What Makes Good Engineering Copywriting?
‘Engineering is a wide-ranging industry and there’s a lot of technical terms involved. Good copywriting strikes a balance between using enough technical terms to gain the audience’s trust. Also, brand language is important in engineering because sometimes the content can be quite dry. However, that doesn’t mean to say that the copy can’t have a bit of personality in there as well.’
Jamie Thomson, Brand New Copy
As an engineering copywriter, I write compelling website copy, press releases and brochures for companies in the engineering industry. I write accurate and factual copy for websites and printed materials. The engineering industry moves quickly so you need an engineering copywriter who can keep up to date with the latest developments in the industry.
How My Engineering Copywriter Service Can Help
As your engineering copywriter, I’ll produce well-written, properly researched and suitably referenced copy within the field of engineering. Here are some of the engineering copywriting services I offer:
Website Copywriting, Company Values, and Case Studies for Engineering Company AIM
AIM contacted me as they were looking for a copywriter with experience in writing for the engineering sector. The company was undergoing a rebrand and required a copywriter to get to the core of their messaging.
Website Copywriting for Daventry Metal Products
DMP asked me to update specific sections of their recently redesigned website. I provided copy for the Home page, About page and various service pages. The client was very pleased with my work and the copy is now live on the DMP website.
14 Press Releases and a Corporate Brochure for TRAD Scaffolding
I was asked by marketing consultancy ACW, to write a series of press releases for TRAD Scaffolding with the aim of positioning them as an authority in their industry. The press releases covered a range of subject matter, including the opening of new offices, events, training and product launches.
2 Technical White Papers for the University of Glasgow
I was contacted by the Unveristy of Glasgow to write two white papers on two new technologies that the University had developed. As the technologies in question weren’t commercially available in other forms, I had to read a number of academic journals and research papers to familarise myself with the products.
A Full SEO Audit, 25 Optimized Web pages, News & Blog Articles for Field & Lawn
I was asked by agency Mearns & Gill to help improve Field & Lawn’s online search presence by focusing on-page SEO. I was asked to write the copy for their new website and their sister site, with a particular focus on SEO to improve search engine rankings.
A Social Value Report and Tone of Voice Guidelines for EMCOR UK
I was asked by London brand and design agency, Designhouse, to write EMCOR UK’s Social Value Report, and to create a Tone of Voice document. The client provided source material, which had to be organised into a logical structure and re-written to demonstrate how the company was meeting its sustainability goals.
8 Optimized Web Pages for Carrara Concrete
I was asked by J.P Carrara & Sons to rewrite their website copy to capture the scale and history of the company. Each page was included on-page optimization, including keyword research and internal linking. The client was delighted with the final copy.
Explainer Video Script Written for Vryhoff, Oil Field Equipment Supplier
I was asked by graphic designer Stefan Wittekamp, from Scheef Idee Producties, to write a 4-minute video script for his client Vryhoff’s new product. Working closely with Stefan, I wrote a video script that took complex, technical information and made it simple and easy-to-understand.
Long-Form Case Study for TR Scaffolding
TR Scaffolding asked us me to write a long-form case study of one of their recent projects. The copy had to clearly demonstrate the steps that were taken to overcome a challenging construction project. After gathering all the details of the project, I created a skeleton draft, outlining a proposed structure.
A Case Study for Outdoor Storage Manufacturers MetroStor
MetroStor asked me to write a case study of one of their recent projects. I was required to take technical notes and turn them into an engaging study that highlighted how the company overcame obstacles to create innovative storage for their client.
A Case Study for Street Furniture Manufacturer Streetspace Group
Streetspace needed a copywriter that could take complex technical information and produce a readable case study to attract prospective clients. The case study had to draw out the benefits of the company’s approach and highlight how they overcame design obstacles.
Website and Brochure Copywriting for Subtec Pro
I was asked by Subtec Pro to write the copy for their new website and to write a brochure, outlining their services. Given the complex nature of what the company does, the copy had to be clear and conscise, using consistent messaging throughout.
How I Work
Every piece of work I do for my clients in the engineering industry is well-researched and I guarantee that your final copy is original and unique. To begin with, I’ll ask you a series of questions to help me form the brief and gather all the information I need to start your project. Once you’re happy with the quote, I’ll begin work. After your first draft, I offer amendments until you’re happy with the final results.
How Much Does Engineering Copywriting Cost?
I believe in being as up-front as possible when it comes to pricing. My day rate is £500 and I provide a price per project, so you’ll know exactly how much the work will cost up front. Some of the factors that I consider when pricing for education copywriting include:
- How much content is required for the project
- The number of words required
- How much research is involved
- Whether tone of voice guidelines are required
- Whether on-page SEO should be considered
- How many revisions are needed
- The project deadline
To provide some context, here’s an overview of what I charge for different types of engineering copywriting:
Basic website copywriting package – 5 pages, e.g. Home page, About page, Service pages x3, including briefing session, research, ongoing correspondence, 3 rounds of revisions.
4-page brochure – Around 1,000 words including briefing session, all research, ongoing correspondence, 2 rounds of revisions.
Press release – Around 500 words, including initial briefing, ongoing correspondence, 2 rounds of revisions.
Prices include all ongoing correspondence with the client, editing, proofreading and amendments.
White paper – Around 3,000 words including all research, gathering statistics, case studies, conducting interviews, revising and editing, 3 rounds of revisions.