What Are the Best Copywriting Courses in 2026?
Post updated: 05.01.2026. We keep this list updated every quarter based on course changes and reader feedback.
One of the best ways to become a copywriter, or to brush up on your copywriting skills, is to take a copywriting course. Not only can they save you months of research, they provide you with a structure, which helps you process what you learn.
When I first started out as a copywriter in 2011 (having previously worked as freelance journalist), I admittedly didn’t take any copywriting courses. Sure, there were fewer courses on the market then, but it’s something that would’ve elevated my learning and helped me reach an industry standard quicker.
However, I’d like to add that taking a copywriting course isn’t a substitute for practice. It takes time to get good at anything and copywriting is no different. That’s why I think that the best copywriting certificates are the ones that include assignments and tutor feedback.
Having access to a professional copywriter not only speeds up the learning process, but it improves the quality of your work.
So, without further ado, here’s my recommended list of the best copywriting courses in 2026 (and of course, my own course is at the top 😁):
Contents
The Brand New Copywriting Course
The College of Media and Publishing
The Chartered Institute of Marketing
The Institute of Data and Marketing
Think Like a Strategic Copywriter
The Brand New Copywriting Course
The Brand New Copywriting Course is taught by Jamie Thomson, a strategic copywriter and founder of Brand New Copy. Jamie has written for global brands for 17 years, with 700+ projects delivered and an 80% client return rate.
The course is practical, feedback-driven, and designed to help you produce work you can show to clients. Throughout the course, you’ll build core copywriting skills first, then apply what you’ve learned into messaging frameworks, ready to be applied to copy deliverables.
Most students complete the course in about six weeks, having worked through various exercises and produced four solid portfolio pieces with personal feedback throughout. You’ll also get a one-page Working With AI guide that shows how to use AI for research and structure while keeping a natural, brand voice.
What You’ll Learn
You’ll learn the foundations of strong copywriting, including how to analyse effective examples, turn features into benefits, and write clear value propositions.
You’ll also develop skills in persuasion and credibility, using social proof to build trust, addressing objections with clarity, and maintaining a consistent tone of voice across channels. As the course progresses, you’ll see how these techniques connect to broader strategy, using the Strategy Brief, Funnel Framing, and Messaging Framework templates to organise your thinking into a repeatable system for real projects.
By the end, you’ll have written four portfolio pieces based on real-world briefs.
Course length: Self-paced, takes around 6 weeks.
Course tutor: Jamie Thomson
Location: Online
Qualification: The Brand New Copywriting course certificate and badge
Cost: £349
Knowadays
Knowadays is an online training provider offering CPD-accredited courses in writing, editing, and proofreading. Formerly known as Proofreading Academy, it rebranded in 2021 to expand its course offerings. The company provides self-paced, interactive learning with tutor support. In particular, Knowadays’ Becoming A Copywriter course is the ultimate guide to conversion copywriting for beginners.
What You’ll Learn
The course offers a structured introduction to conversion copywriting. Students explore techniques for crafting persuasive web content, including home pages, landing pages, and product descriptions. The curriculum emphasises research methods, audience analysis, and the application of psychological principles to enhance reader engagement. The course has interactive modules, real-world examples, and practical exercises that support skill development, including a self-assessed assignment to consolidate learning.
Course length: At your own pace
Course tutors: Becca Roberts, Emily Numa, Laura Stuckey, Myra Ingmanson
Location: Online
Qualification: CPD certification
Cost: £399
The College of Media and Publishing
The College of Media and Publishing is one of the UK’s leading online colleges and has been around since 2003. It offers a range of marketing-focused writing courses that have been taken by companies like British Airways, the UK Department for Transport, the BBC, and Domino’s Pizza. In particular, its Online Copywriting Course stands out as one of the best copywriting courses online.
What You’ll Learn
The course covers all the basics of copywriting, including writing for different target markets and mediums. It looks at how to write webpages, emails, pay-per-click adverts, and press releases to name a few. It also contains a new unit dedicated to AI copywriting tools.
There are several assignments throughout the course that can be used as portfolio pieces, and you’ll have access to unlimited tutor support, including personalised feedback.
