A Financial Copywriter That Delivers Clear Messaging and Makes Complex Financial Language Understandable
As a financial services copywriter, I cut through the jargon and get to the core message. I combine my knowledge of financial markets with clear, persuasive copy.
What Makes a Good Financial Services Copywriter?
‘The financial market is quite varied, so research is important. If the writer knows what they’re talking about, it really comes across in the text. And in turn, that really gains the reader’s trust. I think it’s important to establish a brand language early on as well. In the business-to-consumer sphere, I see the role of the copywriter as making complex information sound simple. Whereas if it’s business-to-business, you can use few more technical terms.’
Jamie Thomson, Brand New Copy
Freelance Financial Services Copywriter
As digitisation continues to take hold in financial services, companies are focusing more heavily on customer experience, data-driven marketing and personalisation. As a professional financial copywriter, I’ll take the time to get to know your products and your target audience, so we can present your offerings in the most persuasive way.
‘For the past year, Jamie has been helping us develop video scripts as part of the My Trading Skills platform. We’ve been thoroughly impressed with his ability to take complex information and make it simple and easy to understand. He has really helped establish the tone of voice for our course materials. His attention to detail and commitment to delivering copy on time is second to none.’
Philip Konchar, My Trading Skills
''My Go-To Man''
How a Financial Copywriter Can Help
Effective financial services copywriting engages your readers and helps grow your brand. The financial services sector is becoming increasingly competitive and companies need to differentiate themselves to stay ahead. An experienced freelance financial services copywriter can help draw out the benefits of your offerings and present them in a persuasive light, using considered brand language and a consistent tone of voice.
I write over a range of financial services sectors, including fintech, banking, commodities trading, personal finance and insurance. I also write about the economics of other market sectors, including oil and gas, energy, technology and recruitment. I offer the following types of financial copywriting:
80 website pages written for infrastructure and real estate leadership company, Vercity
Vercity (formerly HCP), was established in 1997 as a specialist healthcare PFI (Private Finance Initiative) and PPP (Public-Private Partnership) developer. This project was a collaboration between Brand New Copy and Edinburgh creative agency, Elastic.
47 Course Modules Written for My Trading Skills Platform
Over the course of one year, I worked with financial trading platform My Trading Skills. I was responsible for writing 47 voiceover scripts for the platform’s educational course content. The client was delighted with my work and the course is now live.
A Corporate Brochure for International Energy Trading House DXT Commodities
Energy trading company DXT Commodities required a corporate brochure for its European services. After analysing the company’s competitors, I helped position DXT in the marketplace through my tone of voice guidelines. The guidelines were then used to form the basis of their 10-page brochure.
Financial White Paper Copywriting for Jobs Board RetailChoice
Based on my copywriting work with CWJobs, RetailChoice asked me to write a white paper as part of their upcoming Christmas marketing campaign. I was asked to compile their survey findings into a 2,000 word whitepaper that would engage the retail industry by providing insights into consumer shopping trends over the festive period.
Financial Services Brochure for Acorn Business Finance
Acorn Business Finance asked me to write the copy for their new corporate brochure. They wanted to draw out the benefits of using their services and demonstrate their unique selling points.
Thought Leadership Articles for FinTech Company WiseTime
WiseTime is a software development company who required thought leadership articles to grow their presence in the timekeeping software marketplace. I wrote a series of articles on emerging technologies, billing optimisation and cyber security.
A Series of Video Scripts for Financial Services Company IHS Markit
IHS Markit asked me to write seven video scripts, explaining data science to their B2B audience. Each video was used to promote their data science tools, explaining their benefits and features. The client was very happy with the final scripts, which are now being used as part of IHS Markit’s marketing.
Thought Leadership Articles for Venture Capital Company Pitchdrive
Pitchdrive asked me to write a series of thought leadership articles on the topics of investing. As part of my research, I carried out interviews with investors and included their responses in the final articles. The client was very pleased with the final articles.
A White Paper for Church House Investments
Church House Investments was looking for a financial copywriter that could write a white paper about the growing importance of community foundations in the UK. The aim of the paper was to build awareness about how financial investments can support local communities.
Website Copy and Messaging for Baillie Gifford
HR communications consultancy, Conversio Consulting asked me to work on a messaging project for the Early Careers section of Baillie Gifford’s website. The copy had to highlight the career opportunities available to young people across the company.
A White Paper for Asset Management Company, Indicatura
Indicatura asked me to write a white paper on asset management and sustainable business planning. The paper had to incorporate key messaging and showcase the organisations products, services, and case studies.
A White Paper on Trading Signals for SignalDP
Having worked with the team behind SignalDP on a different project, I was asked to structure and edit a 5,000-word guide on how to make money by trading signals on Telegram. The content had to be engaging, concise, and highly accurate.
How My Financial Copywriting Services Work
Every piece of copywriting work I do for my clients in financial services is properly researched, factually accurate and sourced accordingly. I guarantee that your final copy will be original and unique. To get things started, I always ask a series of questions to gather all the information I need to begin working on your project. I’ll then give you a quote for the work and once everything is agreed, I’ll get started. After your first draft, I offer amendments until you’re happy with the final results.
I understand that finance is heavily regulated and we always endeavour to ensure that your advertising and promotions are compliant with the Financial Conduct Authority’s regulations. I make the effort to ensure that my copywriting positions your offerings in a way that is clear, fair and in no way misleading, regardless of the media type.
How Much Does a Financial Services Copywriter Cost?
I believe in being as up-front as possible when it comes to pricing. My day rate is £500 and I provide a price per project, so you’ll know exactly how much the work will cost up front. Some of the factors that I consider when pricing for financial copywriting include:
- How much content is required for the project
- The number of words required
- How much research is involved
- Whether tone of voice guidelines are required
- Whether on-page SEO should be considered
- How many revisions are needed
- The project deadline
To provide some context, here’s an overview of what I charge for different types of financial copywriting:
Basic website copywriting package – 5 pages, e.g. Home page, About page, Service pages x3, including briefing session, research, ongoing correspondence, 3 rounds of revisions.
Financial whitepaper – Around 3,000 words including all research, gathering statistics, case studies, conducting interviews, revising and editing, 3 rounds of revisions.
4-page financial brochure – Around 1,000 words including briefing session, all research, ongoing correspondence, 2 rounds of revisions.
Thought leadership articles – A 1,000-word blog post, well-researched, appropriately cited sources, 2 rounds of revisions.
Prices include all ongoing correspondence with the client, editing, proofreading and amendments.
Financial Copywriting Guides
9 Great Examples of Financial Copywriting
Financial copywriting doesn’t need to be dry and technical. Carefully considered brand language and a consistent tone of voice can help financial companies stand out in their sector. In this post, we’ve taken our pick of our favourite financial copywriting examples and explain what makes them effective.