Tone of Voice Copywriting

Written tone of voice is your brand’s personality. If you’re committed to publishing content on a regular basis, you need to make sure that your tone of voice is consistent, particularly if there’s more than one person writing it.


Creating Your Tone of Voice Guidelines


If your customers were given a snippet of your content to read, would they know it was you, just from how it sounded? Finding your brand’s tone of voice in today’s noisy marketing world can be challenging.


Whether your content strategy involves publishing blog posts, press releases, or videos, the right words in the wrong tone can have a negative effect on your messaging. At Brand New Copy, we’ll help to define your tone of voice through our three-part process.


  1. Exploring your brand’s values
  2. Identifying your language and style
  3. Creating your tone of voice guidelines


We’ll help you refine your brand’s values, character and personality. We’ll look at the language you currently use and recommend ways you can ensure that it aligns with your values and messaging more effectively. It’s one thing knowing what to say and another knowing how to say it. Our guidelines will ensure that your brand’s tone of voice is consistent in every piece of written communication it publishes. We’ll also provide you with content templates that can be used to form the basis of all your communications.

How to Establish Your Brand's Tone of Voice

How exactly do you set yourself apart from the competition while still sounding like you? In this post, we look at how to define your brand’s tone of voice to help you strengthen your position in your industry.

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What Our Clients Say About Our Tone of Voice Copywriting...

‘Jamie helped me with the copywriting for my first whitepaper. The final product was excellent and delivered at a reasonable price right on time. More importantly the whole process of doing business was easy and professional. Jamie produced good drafts, responded to queries and adapted to feedback throughout. Great experience and hopefully the start of a long working relationship.’

Kenny Fraser, Director, Sunstone Communication


Tone of Voice Guidelines and 15 Optimized Web Pages for HostChain

We were asked by HostChain to write the website copy for their new brand. The copy was to be used as the basis for the website’s design. The company required upbeat, consistent, and informative copywriting that included tone of voice guidelines.


Screenshot of the Omexom website

Tone of Voice Guidelines, a Brochure and 10 Website Pages for Energy Company Omexom

As a copywriting studio that specialises in writing for the energy sector, we were asked by Omexom to write the copy for the launch of their new website. They needed a tone of voice that reflected their position as a leading electricity provider to local authorities in hard to reach areas of the world.


Get in Touch…


Discover how our tone of voice guidelines can help identify your brand’s personality and position your company in your marketplace. Email us at