A Sustainability Copywriter and Messaging Strategist That Helps Communicate Your Commitment to Social Responsibility and the Environment
As an experienced sustainability copywriter, I will help you build trust and credibility with stakeholders while meeting your Corporate Social Responsibility (CSR) goals.
What Effective Sustainability Copywriting Looks Like
Sustainability copywriting is the practice of translating complex CSR and environmental detail into clear, credible messaging that builds trust with stakeholders. Companies are expected to demonstrate transparency, avoid greenwashing, and show genuine progress. To achieve this, your messaging needs be clear and engaging to satisfy regulatory requirements, and to build trust with every stakeholder. It connects your objectives with the expectations of investors, employees, regulators, and customers. And it ensures your brand is seen as credible, responsible, and committed to meaningful action.
A Sustainability Copywriter with Industry Expertise
Jamie Thomson is a sustainability copywriter and consultant, who supports companies across energy, finance, technology, manufacturing and education to communicate their CSR commitments to investors, employees, regulators and customers.
Sustainability and CSR concepts can be technical and complex, making them difficult for audiences to engage with. As your sustainable copywriter and strategic messaging consultant, I simplify this detail into clear, accessible communications, ensuring your genuine achievements are understood and trusted, without the risk of greenwashing.
I understand how challenging it can be to inspire action and build credibility around sustainability initiatives. With carefully crafted storytelling and consistent messaging, I help companies connect their environmental and social goals with the needs of investors, employees, regulators, and customers.
Sustainability Copywriting Services that Improve your Brand Image and Reputation
In heavily regulated industries, sustainability reporting is no longer optional, it’s a business imperative. Companies are expected to provide transparent, credible accounts of their CSR commitments, environmental performance, and progress toward Net Zero.
As a strategic copywriter for sustainable business, I deliver messaging that meets reporting requirements and enhances brand perception. I’ll take the time to understand your sustainability practices, achievements, and areas for improvement, then tailor your messages for different stakeholders.
With over a decade of experience in sustainability copywriting, I ensure every project reflects industry trends, regulatory standards, and best practices. The result is copy that is transparent, credible, and strategically aligned with your long-term CSR goals.
Sustainability Copywriting for Organisations Committed to CSR
I’ve supported companies across many industries to communicate their sustainability and CSR commitments with clarity and credibility.
My work has helped energy providers, financial institutions, technology companies, manufacturers, and consultancies demonstrate progress and strengthen their reputations.
My clients include: Brunel; CareerBuilder; Centrica Business Solutions; AMP Clean Energy; EMCOR UK; Indicatura; Lead Intelligent Manufacturing; and Allinfra. Each of these client projects were designed to translate complex detail into strategic messaging that builds trust with investors, employees, regulators, and customers.
Sustainability Report Writing for ECOM
I wrote ECOM’s Group and Cocoa Sustainability Reports, translating complex environmental, social, and operational information into accessible corporate reporting. The work brought together sustainability strategy, performance data, and activity from across the business to create credible, evidence-led narratives for a global stakeholder audience.
Thought Leadership Articles for Photon Water
I wrote thought leadership articles for Photon Water, helping communicate the company’s expertise in water treatment technologies.
Annual Report Copywriting for USAID Power Africa
I wrote an annual report for USAID’s Power Africa initiative, presenting the programme’s achievements and impact to funders, partners, and other key stakeholders.
Annual Report Copywriting for Inland Fisheries Ireland
I wrote the annual report for Inland Fisheries Ireland, helping communicate the organisation’s work and impact to a wide audience of stakeholders.
ESG Thought Leadership for Simply Sustainable
I wrote a series of ESG-focused thought leadership articles for Simply Sustainable, helping the consultancy demonstrate its expertise and attract new clients.
Energy Report Writing for CareerBuilder and Brunel
CareerBuilder had an urgent requirement for a copywriter to assit with their 2022 Energy Outlook Report in collaboration with global recruitment company Brunel. After sending samples of my previous recruitment copywriting work, the Head of Marketing at CareerBuilder provided me with a full brief for the project.
A Social Value Report and Tone of Voice Guidelines for EMCOR UK
I was asked by London brand and design agency, Designhouse, to write EMCOR UK’s Social Value Report, and to create a Tone of Voice document. The client provided source material, which had to be organised into a logical structure and re-written to demonstrate how the company was meeting its sustainability goals.