Course length: At your own pace
Course tutors: Lucy van Biljon, Justine Holman, or Julian Brouwer
Location: Online
Qualification: The Quality Licence Scheme certificate of Achievement & Accredited CMP Diploma
Cost: £549.50, or 4 monthly payments of £137.37
The Chartered Institute of Marketing
The CIM is the world’s largest community of marketers. It runs many marketing-related training courses, including its Principles of Great Copywriting course. It focuses on the essential elements that make good copywriting as well as the common mistakes that new copywriters make. The course tutor is Phil Woodford, who is a former advertising creative director, and now a freelance copywriter and trainer.
What You’ll Learn
The course pays particular attention to headline writing and adapting copy to fit different media types. It looks at persuasive writing techniques, writing for different audiences, and how to analyse and critique writing. The course takes place over one day either in person in London, or online. The learning format includes group work and how-to workshops.
Course length: 1 day
Course tutors: Phil Woodford
Location: In-person in London, or online
Qualification: Unknown
Cost: £575 (in-person), or £450 (online)
The Institute of Data and Marketing
The IDM has been around for over 30 years. It provides marketing training to individuals and businesses on a variety of topics. Its Copywriting Masterclass is run by Tim Tucker, a London-based freelance content marketing strategist and copywriting specialist.
What You’ll Learn
The course covers the entire copywriting process from planning, to writing and improving copy. It provides practical advice on overcoming writer’s block as well as enhancing creativity. Some of the topics you can expect to find on the course include identifying your target audience, usability testing, communicating unique selling propositions, writing persuasive calls to action, and writing for various different mediums. The course includes exercises and tutor feedback.
Course length: 1 day (7 CPD hours)
Course tutors: Tim Tucker F IDM, 23 Digital
Location: Online
Qualification: Advanced Certificate
Cost: £400 (members), £450 (non-members)
The Writers Bureau
The Writers Bureau was established in 1989 to help writers improve their craft. Although its courses focus more on creative writing, it does run a Complete Copywriter Course, which comes with a Continuing Professional Development Certificate. All the tutors at The Writers Bureau are professionals and provide feedback on course assignments.
What You’ll Learn
The course focuses on writing for specific mediums like adverts, emails, and sales letters. However, it does teach modules on setting up and marketing a copywriting business, which would be particularly useful for those interested in working as a freelance copywriter. The course typically takes between six months and two years to complete and assignments are based on real copywriting tasks, making it one of the best copywriting courses for beginners.
Course length: 6 months to 2 years
Course tutors: Esther Chilton, Andy Ellis, Stephanie Baudet, Tony Kirwood, Sara Mace, Mandy Pannett, Phil Busby
Location: Online
Qualification: Continuing Professional Development Certificate
Cost: £419
The Blackford Centre
The Blackford centre is a distance learning provider in the UK. It offers a range of courses from animal care, to herbalism. It also runs a Diploma in Copywriting that makes use of videos, quizzes, and tutor-marked assignments. Students are assigned a tutor and you’ll have the chance to contact others learners.
What You’ll Learn
The course aims to provide you with all the skillls you’ll need to work as a professional copywriter. It provides comprehensive supporting materials, as well as tips and written exercises. The Diploma in Copywriting also covers various market types and different mediums, making it one of the best online copywriting courses with certification.
Course length: At your own pace
Course tutors: Full-time copywriters, not named
Location: Online
Qualification: QLS Level 4
Cost: £575 (online edition), £695 (online edition + printed materials)
D&AD
The British Design & Art Direction (D&AD) is a membership site for creative designers and advertising communities across the UK and worldwide. It was established in 1962 and celebrates creative communication. Every year, it runs its D&AD Awards that recognise excellence in design and advertising. It also runs a copywriting course called Creative Copywriting: The Fundamentals.
What You’ll Learn
The course is structured over 4 parts and guides you through the creative copywriting process from start to finish. It explores writing for a target audience, how to get your thoughts down on paper and creating storylines. It also looks at the practical elements like writing headlines and emails, using active language, and copywriting tools.
