Copywriting Blog
How UK Universities Are Using Content Marketing to Recruit Students
With 162 universities in the UK offering 27,000 courses, competition to recruit students is fierce. In 2017, university applications were down by 4%, and with some institutions charging as much as £9,250 per year for an undergraduate degree (up to £35,000 for international students), enrolling in university is a decision that students don’t take lightly. […]
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Why You Need a Content Strategy to Grow Your Education Business
When we consider that the global education market is valued at $4.4 trillion, the e-learning industry at $200bn, and the global private tutoring market at $102.8 Billion, it’s no surprise that the education industry is a noisy place. If you want your marketing efforts to pay off long-term, you need to know who you’re […]
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Content Marketing Case Study: 325% More Traffic (450% More Revenue)
In June 2016, we started an SEO-focused content marketing campaign with our client in the education industry. In this seasonal niche, we helped grow their year-on-year organic traffic by 325% after 6 months, and increase their year-on-year revenue by 450%. This content marketing case study outlines the approach we took to achieve the results. […]
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How to Write a B2B Whitepaper That Will Sell
According to a study carried out by the Content Marketing Institute, 51% of B2B marketers use whitepapers as part of their content marketing strategy. Not only can they help grow your email subscription list but whitepapers can establish your business as a brand authority. Whitepapers are essentially research papers that provide an original and unique […]
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Freelance Writing and the Rise of the Digital Start-up
On a recent trip from Edinburgh to Newcastle, I was browsing the technology section of the magazines in W H Smith. Amongst the usual tech magazines that you normally find in train station bookshops, I was surprised to see a number of mags geared towards digital start-ups, a few examples of which you can see […]
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How to Create a Content Marketing Strategy
The inspiration for this post comes from a recent conversation I had with one of my copywriting clients who asked how they should go about creating a content marketing strategy. Rather than unload a random cluster of my thoughts over the phone, I thought I’d structure my answer in a blog post. So here it […]
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Our Free Content Marketing Strategy Template
Knowing where to begin in creating a content marketing strategy is often the biggest hurdle for website owners and digital marketers. As with planning any project, having a documented strategy in place increases the likelihood of your marketing making an impact. What’s more, research carried out by the Content Marketing Institute finds that those with […]
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How to Create a Customer Profile or Buyer Persona (With Our Free Template)
One of the most effective ways of targeting your audience with your content marketing efforts is to create a customer profile or buyer persona. Below, I’ve put together a template to help you better identify who your audience is. Customer profiling can help you refine your marketing efforts and encourage your customers to take action […]
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How Small Businesses Are Levelling the Content Marketing Playing Field
According to recent statistics published by the Content Marketing Institute, small businesses are leading the way when it comes to implementing content marketing strategies. Following last year’s Content Marketing Awards, when asked how small businesses can compete against larger brands in the pursuit of marketing glory, CMI founder Joe Pulizzi replied: ‘There were a […]
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