice Guidelines and a Print Brochure for Energy Company Omexom

As a copywriter that specialises in writing for the energy sector, I was asked by Omexom to write the copy for the launch of their new website.

189 Prospectus Pages Copy Edited for the University of Aberdeen + 6 Printed Booklets

I was asked by the University of Aberdeen to write and proofread the online prospectus copy for their Life Sciences and Medicine and Arts department.

Screenshot of Centrica website

White Papers for Centrica Business Solutions

I was approached by London agency, Designhouse to write 2 whitepapers for Centrica’s new campaign about reducing commercial energy costs. The particular themes of the documents were implementing green innovation and energy optimisation.

Thought Leadership Articles For Software Development Company BairesDev

Alongside several other content providers, I was invited to tender to become BairesDev’s copywriting partner. My proposal was successful and I was asked to write a high volume of articles.

I work with clients from all over the globe. To date, my geographical reach extends as far as the UK, Europe, Russia, the USA, Australia, the Middle East, and Asia.

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Get in Touch

If you’re looking for a freelance copywriter that can handle your written communications at scale, then drop me an email at and let’s discuss your requirements.