Jamie Thomson is a White Paper Writer Who Helps Companies Communicate Their Ideas Clearly

Good white paper copywriting raises awareness, solves problems and helps guide people towards making decisions. They’re a great way to demonstrate authority and can be an effective lead generation tool, helping convert readers into paying customers. 

White Paper Writing Services


People are more likely to use your services if they trust your brand and a white paper written by a professional copywriter can help you achieve just that. You need a white paper writer will invest time into researching the topic and the sector you operate in.


Structuring and writing a white paper in-house can be time consuming. And too many cooks spoil the copy. As your dedicated white paper writing partner, I’ll also take the time to research your competitors and your target audience to ensure that your white paper achieves its objectives.


As a freelance white paper writer, I specialise in white paper copywriting for the following industries:


Kenny Fraser

''The Whole Process Was Easy''

‘Jamie helped me with the copywriting for my first whitepaper. This project is vital to the launch of my business so I was looking for real quality and also responsiveness and reliability. The final product was excellent and delivered at a reasonable price right on time. More importantly the whole process of doing business was easy and professional. Jamie produced good drafts, responded to queries and adapted to feedback throughout. Great experience and hopefully the start of a long working relationship.’

Kenny Fraser, Director, Sunstone Communication

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''Excellent Content Writing''

As a brand, we’ve been working with Jamie for a long time and he has produced excellent content pieces for our b2b advice site. He has a good understanding of the technology and recruitment  industries and has always delivered within the agreed deadlines. We’ve had great experience and I would recommend Jamie for any content project.’


Antiopi Kyriakakou, Marketing Executive, Total Jobs Group
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''Superb Communication''

‘It was a pleasure to work with Jamie and Brand New Copy. We needed high quality finance copy to enhance our products brochure and website products pages and Jamie delivered on time and with superb communication throughout. Jamie easily grasped what we wanted to achieve and did so in a friendly and hassle free manner. We wouldn’t hesitate to work with Jamie again, highly recommended.’


Mark Askew, Project Manager, Acorn Business Finance

''Brought Our Story Alive''

‘Working with Jamie was so easy. He communicated well, kept the project on track, and always let me know the next steps. He perfectly brought our story alive and embedded it into the energy landscape, and the final product performed better than expected. I’d work with Jamie again in a heartbeat!’
Stephen Skidmore, Director Product Marketing, Nasuni

''My Go-To Man''

‘Jamie is great to work with. He has a robust process to ensure he fully understands the brief and can then deliver great writing. Jamie is my go-to man if I need a piece writing on a technical subject that has to be clear and understandable to all.’


Mark Davidson, Distribution and Marketing Director, Church House Investment Management

My White Paper Writing Process


Over the years, I’ve refined our white paper writing process to ensure the final document meets your exact requirements. My typical process begins with gathering as much information as I can about your needs. Either by email, phone or video call, I’ll discuss the topic of your white paper, its length, its purpose and the target audience. Once I have an initial brief, I’ll provide you with a project summary, outlining the work I’ll do and the milestones I’ll deliver each by.


I’ll then start our research into the topic, looking at your competitors and conducting any interviews with staff. After the research stage, I’ll provide you with a skeleton structure for the white paper, outlining what each section will be about and what I’ll say, including any external sources we might reference.


Once you’re happy with the proposed structure, I’ll get started on a first draft. Depending on the length of the document, I can deliver the first draft in sections to ensure you’re happy with the direction. I’ll gather your feedback and make any adjustments as we go. As with any copywriting project, communication is key. I can also correspond with your graphic designer to ensure that the copy fits within the wireframe.


Once you’re happy with the final document and the copy has been added to the design, I can give the copy a final review to make sure that it’s free of errors and flows seamlessly.

Screenshot of Centrica website

White Papers for Centrica Business Solutions

I was approached by London agency, Designhouse to write two whitepapers for Centrica’s new campaign about reducing commercial energy costs. The particular themes of the documents were implementing green innovation and energy optimisation.