Course length: 8 hours over 4 lessons
Course tutors: Will Awdry
Location: Online
Qualification: Unknown
Cost: £600
The Clever Copywriting School
The Clever Copywriting School is run by Australian copywriter Kate Toon. She is also an award-winning entrepreneur, a copywriting coach, and speaker. She runs the Clever Copywriting Chats podcast, and The Sales Page Course, which focuses on writing high-converting sales pages. I’ve personally used some of Kate’s copywriting templates in the past, and they’ve proven to be really useful in structuring copy for different mediums.
What You’ll Learn
The course is structured in four stages: learning, planning, creating, and reviewing. It uses training videos to explain how sales pages work, and uses a workbook for planning. The course provides a number of templates and checklists for maximum efficiency and provides lifetime access.
Course length: At your own pace
Course tutors: Kate Toon
Location: Online
Qualification: The Clever Copywriting School certificate
Cost: $847 AUSD+GST, or $1,297 AUSD+GST (Live version)
London Marketing Academy
As its name suggests, London Marketing Academy runs marketing-related courses in (you guessed it) England’s capital city. It offers a range of courses on topics ranging from social media, to Google Analytics. Its Copywriting Course runs over two days, either in London, or online. The course tutor is Laure Latham, the Chief Marketing Officer at Veeveo, an eMobility startup.
What You’ll Learn
The course is based around six different modules that focus on writing persuasive letters and websites. Some of the topics covered include headline writing, structuring your copy, storytelling, calls to action, and the customer journey. It also has a section on AI tools for content, showing that the course is bang up to date with the latest copywriting trends.
Course length: 8 hours
Course tutors: Laure Latham
Location: London/Online
Qualification: London Marketing Academy certificate
Cost: £550
Conversational Copywriting
The Conversational Copywriting Course is run by Nick Usborne – a copywriter of almost 40 years and the recipient of no less than 16 awards. He has worked with some of the world’s biggest companies including Apple, the New York Times, Chrysler, and the U.S Navy. As part of the course, you’ll have access to a private Facebook group where you can ask questions, learn, and share insights.
What You’ll Learn
The course itself comprises 18 lectures, 6 homework assignments and supporting materials. The private Facebook group also includes live video Q&A sessions once a month. Course topics include writing sales pages that convert, writing emails that are personal, writing blog and social media posts, and developing web pages that avoid corporate speak.
Course length: At your own pace
Course tutors: Nick Usborne
Location: Online
Qualification: Unknown
Cost: $197
Copy School
Copy School is the brainchild of Joanna Wiebe, the founder of Copyhackers, a website that provides insights, courses, and guides to help people improve their conversion copywriting skills. Copy School’s Master of AI Copy is one of the first of its kind in that it provides a crash course on how to use AI copywriting tools.
What You’ll Learn
The course explores how AI can help you plan and research your copy while making it more persuasive. It takes a realistic look at how tools like ChatGPT can aid the copywriting process and teaches you how to write effective prompts for maximum results. The course also draws on conversion copywriting principles and outlines how AI can be used to speed up the writing process.
Course length: 5 hours of training
Course tutors: Joanna Wiebe
Location: Online
Qualification: Master of AI Copy Certification Badge
Cost: $497
Side note: if you’ve recently completed a copywriting course and want to leverage AI tools to develop your skills further, exploring an AI tools directory can be a good starting point. These directories offer comprehensive listings of AI-powered tools that can assist with various aspects of copywriting, from generating ideas to editing and optimizing content.
Write With Influence
Write With Influence is a copywriting course designed by copywriter and trainer Amy Harrison. It aims to help business owners, copywriters, and marketers craft persuasive marketing content more efficiently. It offers tutorials, techniques, and templates aimed at enhancing the quality and speed of sales copywriting.
What You’ll Learn
The course includes over 100 lessons and tutorials broken down over 7 modules. Overall, the course objective is to help learners identify and articulate key selling points effectively. It also aims to develop learners’ confidence in writing marketing communications, and to improve their skills in creating compelling headlines. It teaches learners how to apply learned techniques across various marketing mediums, including sales pages, brochures, and leaflets.
