An Energy Copywriter Who Delivers Clear, Consistent Copy in an Ever-Evolving Sector
I specialise in copywriting for the energy sector, covering a range of topics relating to sustainability, renewable technology, domestic and commercial energy and environmental issues.
What Does Good Copywriting for Energy Companies Look Like?
‘The energy sector is constantly evolving and whereas a lot of companies used to specialise in a particular sector, companies are now becoming a one-stop-shop and are offering several services. So, I think consistency and brand language is important. If an energy company has several strings to its bow, it’s important to make sure that the copy is coming from a singular voice and that it’s consistent across all mediums.’
Jamie Thomson, Brand New Copy
An Experienced Energy Copywriter
As an energy copywriter, I’ve written for several financial, engineering and oil and gas companies all over the world on the subject of sustainability. The energy industry is constantly changing and evolving and it takes a committed copywriter to keep abreast of these evolutions. I have a good knowledge of the industry and with a little research I’m able to write on a variety of subjects relating to the field.
''A Pleasure to Work With''
‘We started a blog over a year ago in which Jamie has helped us with articles in relation to the utilities industry. Jamie has always easily understood our content needs, he is very committed to his work, the deliveries have always been on time and the articles reflect his knowledge of the industry and good research. A pleasure to work with, definitely will continue to work with him on our future projects!’
''Brought Our Story Alive''
''A Great Experience''
‘If you ‘re looking for a copywriter that respects the client’s assignment without compromising his own expertise as a writer, don’t look any further. We needed a copywriter to smoothen a voiceover text for a technical offshore client. It was a great experience working with Jamie and the Brand New Copy team. They can simplify complex, technical language, so that everybody understands. The message really came across clearly. They’re quick and it won’t cost you an arm and a leg. Last but not least, they’re friendly. Jamie knows what he’s doing, when it comes to writing for video.
Stefan Wittekamp, Scheef Idee Producties
''Writing With Clarity''
How My Energy Copywriting Service Can Help
As your energy copywriter, I can write well-written, well-researched copy in the energy and environmental industry. I also write for voluntary sector charities on the subject of sustainability. I offer the following services:
- Article writing, including blog posts
- Website copywriting
- Corporate brochures
- White paper writing and thought leadership articles
- Press releases
White Papers for Centrica Business Solutions
I was approached by London agency, Designhouse to write 2 whitepapers for Centrica’s new campaign about reducing commercial energy costs. The particular themes of the documents were implementing green innovation and energy optimisation.
Energy Report Writing for CareerBuilder and Brunel
CareerBuilder had an urgent requirement for a copywriter to assit with their 2022 Energy Outlook Report in collaboration with global recruitment company Brunel. After sending samples of my previous recruitment copywriting work, the Head of Marketing at CareerBuilder provided me with a full brief for the project.
92 Degree Programme Pages Edited, An Advertorial, and Corporate Flyer Written for InnoEnergy Europe
Working from a detailed copy deck, I proofread and edited more than 40,000 words of KIC’s Master Education programmes. The resulting edits were uploaded to their website and the copy is used as part of their online prospectus.
68 Scripts for a Series of Short Films for the Offshore Achievement Awards
I asked by creative agency Mearns & Gill to assist in writing scripts for the 2015 and 2016 Scottish Offshore Achievement Awards. The event, which has been running for the last 25 years, is managed by Mearns & Gill and has a shortlist of candidates over several award categories.
14 Optimized Website Pages Written for Nexus Surface Treatments
After agreeing on a structure for each page, I wrote 14 optimized web pages, which included meta information, page structure and primary keyword placement. As a result of my efforts, The Nexus website now ranks on the first page of Google for almost all of its targetted keywords.
3 Press Releases, Website Copy and a Printed Brochure for the St Andrews Prize for the Environment
I was asked by creative agency Mearns & Gill to write a series of press releases to announce the winner of the St Andrews Prize in 2016. The copy included a summary of all the finalists’ achievements and contributions to the environment.
10 Website Pages, Tone of Voice Guidelines and a Print Brochure for Energy Company Omexom
As a copywriter who specialises in writing for the energy sector, I was asked by Omexom to write the copy for the launch of their new website. They needed a tone of voice that reflected their position as a leading electricity provider to local authorities in hard to reach areas of the world.
Thought Leadership Articles for SaaS Company, triPica
As a SaaS copywriter, triPica, asked me to provide regular thought leadership articles for their growing content hub. The articles had to reflect the company’s unique positioning in the wider energy industry and provide detailed insights for a target audience of energy companies.
