As a specialist energy copywriter and strategic messaging consultant, I transform complex industry detail into clear, consistent communications that build trust with stakeholders

A positioning analysis of how the world’s largest oil and gas companies communicate their strategy, sustainability commitments, and role in the global energy transition. The report includes insights into narrative distribution across the sector, sustainability messaging patterns, energy transition positioning analysis, and credibility and proof signal analysis. It also identifies common messaging language across companies, and provides a model of the typical oil and gas messaging hierarchy.

I was engaged to write two consecutive annual reports for Bapco Energies, helping communicate the company’s performance and progress in a clear and accessible way for a broad audience of stakeholders, including investors, government entities, and the general public.

I wrote a series of thought leadership articles for EQUANS, highlighting the company’s expertise in key sectors and contributing to the strength and depth of its marketing content.

Commissioned by Identity Creative, I wrote copy for OQ’s corporate website, oq.com, as well as supporting materials including a company brochure and press release.

I wrote thought leadership articles for Photon Energy Group, supporting their marketing efforts in the renewable energy sector.

Commissioned by The Power of Words agency, I wrote pillar page website copy for ADNOC, supporting the company’s corporate content.

I wrote a Power Africa annual report for USAID, helping communicate the programme’s progress and impact to funders, partners, and stakeholders.

I support Wood Mackenzie on an ongoing basis, transforming complex data and analysis into clear, accessible content for its audiences.

I wrote a series of sales decks for Enmacc, helping the company’s sales team communicate their energy trading platform more clearly to prospective clients.

I was approached by London agency, Designhouse to write 2 whitepapers for Centrica’s new campaign about reducing commercial energy costs. The particular themes of the documents were implementing green innovation and energy optimisation.

CareerBuilder had an urgent requirement for a copywriter to assit with their 2022 Energy Outlook Report in collaboration with global recruitment company Brunel. After sending samples of my previous recruitment copywriting work, the Head of Marketing at CareerBuilder provided me with a full brief for the project.

Working from a detailed copy deck, I proofread and edited more than 40,000 words of KIC’s Master Education programmes. The resulting edits were uploaded to their website and the copy is used as part of their online prospectus.

I asked by creative agency Mearns & Gill to assist in writing scripts for the 2015 and 2016 Scottish Offshore Achievement Awards. The event, which has been running for the last 25 years, is managed by Mearns & Gill and has a shortlist of candidates over several award categories.

After agreeing on a structure for each page, I wrote 14 optimized web pages, which included meta information, page structure and primary keyword placement. As a result of my efforts, The Nexus website now ranks on the first page of Google for almost all of its targetted keywords.

As a copywriter who specialises in writing for the energy sector, I was asked by Omexom to write the copy for the launch of their new website. They needed a tone of voice that reflected their position as a leading electricity provider to local authorities in hard to reach areas of the world.

As a SaaS copywriter, triPica, asked me to provide regular thought leadership articles for their growing content hub. The articles had to reflect the company’s unique positioning in the wider energy industry and provide detailed insights for a target audience of energy companies.

I was asked by graphic designer Stefan Wittekamp, from Scheef Idee Producties, to write a 4-minute video script for his client Vryhoff’s new product. Working closely with Stefan, I wrote a video script that took complex, technical information and made it simple and easy-to-understand.

I was asked by Oxera Consulting to assist in writing a thought leadership article about energy regulation in Europe. The article was used as a whitepaper on Oxera’s website and an edited version was published in Utility Week magazine.

Energy trading company DXT Commodities required a corporate brochure for its European services. After analysing the company’s competitors, I helped position DXT in the marketplace through our tone of voice guidelines. I used these guidelines to form the basis of their 10-page brochure.

London-based creative agency Design House, asked me to review and edit a white paper for AMP Clean Energy’s new campaign. The white paper was aimed at SMEs and had to distil technical information into simple, understandable core messages.

Net Zero asked me to update the copy on their website so that it better reflected their services and their position in the energy industry. I wrote copy for the website Home page, the About page and Service pages. The client was very pleased with the results and the copy is now live on the Net Zero website.

I write regular articles for Brunel’s recruitment blog, covering the global energy industry. My content forms part of a larger SEO campaign for the company and our articles perform well in organic search.

Allinfra asked me to write a series of articles about corporate social responsibility reporting (CSR), and renewable energy certificates (RECs). The articles had to be well-research, include external evidence, and satisfy Google’s featured snippets criteria.

As a global energy jobs board, Energy Job Search required authoritative articles on various topics relating to the global energy sector. Each article had to be well-researched and include a recruitment angle.

Marine consultants, Spartan Maritime required copy for their newly re-branded website. The copy had to strike a balance between communicating the technicality of the company’s offerings and engaging the reader on a conversational level.

In energy, annual reports do more than meet compliance standards. They play a central role in communication across the board. Investors look for openness, regulators depend on reliable figures, and internal teams use them to stay on the same page.

There’s a tendency to cram white papers with broad messaging, hoping to catch all possible interest. But their real function is more focused. A well-written white paper shows that the offer lines up with current demand, speaks to what matters most to the target audience, and has a clear role in the wider market.