Jamie Thomson is a white paper writer who helps companies communicate their ideas clearly

Good white paper copywriting raises awareness, solves problems and helps guide people towards making decisions. They’re a great way to demonstrate authority and can be an effective lead generation tool, helping convert readers into paying customers. 


White Paper Writing Services


People are more likely to use your services if they trust your brand and a white paper written by a professional copywriter can help you achieve just that. You need a white paper writer will invest time into researching the topic and the sector you operate in.


Structuring and writing a white paper in-house can be time consuming. And too many cooks spoil the copy. As your dedicated white paper writing partner, we’ll also take the time to research your competitors and your target audience to ensure that your white paper achieves its objectives.


At Brand New Copy, we specialise in white paper copywriting for the following industries:


Kenny Fraser

What Our White Paper Writing Clients Have Said About Our Work...

‘Jamie helped me with the copywriting for my first whitepaper. This project is vital to the launch of my business so I was looking for real quality and also responsiveness and reliability. The final product was excellent and delivered at a reasonable price right on time. More importantly the whole process of doing business was easy and professional. Jamie produced good drafts, responded to queries and adapted to feedback throughout. Great experience and hopefully the start of a long working relationship.’

Kenny Fraser, Director, Sunstone Communication

photo of antiopi
As a brand, we’ve been working with Jamie for a long time and he has produced excellent content pieces for our b2b advice site. He has a good understanding of the technology and recruitment  industries and has always delivered within the agreed deadlines. We’ve had great experience and I would recommend Jamie for any content project.’


Antiopi Kyriakakou, Marketing Executive, Total Jobs Group
photo of mark askew
‘It was a pleasure to work with Jamie and Brand New Copy. We needed high quality finance copy to enhance our products brochure and website products pages and Jamie delivered on time and with superb communication throughout. Jamie easily grasped what we wanted to achieve and did so in a friendly and hassle free manner. We wouldn’t hesitate to work with Jamie again, highly recommended.’


Mark Askew, Project Manager, Acorn Business Finance

Our White Paper Writing Process


Over the years, we’ve refined our white paper writing process to ensure the final document meets your exact requirements. Our typical process begins with gathering as much information as we can about your needs. Either by email, phone or video call, we’ll discuss the topic of your white paper, its length, its purpose and the target audience. Once we have an initial brief, we’ll provide you with a project summary, outlining the work we’ll do and the milestones we’ll deliver each by.


We’ll then start our research into the topic, looking at your competitors and conducting any interviews with staff. After the research stage, we’ll provide you with a skeleton structure for the white paper, outlining what each section will be about and what we’ll say, including any external sources we might reference.


Once you’re happy with the proposed structure, we’ll get started on a first draft. Depending on the length of the document, we can deliver the first draft in sections to ensure you’re happy with the direction. We’ll gather your feedback and make any adjustments as we go. As with any copywriting project, communication is key. We can also correspond with your graphic designer to ensure that the copy fits within the wireframe.


Once you’re happy with the final document and the copy has been added to the design, we can give the copy a final review to make sure that it’s free of errors and flows seamlessly.

Screenshot of Centrica website

White Papers for Centrica Business Solutions

We were approached by London agency, Designhouse to write 2 whitepapers for Centrica’s new campaign about reducing commercial energy costs. The particular themes of the documents were implementing green innovation and energy optimisation.

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White Paper Review and Editing for AMP Clean Energy

London-based creative agency Design House, asked us to review and edit a white paper for AMP Clean Energy’s new campaign. The white paper was aimed at SMEs and had to distil technical information into simple, understandable core messages.

White Paper Copywriting for Jobs Board RetailChoice

Based on our copywriting work with CWJobs, RetailChoice asked us to write a white paper as part of their upcoming Christmas marketing campaign. We were asked to compile their survey findings into a 2,000 word whitepaper that would engage the retail industry by providing insights into consumer shopping trends over the festive period.

Technology White Paper for Sunstone Communication

We were asked by Sunstone Communications to write a whitepaper entitled ‘How Technology is killing the CIO’ to help increase the number of subscribers to their website. Approaching the project in stages, we helped plan the whitepaper and then wrote the copy chapter-by-chapter in order to make sure that the content was relevant to Sunstone’s audience of start-ups.

How Much Does White Paper Writing Cost?


Every white paper copywriting project is different. However, we believe in being as up-front as possible when it comes to pricing. Our day rate is £450 and we provide a per-project price, so you’ll know exactly how much the work will cost up front. Some of the factors that we consider when pricing for white paper writing services include:


  • How long the white paper will be
  • How much research is involved
  • Whether tone of voice guidelines are required
  • How many revisions are needed
  • The project deadline


To provide some context, a short white paper of around 2,000 words would cost from £1,600.


The price would include all ongoing correspondence with the client and designer, editing, proofreading and amendments. We can send over each section of your white paper individually to gather your feedback, adjust and approve as we go.


Typically, we’d deliver a short white paper within two weeks from the agreed start date, assuming good client communication.

Contact Us Today


If you’re looking for a white paper writer that will take an invested interest in the growth of your business, then please get in touch.