Copywriting Blog


Freelance Writing and the Rise of the Digital Start-up

On a recent trip from Edinburgh to Newcastle, I was browsing the technology section of the magazines in W H Smith. Amongst the usual tech magazines that you normally find in train station bookshops, I was surprised to see a number of mags geared towards digital start-ups, a few examples of which you can see […]

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Inspire With These Education Blogging Ideas

By Jamie Thomson / 14/01/2014 / Blogging / No Comments

Writing an educational blog is a great way to inspire learning.   Whether you are an educational business owner, private tutor or classroom teacher, maintaining a blog keeps your target audience informed. Educational technology has seen rapid growth in recent years and being part of the educational blogsphere can firmly establish you as an expert […]

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Blogging Ideas for a Voluntary Sector Charity

By Jamie Thomson / 07/01/2014 / Blogging / No Comments

Many social sector organisations and charities have yet to leverage the full potential of maintaining a blog.   People often see it as too time consuming or find it a struggle to come up with subjects to write about. Some people just don’t know where to start and don’t see the potential benefits of blogging […]

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Blogging to Promote a Business

By Jamie Thomson / 02/01/2014 / Blogging / No Comments

A blog can be a powerful tool for building a profitable website.   Blogging allows you to connect with a community and exchange feedback, which in turn improves your business and practices. This article will share a few of the great ways you can use a blog as a platform for business and promotion.   […]

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How to Write an Unforgettable Blog Post

By Jamie Thomson / 17/12/2013 / Blogging / No Comments

What makes a blog post unforgettable?   Is it the amount of content it covers? Is it the topic in discussion? What matters (and sets other bloggers apart) is the ability to create an emotional connection between your reader and your blog. This article will explore how and why some blog posts are forgettable and […]

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How to Optimize Your Blog For Search Engines

Producing content for your blog and connecting with your community on social media sites doesn’t necessarily mean you’ll rank well in search engines.   This article will explore some of the easy (and most rewarding) actions you can take to optimize your blog for search engines.   Set the Correct URL Structure   By default, […]

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A Beginner’s Guide to WordPress Blogging

By Jamie Thomson / 02/12/2013 / Blogging / 1 Comment

Get to grips with WordPress blogging.   Ready to start sharing your thoughts on your own blog? Want to create a platform to make money online or promote your own business ventures? Blogging gives you all of these opportunities and more.   Think of  your blog as your own media company – a combination of […]

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How I Plan to Grow My Blog Community

By Jamie Thomson / 27/11/2013 / Blogging / No Comments

Millions of blogs are started and discontinued every week.   This post comes at a rather fitting time for Brand New Copy. It’s only been a few weeks since our first post and as yet, we don’t have much of a blog community. This post therefore, is a kind of mission statement for us. We’ve […]

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10 Ways to Keep People Interested in Your Blog

By Jamie Thomson / 25/11/2013 / Blogging / No Comments

Source:   Attracting people to your blog is only half the battle; the other half is keeping them on your blog long enough for them to become a part of your community.   What are the things that keep people interested in your blog? This article will explore ten of the best ways to […]

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A copywriting blog that offers tips, case studies and how-tos to help you write more persuasively and improve your marketing and sales.