Sustainability Messaging and CSR Website Copywriting for LEAD Intelligent Manufacturing
As part of a brand refresh, I was hired to rewrite the Wuxi Lead Intelligent Equipment Co.’s website copy. This included refining the companies mission, values, and ambition statements, updating product descriptions, rewriting the Home page, and crafting environmental social governance statements.
Sustainability-Focused White Papers for Centrica Business Solutions
I was approached by London agency, Designhouse to write 2 whitepapers for Centrica’s new campaign about reducing commercial energy costs. The particular themes of the documents were implementing green innovation and energy optimisation.
White Paper Review and Editing for AMP Clean Energy
London-based creative agency Design House, asked me to review and edit a white paper for AMP Clean Energy’s new campaign. The white paper was aimed at SMEs and had to distil technical information into simple, understandable core messages.
A White Paper Report for Asset Management Company, Indicatura
Indicatura asked me to write a white paper on asset management and sustainable business planning. The paper had to incorporate key messaging and showcase the organisations products, services, and case studies.
Website Copywriting for Specialist Energy Consultancy, Net Zero
Net Zero asked me to update the copy on their website so that it better reflected their services and their position in the energy industry. I wrote copy for the website Home page, the About page and Service pages. The client was very pleased with the results and the copy is now live on the Net Zero website.
Sustainability-Focused Thought Leadership Articles for Allinfra
Allinfra asked me to write a series of articles about corporate social responsibility reporting (CSR), and renewable energy certificates (RECs). The articles had to be well-research, include external evidence, and satisfy Google’s featured snippets criteria.
White Paper and Thought Leadership Writing for the Copper Sustainability Partnership (CuSP)
I was commissioned by PR agency, Liquid to develop a policy-focused white paper for the Copper Sustainability Partnership (CuSP). The paper made the case for copper in delivering safe, sustainable, and future-proofed infrastructure.
Sustainability Copywriting: From Messaging Guides to Annual Reports
Of course, every company has its own sustainability objectives. However, my sustainability copywriting process typically follows several key stages:
1. Research and Discovery
Typically, I begin by gathering all the necessary information I need to understand your sustainability initiatives, goals, and values. This might involve conducting interviews with key stakeholders, sustainability officers, marketing teams, and executives. I’ll take the time to read through your existing sustainability reports, policies, and previous marketing materials, and I’ll research any relevant industry standards.
2. Defining Your Objectives and Audience
Together, we’ll outline the purpose of the project and what you want to achieve from partnering with a sustainability copywriter. We’ll determine the specific goals of your sustainability messages and we’ll map out how they fit within each of your marketing channels. We’ll then define your target audiences.
3. Message Development
I’ll craft core messages based on content pillars that align with your sustainability strategy and values. As well as using your internal data, I’ll incorporate storytelling techniques to create narratives that illustrate the impact of your sustainability initiatives. Typically, this stage leads to the development of a sustainability messaging guide.
4. Content Creation
Once we’ve developed your core messages, I’ll apply them to your marketing materials, whether that be annual reports, white papers, case studies, or website copy. I’ll write the deliverables in a consistent tone of voice, ensuring clarity, engagement, and adherence to brand guidelines. I can also advise on visuals such as charts, images, and videos to enhance understanding and engagement.
5. Review and Feedback
Based on everyone’s comments, I’ll make any adjustments to the copy and ensure your deliverables comply with all regulatory requirements and standards. Typically, sustainability copywriting requires a few levels of approval, and I can suggest a process for ensuring everyone has the opportunity to add their comments.
6. Finalisation and Approval
The next step is to obtain approval from key stakeholders, including senior management and the board of directors. Once everyone has signed off on the copy, I conduct a final review to ensure all feedback has been incorporated and that the deliverables free from spelling and grammatical errors.
7. Post-Publication Content
Following the publication of your sustainability-focused copy, many companies like to continue the momentum by publishing a series of thought leadership articles based on the themes identified in your core messages. This provides you with the opportunity to further demonstrate CSR and sustainability efforts, while continuously engaging customers and stakeholders with fresh insights.
