An Energy Copywriter Who Delivers Clear, Consistent Copy in an Ever-Evolving Sector

‘The energy sector is constantly evolving and whereas a lot of companies used to specialise in a particular sector, companies are now becoming a one-stop-shop and are offering several services. So, I think consistency and brand language is important. If an energy company has several strings to its bow, it’s important to make sure that the copy is coming from a singular voice and that it’s consistent across all mediums.’

Jamie Thomson, Brand New Copy

I was approached by London agency, Designhouse to write 2 whitepapers for Centrica’s new campaign about reducing commercial energy costs. The particular themes of the documents were implementing green innovation and energy optimisation.

CareerBuilder had an urgent requirement for a copywriter to assit with their 2022 Energy Outlook Report in collaboration with global recruitment company Brunel. After sending samples of my previous recruitment copywriting work, the Head of Marketing at CareerBuilder provided me with a full brief for the project.

Working from a detailed copy deck, I proofread and edited more than 40,000 words of KIC’s Master Education programmes. The resulting edits were uploaded to their website and the copy is used as part of their online prospectus.

I asked by creative agency Mearns & Gill to assist in writing scripts for the 2015 and 2016 Scottish Offshore Achievement Awards. The event, which has been running for the last 25 years, is managed by Mearns & Gill and has a shortlist of candidates over several award categories.

After agreeing on a structure for each page, I wrote 14 optimized web pages, which included meta information, page structure and primary keyword placement. As a result of my efforts, The Nexus website now ranks on the first page of Google for almost all of its targetted keywords.

I was asked by creative agency Mearns & Gill to write a series of press releases to announce the winner of the St Andrews Prize in 2016. The copy included a summary of all the finalists’ achievements and contributions to the environment.

As a copywriter who specialises in writing for the energy sector, I was asked by Omexom to write the copy for the launch of their new website. They needed a tone of voice that reflected their position as a leading electricity provider to local authorities in hard to reach areas of the world.

As a SaaS copywriter, triPica, asked me to provide regular thought leadership articles for their growing content hub. The articles had to reflect the company’s unique positioning in the wider energy industry and provide detailed insights for a target audience of energy companies.

I was asked by graphic designer Stefan Wittekamp, from Scheef Idee Producties, to write a 4-minute video script for his client Vryhoff’s new product. Working closely with Stefan, I wrote a video script that took complex, technical information and made it simple and easy-to-understand.

I was asked by Oxera Consulting to assist in writing a thought leadership article about energy regulation in Europe. The article was used as a whitepaper on Oxera’s website and an edited version was published in Utility Week magazine.

Energy trading company DXT Commodities required a corporate brochure for its European services. After analysing the company’s competitors, I helped position DXT in the marketplace through our tone of voice guidelines. I used these guidelines to form the basis of their 10-page brochure.

London-based creative agency Design House, asked me to review and edit a white paper for AMP Clean Energy’s new campaign. The white paper was aimed at SMEs and had to distil technical information into simple, understandable core messages.

Net Zero asked me to update the copy on their website so that it better reflected their services and their position in the energy industry. I wrote copy for the website Home page, the About page and Service pages. The client was very pleased with the results and the copy is now live on the Net Zero website.

I write regular articles for Brunel’s recruitment blog, covering the global energy industry. My content forms part of a larger SEO campaign for the company and our articles perform well in organic search.

Nasuni had the need for a white paper writer who could write about cyber security and the importance of protecting data in the oil and gas sector. The paper would provide a blueprint for oil and gas companies to store their data securely in the cloud.

Allinfra asked me to write a series of articles about corporate social responsibility reporting (CSR), and renewable energy certificates (RECs). The articles had to be well-research, include external evidence, and satisfy Google’s featured snippets criteria.

Indicatura asked me to write a white paper on asset management and sustainable business planning. The paper had to incorporate key messaging and showcase the organisations products, services, and case studies.

As a global energy jobs board, Energy Job Search required authoritative articles on various topics relating to the global energy sector. Each article had to be well-researched and include a recruitment angle.

Marine consultants, Spartan Maritime required copy for their newly re-branded website. The copy had to strike a balance between communicating the technicality of the company’s offerings and engaging the reader on a conversational level.