Explainer Video Script Written for Vryhoff, Oil Field Equipment Supplier
I was asked by graphic designer Stefan Wittekamp, from Scheef Idee Producties, to write a 4-minute video script for his client Vryhoff’s new product. Working closely with Stefan, I wrote a video script that took complex, technical information and made it simple and easy-to-understand.
Thought Leadership Article on Energy Regulation for Oxera Consulting and Utility Week
I was asked by Oxera Consulting to assist in writing a thought leadership article about energy regulation in Europe. The article was used as a whitepaper on Oxera’s website and an edited version was published in Utility Week magazine.
A Corporate Brochure for International Energy Trading House DXT Commodities
Energy trading company DXT Commodities required a corporate brochure for its European services. After analysing the company’s competitors, I helped position DXT in the marketplace through our tone of voice guidelines. I used these guidelines to form the basis of their 10-page brochure.
White Paper Review and Editing for AMP Clean Energy
London-based creative agency Design House, asked me to review and edit a white paper for AMP Clean Energy’s new campaign. The white paper was aimed at SMEs and had to distil technical information into simple, understandable core messages.
Website Copywriting for Specialist Energy Consultancy, Net Zero
Net Zero asked me to update the copy on their website so that it better reflected their services and their position in the energy industry. I wrote copy for the website Home page, the About page and Service pages. The client was very pleased with the results and the copy is now live on the Net Zero website.
SEO-focused Articles for Global Energy Recruitment Company, Brunel
I write regular articles for Brunel’s recruitment blog, covering the global energy industry. My content forms part of a larger SEO campaign for the company and our articles perform well in organic search.
A White Paper for Cloud Storage Company Nasuni
Nasuni had the need for a white paper writer who could write about cyber security and the importance of protecting data in the oil and gas sector. The paper would provide a blueprint for oil and gas companies to store their data securely in the cloud.
SEO-Focused Thought Leadership Articles for Allinfra
Allinfra asked me to write a series of articles about corporate social responsibility reporting (CSR), and renewable energy certificates (RECs). The articles had to be well-research, include external evidence, and satisfy Google’s featured snippets criteria.
A White Paper for Asset Management Company, Indicatura
Indicatura asked me to write a white paper on asset management and sustainable business planning. The paper had to incorporate key messaging and showcase the organisations products, services, and case studies.
SEO-Focused Thought Leadership Articles for Energy Job Search
As a global energy jobs board, Energy Job Search required authoritative articles on various topics relating to the global energy sector. Each article had to be well-researched and include a recruitment angle.
Website Copywriting and Tone of Voice for Spartan Maritime
Marine consultants, Spartan Maritime required copy for their newly re-branded website. The copy had to strike a balance between communicating the technicality of the company’s offerings and engaging the reader on a conversational level.
How I Work
Every piece of work I do for my clients in the energy industry is well-researched and I guarantee that your final copy is original and unique. To begin with, I’ll ask you a series of questions to help me form the brief and gather all the information I need to start your project. Once you’re happy with the quote, I’ll begin work. After your first draft, we offer amendments until you’re happy with the final results.
How Much Does Copywriting for Energy Companies Cost?
I believe in being as up front as possible when it comes to pricing. My day rate is £500 and I provide a price per project, so you’ll know exactly how much the work will cost up front. Some of the factors that I consider when pricing for education copywriting include:
- How much content is required for the project
- The number of words required
- How much research is involved
- Whether tone of voice guidelines are required
- Whether on-page SEO should be considered
- How many revisions are needed
- The project deadline
To provide some context, here’s an overview of what I charge for different types of energy and environmental copywriting:
Basic website copywriting package – 5 pages, e.g. Home
page, About page, Service pages x3, including briefing session, research, ongoing correspondence, 3 rounds of revisions.
White paper – Around 3,000 words including all research, gathering statistics, case studies, conducting interviews, revising and editing, 3 rounds of revisions.
4-page energy brochure – Around 1,000 words including briefing session, all research, ongoing correspondence, 2 rounds of revisions.
Thought leadership articles – An 800-1,000-word blog post, well-researched, appropriately cited sources, 2 rounds of revisions.
Prices include all ongoing correspondence with the client, editing, proofreading and amendments.
Drop Me a Line…
Whether your business deals in renewable technology, sustainability or all things green, copywriting is now high on the agenda of businesses in the energy industry. If you’re looking for an energy copywriter, get in touch. I can help grow your brand with excellent content and sales copy.