''Genuinely Aligned''
‘Jamie was a pleasure to work with. Despite a complex project, he quickly understood our business, our tone of voice, and the particularities of our different areas of work, requiring very little guidance from us. The report drafts were consistently accurate, well considered, and felt genuinely aligned with our brand. We really appreciated Jamie’s ability to get to grips with a complex subject matter and turn it into clear, engaging sustainability report.’
Sofia Scharrer, Cocoa Sustainability & Communications Coordinator, ECOM
''You Can Count On Him''
''Brought Our Story Alive''
''A Pleasure to Work With''
‘We started a blog over a year ago in which Jamie has helped us with articles in relation to the utilities industry. Jamie has always easily understood our content needs, he is very committed to his work, the deliveries have always been on time and the articles reflect his knowledge of the industry and good research. A pleasure to work with, definitely will continue to work with him on our future projects!’
''A Great Experience''
‘If you ‘re looking for a copywriter that respects the client’s assignment without compromising his own expertise as a writer, don’t look any further. We needed a copywriter to smoothen a voiceover text for a technical offshore client. It was a great experience working with Jamie and the Brand New Copy team. They can simplify complex, technical language, so that everybody understands. The message really came across clearly. They’re quick and it won’t cost you an arm and a leg. Last but not least, they’re friendly. Jamie knows what he’s doing, when it comes to writing for video.
Stefan Wittekamp, Scheef Idee Producties
''Writing With Clarity''
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Investing in Strategic Sustainability Copywriting Services
Clear, credible communication is essential for demonstrating CSR commitments and sustainability progress. That’s why I price my services as an investment in outcomes, not hours on a clock. Every project is scoped individually, with a fixed fee agreed upfront so you know exactly what to expect.
To give you an idea of typical project investments:
Annual Reports – from £5,000, including stakeholder interviews, consultancy, structuring, drafting, editing, and proofreading.
White Papers – from £3,500, researched and written to demonstrate thought leadership and influence debate.
Sustainability Reports – from £4,500, tailored to meet regulatory requirements while enhancing brand credibility.
Case Studies – from £850 each, interview-led and crafted to showcase measurable sustainability outcomes.
Thought Leadership Articles – from £750, well-researched and designed to strengthen your visibility.
All projects include consultation, research, editing, proofreading and revisions as standard. My focus is always on delivering copy that aligns with your objectives and achieves measurable impact with stakeholders who matter most.
Sustainability Copywriter Case Studies
Reframing An International Energy Company’s Annual Report for Clarity (And Compliance)
In the energy sector, annual reports often double as a statement of accountability, especially around sustainability. They’re more than a regulatory formality. Investors want to see measurable progress, regulators look for credible reporting, and internal teams use them to align on environmental commitments and goals.
Frequently Asked Questions
What does a sustainability copywriter do?
A sustainability copywriter helps businesses translate complex CSR and environmental detail into clear, credible messaging. The goal is to communicate progress transparently, avoid greenwashing, and build trust with stakeholders.
Why do businesses need sustainability copywriting services?
Companies are under pressure from investors, regulators, and customers to demonstrate genuine commitment to sustainability. Professional sustainability copywriting ensures your reporting and communications are accurate, consistent, and strategically aligned with your brand reputation.
What types of sustainability copywriting do you provide?
I provide a full range of sustainability-focused copywriting services, including sustainability reports, annual reports, white papers, case studies, thought leadership articles and website copy. Each project is designed to support CSR commitments and strengthen stakeholder confidence.
How much does sustainability copywriting cost?
Pricing depends on the scope and objectives of the project. As a guide, sustainability reports typically start from £4,500, annual reports from £6,500, white papers from £3,500, case studies from £1,000, and thought leadership articles from £750. All projects are priced on outcomes, not hours.
What makes your sustainability copywriting different?
I combine over a decade of sector experience with strategic messaging expertise. That means I don’t just produce content, I act as a consultant, ensuring your communications resonate with investors, employees, regulators, and customers, while aligning with industry standards and CSR goals.
Schedule a Call to Strengthen Your Sustainability Messaging
Partner with a sustainability report copywriter and strategic messaging consultant to communicate your CSR commitments with clarity and authority. From reports to thought leadership, I’ll help you build trust with investors, employees, regulators, and customers.