Copywriting Blog
SEO Case Study Example: A 20.48% Increase in Organic Traffic in 8 Weeks
In July 2017, we worked closely with creative Agency Mearns & Gill to improve the online search presence of Aberdeen-based gym Banks O’ Dee. Our aim was to increase website traffic through organic search and turn website visitors into customers. In short, our mission was to help the gym’s website: Gain increased visibility without […]
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Content Marketing Case Study: 325% More Traffic (450% More Revenue)
In June 2016, we started an SEO-focused content marketing campaign with our client in the education industry. In this seasonal niche, we helped grow their year-on-year organic traffic by 325% after 6 months, and increase their year-on-year revenue by 450%. This content marketing case study outlines the approach we took to achieve the results. […]
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YouTube SEO Case Study: A 55% Increase in YOY YouTube Traffic
On the 21st of February 2017, we optimized a promotional YouTube video for our client in the education industry. Our aim was to increase the video’s visibility in YouTube as well as increase YouTube traffic. As a result of our efforts, we saw a 54.54% year-on-year increase in YouTube traffic as well as improvements in […]
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On-Page SEO Case Study: A 48% Boost in Year-on-Year Organic Traffic
In November 2016, we worked on an SEO campaign in collaboration with creative agency, Mearns & Gill. The client in question, Field and Lawn provides marquee hire for a range of industries all over the UK. This on-page SEO case study details the approach we took to increase their year-on-year website traffic by 48%. […]
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SEO Case Study: A 1005% Increase in Traffic in 9 Months
It’s not very often you come across a white-hat SEO case study that provides actual figures. So when our client agreed to us publishing this post, we were delighted that we’d have the chance to share our approach and show just how much of an impact a good SEO-focused content strategy can have on a […]
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What is SEO Copywriting?
You might also be interested in our post What is a Copywriter and What do They do? Related posts: YouTube SEO Case Study: a 55% Increase in Year-on-Year YouTube Traffic
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SEO Copywriting Tips to Help Your Website Rank Better
Post updated: 20/06/2018. SEO copywriting is the art of writing content that ranks well in search engines. Whereas SEO copywriting techniques improve the visibility of your content and draw people in, persuasive copywriting convinces them to stay on the page and fulfil a call to action (and thus reducing your website’s bounce rate). […]
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The New SEO Copywriting Trends of 2014
Last year saw a seismic shift in the way Google determines website rankings. Unnatural backlinks, poorly written content and over-used keywords were all targeted in Google’s Penguin and Panda updates. For many webmasters, 2013 was a year of blood, sweat and tears as they tried their hardest to dig themselves out of Google’s penalty box. […]
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