Website Copywriting That Grabs Your Prospects' Attention by the Eyeballs

‘Good copywriting is well-researched. If the writer is able to put themselves in the audience’s shoes, then that makes a big difference and it really comes across in the text. Empathy is important too. If you’re able to dig down into what a customer’s pain point are and what issues they’re having, you can then present the product or service as the answer. And you can then build in the persuasive elements to encourage them to take action.’

Jamie Thomson, Brand New Copy

Vercity (formerly HCP), was established in 1997 as a specialist healthcare PFI (Private Finance Initiative) and PPP (Public-Private Partnership) developer. This project was a collaboration between Brand New Copy and Edinburgh creative agency, Elastic.

ANU required a copywriter to refresh the content on its College of Law programme pages. The new content had to reflect the University’s values and provide a better fit for its new dynamic tone of voice. The pages also had to incorporate on-page SEO to increase their visibility in search rankings.

I was asked by the University of Aberdeen to write and proofread the online prospectus copy for their Life Sciences and Medicine and Arts department. Some of the website copy was then used as the basis for 6 printed booklets for taught postgraduate courses.

I was approached by KIC InnoEnergy to proofread and edit copy for their new website. Working from a detailed copy deck, I proofread and edited more than 40,000 words of KIC’s Master Education programmes. The resulting edits were uploaded to their website and the copy is used as part of their online prospectus.

WAES required a flexible education copywriting partner that could improve the content on the course landing pages. Each course description had to have consistent messaging, a cohesive tone of voice, and use relevant brand language according to style guidelines. 

AIM contacted me as they were looking for a copywriter with experience in writing for the engineering sector. The company was undergoing a rebrand and required a copywriter to get to the core of their messaging.

Working in collaboration with design agency 06Media, I was approached to write the copy for the newly-designed Nexus website. After meeting with the client face-to-face, I initially helped them refine their service offerings by specialism and industry.

I was asked by HostChain to write the website copy for their new brand. The copy was to be used as the basis for the website’s design. The company required upbeat, consistent, and informative copywriting that included tone of voice guidelines. Keyword research had to be carried out for each page and on-page SEO applied to all 15 pages.

As a website copywriter that specialises in writing for the energy sector, I was asked by Omexom to write the copy for the launch of their new website. They needed a tone of voice that reflected their position as a leading electricity provider to local authorities in hard to reach areas of the world.

After conducting an initial conversation with the company’s CEO, I gathered as much information as we could about the company’s history and its current positioning in the marketplace. We agreed on a professional and approachable tone of voice.

I was approached by Magal to write the copy for their new website, which was to be tailored to their oil and gas clients. Magal required 19 pages to be written in total and each page had to have clear, engaging messaging but could be understood by everyone.

HR communications consultancy, Conversio Consulting asked me to work on a messaging project for the Early Careers section of Baillie Gifford’s website. The copy had to highlight the career opportunities available to young people across the company.

I was asked by Subtec Pro to write the copy for their new website and to write a brochure, outlining their services. Given the complex nature of what the company does, the copy had to be clear and conscise, using consistent messaging throughout.

Red Paddle Co asked me to review the copy for their new website. They wanted their renewed brand to communicate the quality of their products in a fun and engaging way. As part of my research, I arranged a video call with Red to learn more about their positioning in the industry and how they prefer to communicate with their customers.

DMP asked me to update specific sections of their recently redesigned website. I provided copy for the Home page, About page and various service pages. The client was very pleased with the work and the copy is now live on the DMP website.

Net Zero asked me to update the copy on their website so that it better reflected their services and their position in the energy industry. I wrote copy for the website Home page, About page and Service pages. The client was very pleased with the results and our copy is now live on the Net Zero website.

I was asked to write the new website for the Perth OCD Clinic in Australia. Working closely with Dr. Gayle Maloney, we helped structure each page and communicate clear messages about the clinic’s services and OCD in general.