Jack Barton, Head of Marketing, Babelforce

‘Jamie helped me with the copywriting for my first whitepaper. This project is vital to the launch of my business so I was looking for real quality and also responsiveness and reliability. The final product was excellent and delivered at a reasonable price right on time. More importantly the whole process of doing business was easy and professional. Jamie produced good drafts, responded to queries and adapted to feedback throughout. Great experience and hopefully the start of a long working relationship.’

Kenny Fraser, Director, Sunstone Communication

I wrote a 15-page white paper analysing 2026 regulatory changes in commercial property law, translating complex reforms into clear operational guidance, and positioning SearchFlow within real-world legal, compliance, and transaction challenges.

I collaborated with Leeds-based agency Engage Interactive to contribute to Payoneer’s content marketing programme.

I provide regular editorial support to Wood Mackenzie, translating detailed data and analysis into clear, engaging content for their target audiences.

I developed a white paper for The Data Lab, highlighting Scotland’s advancements and expertise in data science and artificial intelligence.

I was approached by London agency, Designhouse to write two whitepapers for Centrica’s new campaign about reducing commercial energy costs. The particular themes of the documents were implementing green innovation and energy optimisation.

London-based creative agency Design House, asked me to review and edit a white paper for AMP Clean Energy’s new campaign. The white paper was aimed at SMEs and had to distil technical information into simple, understandable core messages.

I was contacted by the Unveristy of Glasgow to write two white papers on two new technologies that the University had developed. As the technologies in question weren’t commercially available in other forms, I had to read a number of academic journals and research papers to familarise myself with the products.

Based on my copywriting work with CWJobs, RetailChoice asked me to write a white paper as part of their upcoming Christmas marketing campaign. I was asked to compile their survey findings into a 2,000 word white paper that would engage the retail industry by providing insights into consumer shopping trends over the festive period.

CareerBuilder had an urgent requirement for a copywriter to assit with their 2022 Energy Outlook Report in collaboration with global recruitment company Brunel. After sending samples of my previous recruitment copywriting work, the Head of Marketing at CareerBuilder provided me with a full brief for the project.

I was asked by London brand and design agency, Designhouse, to write EMCOR UK’s Social Value Report, and to create a Tone of Voice document. The client provided source material, which had to be organised into a logical structure and re-written to demonstrate how the company was meeting its sustainability goals.

Church House Investments was looking for a financial copywriter that could write a white paper about the growing importance of community foundations in the UK. The aim of the paper was to build awareness about how financial investments can support local communities.

Nasuni had the need for a white paper about cyber security and the importance of protecting data in the oil and gas sector. The paper would provide a blueprint for oil and gas companies to store their data securely in the cloud.

Indicatura asked me to write a white paper on asset management and sustainable business planning. The paper had to incorporate key messaging and showcase the organisations products, services, and case studies.

I was asked by Sunstone Communications to write a white paper entitled ‘How Technology is killing the CIO’ to help increase the number of subscribers to their website. Approaching the project in stages, I helped plan the whitepaper and then wrote the copy chapter-by-chapter in order to make sure that the content was relevant to Sunstone’s audience of start-ups.

Having worked with the team behind SignalDP on a different project, I was asked to structure and edit a 5,000-word guide on how to make money by trading signals on Telegram. The content had to be engaging, concise, and highly accurate.

Having worked on several projects for Totaljobs Group, I asked to structure and edit a series of case studies for Caterer.com’s latest hiring report. The case studies had to be engaging, to-the-point, and highlight the most interesting perspectives.

I supported babelforce with long-form thought leadership and strategic content, focused on repositioning customer service automation as a business-critical capability rather than a technical add-on.

I was commissioned by PR agency, Liquid to develop a policy-focused white paper for the Copper Sustainability Partnership (CuSP). The paper made the case for copper in delivering safe, sustainable, and future-proofed infrastructure.

White papers often end up overloaded, trying to appeal to too many people at once. But their role isn’t to sell in the traditional sense, it’s to show that there’s a genuine demand. The aim is to draw a clear connection between the offer, what the intended audience cares about, and what the market is actively calling for.