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White Paper Review and Editing for AMP Clean Energy

London-based creative agency Design House, asked me to review and edit a white paper for AMP Clean Energy’s new campaign. The white paper was aimed at SMEs and had to distil technical information into simple, understandable core messages.

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2 Technical White Papers for the University of Glasgow

I was contacted by the Unveristy of Glasgow to write two white papers on two new technologies that the University had developed. As the technologies in question weren’t commercially available in other forms, I had to read a number of academic journals and research papers to familarise myself with the products.

White Paper Copywriting for Jobs Board RetailChoice

Based on my copywriting work with CWJobs, RetailChoice asked me to write a white paper as part of their upcoming Christmas marketing campaign. I was asked to compile their survey findings into a 2,000 word white paper that would engage the retail industry by providing insights into consumer shopping trends over the festive period.

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Energy Report Writing for CareerBuilder and Brunel

CareerBuilder had an urgent requirement for a copywriter to assit with their 2022 Energy Outlook Report in collaboration with global recruitment company Brunel. After sending samples of my previous recruitment copywriting work, the Head of Marketing at CareerBuilder provided me with a full brief for the project.

screenshot of EMCOR UK homepage

A Social Value Report and Tone of Voice Guidelines for EMCOR UK

I was asked by London brand and design agency, Designhouse, to write EMCOR UK’s Social Value Report, and to create a Tone of Voice document. The client provided source material, which had to be organised into a logical structure and re-written to demonstrate how the company was meeting its sustainability goals.

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A White Paper for Church House Investments

Church House Investments was looking for a financial copywriter that could write a white paper about the growing importance of community foundations in the UK. The aim of the paper was to build awareness about how financial investments can support local communities.

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White Paper for Cloud Storage Company Nasuni

Nasuni had the need for a white paper about cyber security and the importance of protecting data in the oil and gas sector. The paper would provide a blueprint for oil and gas companies to store their data securely in the cloud.

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A White Paper for Asset Management Company, Indicatura

Indicatura asked me to write a white paper on asset management and sustainable business planning. The paper had to incorporate key messaging and showcase the organisations products, services, and case studies.

Technology White Paper for Sunstone Communication

I was asked by Sunstone Communications to write a white paper entitled ‘How Technology is killing the CIO’ to help increase the number of subscribers to their website. Approaching the project in stages, I helped plan the whitepaper and then wrote the copy chapter-by-chapter in order to make sure that the content was relevant to Sunstone’s audience of start-ups.

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A White Paper on Trading Signals for SignalDP

Having worked with the team behind SignalDP on a different project, I was asked to structure and edit a 5,000-word guide on how to make money by trading signals on Telegram. The content had to be engaging, concise, and highly accurate.

Screenshot of Caterer.com website

Case Studies for Caterer.com’s Hospitality Hiring Insider Report

Having worked on several projects for Totaljobs Group, I asked to structure and edit a series of case studies for Caterer.com’s latest hiring report. The case studies had to be engaging, to-the-point, and highlight the most interesting perspectives.

How Much Does White Paper Writing Cost?

Every white paper copywriting project is different. However, I believe in being as up-front as possible when it comes to pricing. My day rate is £500 and I provide a per-project price, so you’ll know exactly how much the work will cost up front. Some of the factors that I consider when pricing for white paper writing services include:


  • How long the white paper will be
  • How much research is involved
  • Whether tone of voice guidelines are required
  • How many revisions are needed
  • The project deadline


To provide some context, a white paper of around 3,000 words would cost from £3,000.


The price would include all ongoing correspondence with the client and designer, editing, proofreading and amendments. I can send over each section of your white paper individually to gather your feedback, adjust and approve as we go.


Typically, I’d deliver a short white paper within two weeks from the agreed start date, assuming good client communication.

Contact Me Today

If you’re looking for a white paper writer that will take an invested interest in the growth of your business, then please get in touch.