Course length: Self-paced
Course tutor: Amy Harrison
Location: Online
Qualification: Unknown
Cost: £497, or £1,497 with coaching
Think Like a Strategic Copywriter
This is the only free copywriting course on the list – and it’s another one of my own. This course is delivered by email over 5 days. It offers a practical introduction to commercial copywriting, and it’s designed for new and aspiring writers who want to understand how the industry works. Whether you’re looking to make a career change, or add copywriting to your skill set, this course helps you build a grounded understanding of the profession so you can make informed decisions about your next steps.
What You’ll Learn
Each lesson is designed to build on the last, giving you a structured introduction to copywriting as a paid service. You’ll learn how professional copywriters approach briefs, research, and positioning. The course breaks down how to work with clients, how to refine your messaging, and how to write with purpose. You’ll also explore common misconceptions about copywriting and see how the discipline differs from general content writing. The course also includes a portfolio assignment.
Course length: 5 days
Course tutors: Jamie Thomson
Location: Online by email
Qualification: Course Completion Certificate
Cost: Free
Okay, So What is the Best Course on Copywriting?
The best course on copywriting is the one that best meets your needs.
If you’re brand new to the concept of copywriting, then a course that covers all the basics would be the best option.
However, let’s say you work in marketing and you know what copywriting is. And you want to improve your own copywriting skills…
In this case, the best course on copywriting would be one that digs a little deeper into the nuances of persuasion, psychology, and tone of voice.
And if you’re a seasoned veteran who wants to keep up with the latest developments in copywriting, then maybe a course on AI copywriting tools, SEO copywriting tools, or conversion copywriting would be more useful.
Are Copywriting Courses Worth it?
From a financial perspective, when we consider that the average copywriter in the UK charges £433 Per day, and the average copywriting course is priced at around £450, an investment of just over a day’s work is well worth it.
Of course, not everyone that takes a copywriting course will put what they learn into action. But those that do can easily make their money back quickly.
In terms of learning and upskilling – yes, copywriting courses are absolutely worth it. Despite the rise in AI copywriting tools (which some have argued will replace copywriters), copywriting will always be an essential business and marketing skill. At its core, good copywriting is about human connection, and so it’s most effective when it’s written by humans.
Copywriting courses can make your writing more persuasive, which means they can improve your sales and make you more money.
And who doesn’t want to earn more money?
Can I Learn Copywriting in 2 Months?
If you focus all your energy on learning copywriting by completing a copywriting course, then it’s quite plausible that you’ll have all the copywriting theory you need in just 2 months.
However, theory and practice are two very different things.
When it comes to copywriting, the proof is in the results. It takes time to put theory into practice, and as I mentioned earlier, practice makes perfect. The more you apply what you learn from a copywriting course into your everyday practice, the quicker you’ll start to see results.
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Hi Jamie, such a thorough blog post – thank you for providing this information :)
Do you have a specific course «that digs a little deeper into the nuances of persuasion, psychology, and tone of voice» to reccommend? That teaches how to really influence people to sales/take action/converts them?
Hi Be. Thanks for your kind words and for taking the time to read the article :) I know of a good course called Write With Influence (https://writewithinfluence.com/course/) that focuses more heavily on influence, offers, and building trust. There’s also a module in there on tone of voice. I don’t personally know anyone who has taken it, but it was created by Amy Harrison, who I know is a respected UK copywriter and public speaker, so it’s bound to be good. In fact, I might add this course to the list!
Have you actually taken any of these courses? I signed up for the course with the Blackford Centre and it was the most dated, awful, uninformative and completely useless course I’ve ever seen – I have no idea why people recommend it and I’ve requested my money back. The course and their website are full of bugs and glitches too, a terrible experience.
Hi Mac. Thanks for taking the time to comment :) I haven’t taken these courses personally – they’re recommendations based on my research, looking at what topics they cover, who teaches them, the certifications etc. Sorry to hear you didn’t find the Diploma in Copywriting course useful. Did they provide a refund? I personally know people who have taken the course (albeit a few years ago) and it came recommended.
Super useful review of various ways of getting into copywriting with pros, cons and things to consider. I researched the companies you suggested and have ended up going with the CMP. Thanks for your help!
Hi Nicole.
That’s great that you found it useful :)
Yeah, the CMP course looks really comprehensive.
Let me know how you find it once you get started.
Jamie