Copywriting Blog
5 Simple Finance Tips for Freelance Copywriters
This guest post is written by Tom McCallum, Senior Content Manager at FreeAgent. Working as a freelance copywriter might seem like a dream job but you might be put off when you discover the financial responsibilities that come with being self-employed. If you’re just starting out, or if you’ve been struggling with the […]
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Higher Education Content Strategy Ideas
With new research shining the spotlight on students’ perceptions of value for money, the need for UK universities to produce transparent, student-focused content has never been greater. A well-executed content strategy can help universities recruit students by publishing content that provides genuinely useful information. And considering that 16.1% of students now see a university’s […]
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How UK Universities Are Using Content Marketing to Recruit Students
With 162 universities in the UK offering 27,000 courses, competition to recruit students is fierce. In 2017, university applications were down by 4%, and with some institutions charging as much as £9,250 per year for an undergraduate degree (up to £35,000 for international students), enrolling in university is a decision that students don’t take lightly. […]
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11 Great Examples of Education Copywriting
Copywriting provides schools, publishers, and EdTech companies with the opportunity to differentiate themselves and stand out in their marketplace. Yet it’s surprisingly difficult to find good education copywriting examples. A thoughtful value proposition and a consistent tone of voice can work wonders for an education company’s brand recognition. As a copywriting studio, we make […]
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Why You Need a Content Strategy to Grow Your Education Business
When we consider that the global education market is valued at $4.4 trillion, the e-learning industry at $200bn, and the global private tutoring market at $102.8 Billion, it’s no surprise that the education industry is a noisy place. If you want your marketing efforts to pay off long-term, you need to know who you’re […]
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SEO Case Study Example: A 20.48% Increase in Organic Traffic in 8 Weeks
In July 2017, we worked closely with creative Agency Mearns & Gill to improve the online search presence of Aberdeen-based gym Banks O’ Dee. Our aim was to increase website traffic through organic search and turn website visitors into customers. In short, our mission was to help the gym’s website: Gain increased visibility without […]
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How to Write a Property Description Like a Copywriter
Browse the listings of most estate agency websites and you’ll find fairly similar-sounding property descriptions. And if it ain’t broke don’t fix it, right? Well, although the tried and tested approach to writing property descriptions invariably works, the problem is that when everyone uses the same approach, the copy becomes overly familiar and […]
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Content Marketing Case Study: 325% More Traffic (450% More Revenue)
In June 2016, we started an SEO-focused content marketing campaign with our client in the education industry. In this seasonal niche, we helped grow their year-on-year organic traffic by 325% after 6 months, and increase their year-on-year revenue by 450%. This content marketing case study outlines the approach we took to achieve the results. […]
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YouTube SEO Case Study: A 55% Increase in YOY YouTube Traffic
On the 21st of February 2017, we optimized a promotional YouTube video for our client in the education industry. Our aim was to increase the video’s visibility in YouTube as well as increase YouTube traffic. As a result of our efforts, we saw a 54.54% year-on-year increase in YouTube traffic as well as improvements in […]
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On-Page SEO Case Study: A 48% Boost in Year-on-Year Organic Traffic
In November 2016, we worked on an SEO campaign in collaboration with creative agency, Mearns & Gill. The client in question, Field and Lawn provides marquee hire for a range of industries all over the UK. This on-page SEO case study details the approach we took to increase their year-on-year website traffic by 48%. […]
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