Copywriting Blog

10Sep

How UK Universities Are Using Content Marketing to Recruit Students

With 162 universities in the UK offering 27,000 courses, competition to recruit students is fierce. In 2017, university applications were down by 4%, and with some institutions charging as much as £9,250 per year for an undergraduate degree (up to £35,000 for international students), enrolling in university is a decision that students don’t take lightly. […]

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4Sep

11 Great Examples of Education Copywriting

By Jamie Thomson / 04/09/2018 / Copywriting / No Comments

Copywriting provides schools, publishers, and EdTech companies with the opportunity to differentiate themselves and stand out in their marketplace. Yet it’s surprisingly difficult to find good education copywriting examples.   A thoughtful value proposition and a consistent tone of voice can work wonders for an education company’s brand recognition. As a copywriting studio, we make […]

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24Aug

Why You Need a Content Strategy to Grow Your Education Business

When we consider that the global education market is valued at $4.4 trillion, the e-learning industry at $200bn, and the global private tutoring market at $102.8 Billion, it’s no surprise that the education industry is a noisy place.   If you want your marketing efforts to pay off long-term, you need to know who you’re […]

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13Aug

SEO Case Study Example: A 20.48% Increase in Organic Traffic in 8 Weeks

In July 2017, we worked closely with creative Agency Mearns & Gill to improve the online search presence of Aberdeen-based gym Banks O’ Dee. Our aim was to increase website traffic through organic search and turn website visitors into customers. In short, our mission was to help the gym’s website:   Gain increased visibility without […]

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24May

How to Write a Property Description Like a Copywriter

By Jamie Thomson / 24/05/2018 / Copywriting / 1 Comment

Browse the listings of most estate agency websites and you’ll find fairly similar-sounding property descriptions.   And if it ain’t broke don’t fix it, right?   Well, although the tried and tested approach to writing property descriptions invariably works, the problem is that when everyone uses the same approach, the copy becomes overly familiar and […]

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27Mar

Content Marketing Case Study: 325% More Traffic (450% More Revenue)

In June 2016, we started an SEO-focused content marketing campaign with our client in the education industry. In this seasonal niche, we helped grow their year-on-year organic traffic by 325% after 6 months, and increase their year-on-year revenue by 450%. This content marketing case study outlines the approach we took to achieve the results.   […]

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14Mar

YouTube SEO Case Study: A 55% Increase in YOY YouTube Traffic

On the 21st of February 2017, we optimized a promotional YouTube video for our client in the education industry. Our aim was to increase the video’s visibility in YouTube as well as increase YouTube traffic. As a result of our efforts, we saw a 54.54% year-on-year increase in YouTube traffic as well as improvements in […]

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4Aug

On-Page SEO Case Study: A 48% Boost in Year-on-Year Organic Traffic

In November 2016, we worked on an SEO campaign in collaboration with creative agency, Mearns & Gill. The client in question, Field and Lawn provides marquee hire for a range of industries all over the UK. This on-page SEO case study details the approach we took to increase their year-on-year website traffic by 48%.   […]

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27Jul

How to Establish Your Brand’s Tone of Voice

By Jamie Thomson / 27/07/2017 / Copywriting / 1 Comment

If your customers were given a snippet of your content to read, would they know it was you, just from how it sounded? Finding your brand’s tone of voice in today’s noisy marketing world can be challenging.   So, how exactly do you set yourself apart from the competition while still sounding like you? In […]

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13Apr

13 Copywriting Tips to Improve Your Marketing

By Jamie Thomson / 13/04/2017 / Copywriting / 3 Comments

Good copywriting encourages people to take action. Whether the aim is to get people to subscribe to your mailing list, or buy your products or services, the way your message is delivered makes all the difference.   We’ve compiled a list of our top copywriting tips – the ones that can have the biggest impact […]

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A copywriting blog that offers tips, case studies and how-tos to help you write more persuasively and improve your marketing and sales.