Jamie Thomson is an Engineering Copywriter That Helps Companies Build Authority with Words.

‘Engineering is a wide-ranging industry and there’s a lot of technical terms involved. Good copywriting strikes a balance between using enough technical terms to gain the audience’s trust. Also, brand language is important in engineering because sometimes the content can be quite dry. However, that doesn’t mean to say that the copy can’t have a bit of personality in there as well.’

Jamie Thomson, Brand New Copy

AIM contacted me as they were looking for a copywriter with experience in writing for the engineering sector. The company was undergoing a rebrand and required a copywriter to get to the core of their messaging.

DMP asked me to update specific sections of their recently redesigned website. I provided copy for the Home page, About page and various service pages. The client was very pleased with my work and the copy is now live on the DMP website.

I was asked by marketing consultancy ACW, to write a series of press releases for TRAD Scaffolding with the aim of positioning them as an authority in their industry. The press releases covered a range of subject matter, including the opening of new offices, events, training and product launches.

I was contacted by the Unveristy of Glasgow to write two white papers on two new technologies that the University had developed. As the technologies in question weren’t commercially available in other forms, I had to read a number of academic journals and research papers to familarise myself with the products.

I was asked by agency Mearns & Gill to help improve Field & Lawn’s online search presence by focusing on-page SEO. I was asked to write the copy for their new website and their sister site, with a particular focus on SEO to improve search engine rankings.

I was asked by London brand and design agency, Designhouse, to write EMCOR UK’s Social Value Report, and to create a Tone of Voice document. The client provided source material, which had to be organised into a logical structure and re-written to demonstrate how the company was meeting its sustainability goals.

I was asked by J.P Carrara & Sons to rewrite their website copy to capture the scale and history of the company. Each page was included on-page optimization, including keyword research and internal linking. The client was delighted with the final copy.

I was asked by graphic designer Stefan Wittekamp, from Scheef Idee Producties, to write a 4-minute video script for his client Vryhoff’s new product. Working closely with Stefan, I wrote a video script that took complex, technical information and made it simple and easy-to-understand.

TR Scaffolding asked us me to write a long-form case study of one of their recent projects. The copy had to clearly demonstrate the steps that were taken to overcome a challenging construction project. After gathering all the details of the project, I created a skeleton draft, outlining a proposed structure.

MetroStor asked me to write a case study of one of their recent projects. I was required to take technical notes and turn them into an engaging study that highlighted how the company overcame obstacles to create innovative storage for their client.

Streetspace needed a copywriter that could take complex technical information and produce a readable case study to attract prospective clients. The case study had to draw out the benefits of the company’s approach and highlight how they overcame design obstacles.

I was asked by Subtec Pro to write the copy for their new website and to write a brochure, outlining their services. Given the complex nature of what the company does, the copy had to be clear and conscise, using consistent messaging throughout.