Construction Industry Copywriter: Building Your Business with the Power of Words
From my studio, I specialise in writing for the construction industry. Whether you need website copy, press releases, or brochures, I can handle your written communications.
What Makes Good Construction Copywriting?
‘The construction industry is quite wide-ranging and there’s a lot of technical terms involved. Good copywriting strikes a balance between using enough technical terms to gain the audience’s trust, and being conversational and speaking to people. It doesn’t matter whether it’s business-to-business or business-to-consumer, you’re still talking to a person and I think good construction copywriting recognises that.’
Jamie Thomson, Brand New Copy
Construction Industry Copywriter
As an experienced construction copywriter, I’ve written for several construction companies, including TRAD Scaffolding, and J.P. Carrara & Sons. I can handle all of your construction copywriting needs, whether that be press releases to grow your authority, or content marketing to grow your website traffic.
The construction industry moves quickly with new best practices and guidelines being introduced all the time. To ensure that your marketing is aligned with the industry’s latest developments, you need a construction copywriter who can deliver your messages effectively, in keeping with your brand values.
How My Construction Copywriting Service Can Help
As your construction copywriter, I can handle your written communications. It’s particularly important for large construction companies to be consistent in the way they communicate with their clients and the industry in general. As a construction copywriter, I can ensure that all members of your marketing team are using the same tone of voice, writing style and are delivering your messages in a consistent way. Here are some of the construction copywriting services I offer:
Website Copywriting, Company Values, and Case Studies for Engineering Company AIM
AIM contacted me as they were looking for a copywriter with experience in writing for the engineering sector. The company was undergoing a rebrand and required a copywriter to get to the core of their messaging.
Website Copywriting for Daventry Metal Products
DMP asked me to update specific sections of their recently redesigned website. I provided copy for the Home page, About page and various service pages. The client was very pleased with our work and the copy is now live on the DMP website.
14 Press Releases and a Corporate Brochure for TRAD Scaffolding
I was asked by marketing consultancy ACW, to write a series of press releases for TRAD Scaffolding with the aim of positioning them as an authority in their industry. The press releases covered a range of subject matter, including the opening of new offices, events, training and product launches.
A Full SEO Audit, 25 Optimized Web pages, News & Blog Articles for Field & Lawn
I was asked by agency Mearns & Gill to help improve Field & Lawn’s online search presence by focusing on-page SEO. I was asked to write the copy for their new website and their sister site, with a particular focus on SEO to improve search engine rankings.
A Social Value Report and Tone of Voice Guidelines for EMCOR UK
I was asked by London brand and design agency, Designhouse, to write EMCOR UK’s Social Value Report, and to create a Tone of Voice document. The client provided source material, which had to be organised into a logical structure and re-written to demonstrate how the company was meeting its sustainability goals.
Long-Form Case Study for TR Scaffolding
TR Scaffolding asked me to write a long-form case study of one of their recent projects. The copy had to clearly demonstrate the steps that were taken to overcome a challenging construction project. After gathering all the details of the project, I created a skeleton draft, outlining a proposed structure.
A Promotional Video Script for the Royal Atlantis Residence, Dubai
I was asked by Travel Fresh Ltd to write a video script to promote a brand new luxury residence in Dubai on behalf of commercial property consultants, Knight Frank. The final video included testimonials from leading designers, architects and chefs, including Gordon Ramsay.
8 Optimized Web Pages for Carrara Concrete
I was asked by J.P Carrara & Sons to rewrite their website copy to capture the scale and history of the company. Each page was included on-page optimization, including keyword research and internal linking. The client was delighted with the final copy.
A Case Study for Outdoor Storage Manufacturers MetroStor
MetroStor asked me to write a case study of one of their recent projects. I was required to take technical notes and turn them into an engaging study that highlighted how the company overcame obstacles to create innovative storage for its client.
A Case Study for Street Furniture Manufacturer Streetspace Group
Streetspace needed a copywriter that could take complex technical information and produce a readable case study to attract prospective clients. The case study had to draw out the benefits of the company’s approach and highlight how they overcame design obstacles.
How I Work
Every piece of work I do for my clients in the construction industry is well-researched and I guarantee that your final copy will be original and unique. To begin with, I’ll ask you a series of questions to help me form the brief and gather all the information I need to start your project. Once you’re happy with the quote, I’ll begin work. After your first draft, I offer amendments until you’re happy with the final results.
How Much Does Construction Copywriting Cost?
I believe in being as up-front as possible when it comes to pricing. My day rate is £500 and I provide a price per project, so you’ll know exactly how much the work will cost up front. Some of the factors that I consider when pricing for education copywriting include:
- How much content is required for the project
- The number of words required
- How much research is involved
- Whether tone of voice guidelines are required
- Whether on-page SEO should be considered
- How many revisions are needed
- The project deadline
To provide some context, here’s an overview of what I charge for different types of construction copywriting:
Basic website copywriting package – 5 pages, e.g. Home page, About page, Service pages x3, including briefing session, research, ongoing correspondence, 3 rounds of revisions.
4-page brochure – Around 1,000 words including briefing session, all research, ongoing correspondence, 2 rounds of revisions.
Press release – Around 500 words, including initial briefing, ongoing correspondence, 2 rounds of revisions.
Our prices include all ongoing correspondence with the client, editing, proofreading and amendments.
White paper – Around 3,000 words including all research, gathering statistics, case studies, conducting interviews, revising and editing, 3 rounds of revisions.