Website Copywriting That Grabs Your Prospects' Attention by the Eyeballs

At Brand New Copy, we write website copy for clients in a range of industries. From single page value propositions to entire websites, we have the team and the processes to ensure the success of your project.


What Makes Good Website Copywriting?

‘Good copywriting is well-researched. If the writer is able to put themselves in the audience’s shoes, then that makes a big difference and it really comes across in the text. Empathy is important too. If you’re able to dig down into what a customer’s pain point are and what issues they’re having, you can then present the product or service as the answer. And you can then build in the persuasive elements to encourage them to take action.’

Jamie Thomson, Brand New Copy

Website Copywriting Services



Your website copy needs to grab your prospects’ attention. It needs to keep them interested, make them want what you’re offering and get them to take action. At Brand New Copy, we write effective web copy that works. Good website copy delivers an effective message in a persuasive light. It appeals to a specific audience and has the power to influence. It’s a great investment in your business.


People don’t read on the internet in the same way they read on paper. When we visit a webpage, our eyes tend to be drawn to images first, then we read captions and scan sub-headings before reading the body copy. We’re conditioned to click hyperlinks and jump between pages, so it takes a very persuasive page of copywriting to keep your visitors focused on the content.

Photo of architect in Aberdeen

What Our Clients Have Said...

‘It was a pleasure to work with Jamie. He delivered what we outlined in our brief perfectly and in a short timescale. We had to get our property more exposure quickly and he acheived this through well-written copy and SEO targeted keywords and phrases. His headings enabled us to design a site around the text and we acheived in a short space of time is a testament to him as much as the web developers.’

Jonathan Cheyne, Donside Properties

Magda Knight

‘Jamie Thomson is able to deliver both quality and quantity. When it came to populating a national careers site with over 700+ career profiles offering genuine guidance to young people, he was a lifesaver. He’s a freelancer in a cape. will be sure to shine the bat signal in his direction in the future.’

Magda Knight, Online Editor, Plotr

Lorna Sands

‘I had a client need a fast home page re-write for their site, Brand New Copy delivered in hours of the order going through, the client was delighted. Will use this company again, and again and again!’

Lorna Sands, Carbide Media


‘Thanks very much for the content. We are all thrilled with this text and Laura and I are really happy with the result. All is on point and we are excited to work with you again in the future.’

Daniel Gerber, CEO, Petro-Logistics

Here's What You Need to Know About Website Copywriting...

  • The most popular button on the internet is the ‘back’ button which means that if your copy isn’t instantly engaging, people will look for your products or services elsewhere.


  • People are becoming savvier to what good copy looks like. You need to impress quickly because it only takes 3 seconds for someone to make up their mind whether they’re interested in what you’re selling online.


  • Web copywriting requires an active voice. Simply listing your products and services isn’t enough – your content needs to create a sense of urgency and clearly outline the benefits to potential customers.

How We Can Help


Whether you’re looking for a freelance website copywriter to write a small or medium sized website, or a copywriting agency totake on a large project, Brand New Copy can help. As an experienced team of website copywriters, we can:


  • Carry out essential keyword research
  • Write SEO-focused website copy that will improve your search presence
  • Deliver your messages in a clear, engaging way
  • Produce high quality, website copy

189 prospectus pages written for the University of Aberdeen + 6 printed booklets

We were asked by the University of Aberdeen to write and proofread the online prospectus copy for their Life Sciences and Medicine and Arts department. Some of the website copy was then used as the basis for 6 printed booklets for taught postgraduate courses.

40,000 Words Edited and Proofread for Sustainable Energy Company InnoEnergy

We were approached by KIC InnoEnergy to proofread and edit copy for their new website. Working from a detailed copy deck, we proofread and edited more than 40,000 words of KIC’s Master Education programmes. The resulting edits were uploaded to their website and the copy is used as part of their online prospectus.

14 Optimized Website Pages Written for Nexus Surface Treatments

Working in collaboration with design agency 06Media, we were approached to write the copy for the newly-designed Nexus website. After meeting with the client face-to-face, we initially helped them refine their service offerings by specialism and industry.

15 Optimized Web Pages and TOV Guidelines for HostChain

We were asked by HostChain to write the website copy for their new brand. The copy was to be used as the basis for the website’s design. The company required upbeat, consistent, and informative copywriting that included tone of voice guidelines. Keyword research had to be carried out for each page and on-page SEO applied to all 15 pages.

Screenshot of the Omexom website

10 Website Pages, Tone of Voice Guidelines and a Print Brochure for Energy Company Omexom

As a copywriting studio that specialises in writing for the energy sector, we were asked by Omexom to write the copy for the launch of their new website. They needed a tone of voice that reflected their position as a leading electricity provider to local authorities in hard to reach areas of the world.

Brand Storytelling, a Home Page, History and About Page for Petro-Logistics

After conducting an initial conversation with the company’s CEO, we gathered as much information as we could about the company’s history and its current positioning in the marketplace. We agreed on a professional and approachable tone of voice.

How We Work


Before we take on any web copywriting project, we like to get to know the client first. We’ll arrange an initial meeting (by telephone, email, Skype, or face-to-face) to learn more about your business and what you hope to achieve from working with us.


Once we’ve agreed a brief, we’ll create a project schedule outlining our copy milestones. From there, we’ll send you a draft of the first page to approve. We’ll carry over any feedback to remaining pages and send them over in batches to approve as we go.


We provide website copywriting services to clients in a range of industries including:


How Much Does Website Copywriting Cost?


Every website copywriting project is different. However, we believe in being as up-front as possible when it comes to pricing. Our day rate is £400 and we provide a per-project price, so you’ll know exactly how much the work will cost up front. Some of the factors that we consider when pricing for website copywriting services include:


  • The number of web pages that need written
  • The number of words required per page
  • How much research is involved
  • Whether tone of voice guidelines are required
  • Whether on-page SEO should be considered
  • How many revisions are needed
  • The project deadline


To provide some context, a small website copywriting project might look like this:


Initial briefing session: After completing our briefing form, we’ll arrange a one hour phone call or Skype session discuss the specifics of the project in more detail.


Research: Research can involve conducting a brief competitor analysis, creating tone of voice guidelines and researching the marketplace.


Writing: Home page, About page, Service pages x3


Amendments: Typically, we offer two rounds of revisions per page. However, we always aim to please and are usually happy to make additional tweaks at no extra cost until you’re happy with the copy.


The cost for a website copywriting project with this scope would cost £2000. The price would include all ongoing correspondence with the client, editing, proofreading and amendments. We’d send over each page individually to gather your feedback, adjust and approve as we go. Typically, we’d deliver all pages in two weeks from the agreed start date, assuming good client communication.

Contact Us Today


If you’re looking for website copywriters that will take an invested interest in the growth of your business, then please get in touch.