A Financial Copywriter That Delivers Clear Messaging and Makes Complex Financial Language Understandable

As a financial services copywriter, Brand New Copy cuts through the jargon and gets to the core message. We combine our knowledge of financial markets with clear, persuasive copy.

 

What Makes a Good Financial Services Copywriter?

‘The financial market is quite varied, so research is important. If the writer knows what they’re talking about, it really comes across in the text. And in turn, that really gains the reader’s trust. I think it’s important to establish a brand language early on as well. In the business-to-consumer sphere, I see the role of the copywriter as making complex information sound simple. Whereas if it’s business-to-business, you can use few more technical terms.’

Jamie Thomson, Brand New Copy

Freelance Financial Services Copywriter

 

As digitisation continues to take hold in financial services, companies are focusing more heavily on customer experience, data-driven marketing and personalisation. As a professional financial copywriter, we will take the time to get to know your products and your target audience, so we can present your offerings in the most persuasive way.

philip

What Our Financial Copywriting Clients Say About Our Work...

‘For the past year, Jamie has been helping us develop video scripts as part of the My Trading Skills platform. We’ve been thoroughly impressed with his ability to take complex information and make it simple and easy to understand. He has really helped establish the tone of voice for our course materials. His attention to detail and commitment to delivering copy on time is second to none.’

Philip Konchar, My Trading Skills

photo of mark askew
‘It was a pleasure to work with Jamie and Brand New Copy. We needed high quality finance copy to enhance our products brochure and website products pages and Jamie delivered on time and with superb communication throughout. Jamie easily grasped what we wanted to achieve and did so in a friendly and hassle free manner. We wouldn’t hesitate to work with Jamie again, highly recommended.’

 

Mark Askew, Project Manager, Acorn Business Finance

How a Financial Copywriter Can Help

 

Effective financial services copywriting engages your readers and helps grow your brand. The financial services sector is becoming increasingly competitive and companies need to differentiate themselves to stay ahead. An experienced freelance financial services copywriter can help draw out the benefits of your offerings and present them in a persuasive light, using considered brand language and a consistent tone of voice.  

At Brand New Copy, we write over a range of financial services sectors, including fintech, banking, commodities trading, personal finance and insurance. We also write about the economics of other market sectors, including oil and gas, energy, technology and recruitment. We offer the following types of financial copywriting:

 

We write for a range of financial services. including fintech, banking, commodities trading, personal finance and insurance. We also write about the economics of other market sectors, including oil and gas, energy, technology and recruitment.

47 Course Modules Written for My Trading Skills Platform

Over the course of one year, we worked with financial trading platform My Trading Skills. We were responsible for writing 47 voiceover scripts for the platform’s educational course content. The client was delighted with our work and the course is now live.

A Corporate Brochure for International Energy Trading House DXT Commodities

Energy trading company DXT Commodities required a corporate brochure for its European services. After analysing the company’s competitors, we helped position DXT in the marketplace through our tone of voice guidelines. We used these guidelines to form the basis of their 10-page brochure.

Financial White Paper Copywriting for Jobs Board RetailChoice

Based on our copywriting work with CWJobs, RetailChoice asked us to write a white paper as part of their upcoming Christmas marketing campaign. We were asked to compile their survey findings into a 2,000 word whitepaper that would engage the retail industry by providing insights into consumer shopping trends over the festive period.

screenshot of acorn website

Financial Services Brochure for Acorn Business Finance

Acorn Business Finance asked us to write the copy for their new corporate brochure. They wanted to draw out the benefits of using their services and demonstrate their unique selling points.

website screenshot

Thought Leadership Articles for FinTech Company WiseTime

WiseTime is a software development company who required thought leadership articles to grow their presence in the timekeeping software marketplace. We wrote a series of articles on emerging technologies, billing optimisation and cyber security.

screenshot of the IHS Markit website

A Series of Video Scripts for Financial Services Company IHS Markit

IHS Markit asked us to write seven video scripts, explaining data science to their B2B audience. Each video was used to promote their data science tools, explaining their benefits and features. The client was very happy with the final scripts, which are now being used as part of IHS Markit’s marketing.

How Our Financial Copywriting Services Work

 

Every piece of copywriting work we do for our clients in financial services is properly researched, factually accurate and sourced accordingly. We guarantee that your final copy will be original and unique. To get things started, we always ask a series of questions to gather all the information we need to begin working on your project. We’ll then give you a quote for the work and once everything is agreed, we’ll get started. After your first draft, we offer amendments until you’re happy with the final results.

We understand that finance is heavily regulated and we always endeavour to ensure that your advertising and promotions are compliant with the Financial Conduct Authority’s regulations. We make the effort to ensure that our copywriting positions your offerings in a way that is clear, fair and in no way misleading, regardless of the media type.

 

How Much Does a Financial Services Copywriter Cost?

 

We believe in being as up-front as possible when it comes to pricing. Our day rate is £450 and we provide a price per project, so you’ll know exactly how much the work will cost up front. Some of the factors that we consider when pricing for financial copywriting include:

 

  • How much content is required for the project
  • The number of words required
  • How much research is involved
  • Whether tone of voice guidelines are required
  • Whether on-page SEO should be considered
  • How many revisions are needed
  • The project deadline

 

To provide some context, here’s an overview of what we charge for different types of financial copywriting:

 

Basic website copywriting package – 5 pages, e.g. Home page, About page, Service pages x3, including briefing session, research, ongoing correspondence, 3 rounds of revisions.

 

Cost: £2,000.

 

Short financial whitepaper – Around 2,000 words including all research, gathering statistics, case studies, conducting interviews, revising and editing, 3 rounds of revisions.

 

Cost: £1,600.

 

4-page financial brochure – Around 1,000 words including briefing session, all research, ongoing correspondence, 2 rounds of revisions.

 

Cost: £800.

 

Thought leadership articles – An 800-1,000-word blog post, well-researched, appropriately cited sources, 2 rounds of revisions.

 

Cost: £300.

 

Our prices include all ongoing correspondence with the client, editing, proofreading and amendments.

Our Financial Copywriting Guides

Collage of financial companies

9 Great Examples of Financial Copywriting

Financial copywriting doesn’t need to be dry and technical. Carefully considered brand language and a consistent tone of voice can help financial companies stand out in their sector. In this post, we’ve taken our pick of our favourite financial copywriting examples and explain what makes them effective.

Contact Us Today

 

If you’re looking for a financial copywriter that will take an invested interest in the growth of your business, then please get in touch.