A Financial Copywriter That Delivers Clear Messaging and Makes Complex Financial Language Understandable

‘The financial market is quite varied, so research is important. If the writer knows what they’re talking about, it really comes across in the text. And in turn, that really gains the reader’s trust. I think it’s important to establish a brand language early on as well. In the business-to-consumer sphere, I see the role of the copywriter as making complex information sound simple. Whereas if it’s business-to-business, you can use few more technical terms.’

Jamie Thomson, Brand New Copy

‘For the past year, Jamie has been helping us develop video scripts as part of the My Trading Skills platform. We’ve been thoroughly impressed with his ability to take complex information and make it simple and easy to understand. He has really helped establish the tone of voice for our course materials. His attention to detail and commitment to delivering copy on time is second to none.’

Philip Konchar, My Trading Skills

Vercity (formerly HCP), was established in 1997 as a specialist healthcare PFI (Private Finance Initiative) and PPP (Public-Private Partnership) developer. This project was a collaboration between Brand New Copy and Edinburgh creative agency, Elastic.

Over the course of one year, I worked with financial trading platform My Trading Skills. I was responsible for writing 47 voiceover scripts for the platform’s educational course content. The client was delighted with my work and the course is now live.

Energy trading company DXT Commodities required a corporate brochure for its European services. After analysing the company’s competitors, I helped position DXT in the marketplace through my tone of voice guidelines. The guidelines were then used to form the basis of their 10-page brochure.

Based on my copywriting work with CWJobs, RetailChoice asked me to write a white paper as part of their upcoming Christmas marketing campaign. I was asked to compile their survey findings into a 2,000 word whitepaper that would engage the retail industry by providing insights into consumer shopping trends over the festive period.

Acorn Business Finance asked me to write the copy for their new corporate brochure. They wanted to draw out the benefits of using their services and demonstrate their unique selling points.

WiseTime is a software development company who required thought leadership articles to grow their presence in the timekeeping software marketplace. I wrote a series of articles on emerging technologies, billing optimisation and cyber security.

IHS Markit asked me to write seven video scripts, explaining data science to their B2B audience. Each video was used to promote their data science tools, explaining their benefits and features. The client was very happy with the final scripts, which are now being used as part of IHS Markit’s marketing.

Pitchdrive asked me to write a series of thought leadership articles on the topics of investing. As part of my research, I carried out interviews with investors and included their responses in the final articles. The client was very pleased with the final articles.

Church House Investments was looking for a financial copywriter that could write a white paper about the growing importance of community foundations in the UK. The aim of the paper was to build awareness about how financial investments can support local communities.

HR communications consultancy, Conversio Consulting asked me to work on a messaging project for the Early Careers section of Baillie Gifford’s website. The copy had to highlight the career opportunities available to young people across the company.

Indicatura asked me to write a white paper on asset management and sustainable business planning. The paper had to incorporate key messaging and showcase the organisations products, services, and case studies.

London creative agency, Designhouse, asked me to write a video script for Lexis Nexis about rising financial crime in the Nordics. The video had to be concise, while providing an overview of the issue and promoting the client’s services.

Having worked with the team behind SignalDP on a different project, I was asked to structure and edit a 5,000-word guide on how to make money by trading signals on Telegram. The content had to be engaging, concise, and highly accurate.

Financial copywriting doesn’t need to be dry and technical. Carefully considered brand language and a consistent tone of voice can help financial companies stand out in their sector. In this post, we’ve taken our pick of our favourite financial copywriting examples and explain what makes them effective.