Copywriting Blog

21Nov

9 Great Examples of Financial Copywriting

By Jamie Thomson / 21/11/2019 / Copywriting / No Comments

Financial copywriting doesn’t need to be dry and technical. Carefully considered brand language and a consistent tone of voice can help financial companies stand out in their sector. In this post, we’ve taken our pick of our favourite financial copywriting examples and explain what makes them effective.   Starling Bank   Starling Bank’s Home page […]

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17Oct

5 Simple Finance Tips for Freelance Copywriters

This guest post is written by Tom McCallum, Senior Content Manager at FreeAgent.   Working as a freelance copywriter might seem like a dream job but you might be put off when you discover the financial responsibilities that come with being self-employed.   If you’re just starting out, or if you’ve been struggling with the […]

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4Feb

Higher Education Content Strategy Ideas

With new research shining the spotlight on students’ perceptions of value for money, the need for UK universities to produce transparent, student-focused content has never been greater. A well-executed content strategy can help universities recruit students by publishing content that provides genuinely useful information.   And considering that 16.1% of students now see a university’s […]

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10Sep

How UK Universities Are Using Content Marketing to Recruit Students

With 162 universities in the UK offering 27,000 courses, competition to recruit students is fierce. In 2017, university applications were down by 4%, and with some institutions charging as much as £9,250 per year for an undergraduate degree (up to £35,000 for international students), enrolling in university is a decision that students don’t take lightly. […]

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4Sep

11 Great Examples of Education Copywriting

By Jamie Thomson / 04/09/2018 / Copywriting / No Comments

Copywriting provides schools, publishers, and EdTech companies with the opportunity to differentiate themselves and stand out in their marketplace. Yet it’s surprisingly difficult to find good education copywriting examples.   A thoughtful value proposition and a consistent tone of voice can work wonders for an education company’s brand recognition. As a copywriting studio, we make […]

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24Aug

Why You Need a Content Strategy to Grow Your Education Business

When we consider that the global education market is valued at $4.4 trillion, the e-learning industry at $200bn, and the global private tutoring market at $102.8 Billion, it’s no surprise that the education industry is a noisy place.   If you want your marketing efforts to pay off long-term, you need to know who you’re […]

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13Aug

SEO Case Study Example: A 20.48% Increase in Organic Traffic in 8 Weeks

In July 2017, we worked closely with creative Agency Mearns & Gill to improve the online search presence of Aberdeen-based gym Banks O’ Dee. Our aim was to increase website traffic through organic search and turn website visitors into customers. In short, our mission was to help the gym’s website:   Gain increased visibility without […]

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24May

How to Write a Property Description Like a Copywriter

By Jamie Thomson / 24/05/2018 / Copywriting / 1 Comment

Browse the listings of most estate agency websites and you’ll find fairly similar-sounding property descriptions.   And if it ain’t broke don’t fix it, right?   Well, although the tried and tested approach to writing property descriptions invariably works, the problem is that when everyone uses the same approach, the copy becomes overly familiar and […]

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27Mar

Content Marketing Case Study: 325% More Traffic (450% More Revenue)

In June 2016, we started an SEO-focused content marketing campaign with our client in the education industry. In this seasonal niche, we helped grow their year-on-year organic traffic by 325% after 6 months, and increase their year-on-year revenue by 450%. This content marketing case study outlines the approach we took to achieve the results.   […]

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14Mar

YouTube SEO Case Study: A 55% Increase in YOY YouTube Traffic

On the 21st of February 2017, we optimized a promotional YouTube video for our client in the education industry. Our aim was to increase the video’s visibility in YouTube as well as increase YouTube traffic. As a result of our efforts, we saw a 54.54% year-on-year increase in YouTube traffic as well as improvements in […]

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A copywriting blog that offers tips, case studies and how-tos to help you write more persuasively and improve your marketing and sales.