Technology Copywriting That's Ahead of the Curve: Making the Complicated Sound Simple

‘Good technology copywriting needs to understand the target audience and what their understanding of the tech might be. In technology copywriting, I think you can get away with using a few more technical terms as sometimes technical information can actually help gain the reader’s trust a little bit. If it’s in the business-to-consumer sphere, it’s about making technical information sound simple. It’s about making it digestible, in a way that the audience (who may not be into their tech) understands.’

Jamie Thomson, Brand New Copy

‘Jamie has been helping us from the start on a very, still, niche, technological topic. He has been able to pick up the lingo and ropes of the industry amazingly fast and from there on our relationship kept progressing. We started from plain SEO blog posts with full specs and directions and now have Jamie managing the whole blog’s planning and topic discovery, doing his own research in a demanding and very competitive industry. If you have a demanding SEO copywriting job, Jamie is your man!’

Thanasis Polychronakis, Founder, Netscan

‘I’d highly recommend Jamie to anyone looking to hire a technology copywriter. Jamie helped us curate our guide How to Start a Tutoring Business for educational SAAS platform. His creativity and attention to detail is second to none. He knows how to engage readers and deliver messages in a clear, entertaining way.’

Woody Webster, Co-Founder of TimeCruncher

‘Jamie helped me with the tech copywriting for my first whitepaper. The final product was excellent and delivered at a reasonable price right on time. More importantly the whole process of doing business was easy and professional. Jamie produced good drafts, responded to queries and adapted to feedback throughout. Great experience and hopefully the start of a long working relationship.’

Kenny Fraser, Director, Sunstone Communication

‘Jamie is true professional and it was pleasure working with him. He seriously gets into topic investigation and we ended up with only minor corrections, I have to admit, Jamie unlike other copywriters we tried, always stayed on schedule which was very important for us to get contact on time. I would use Jamie services again and highly recommend him.’

Ksenia Levenkova, HostChain

I was contacted by the Unveristy of Glasgow to write two white papers on two new technologies that the University had developed. As the technologies in question weren’t commercially available in other forms, I had to read a number of academic journals and research papers to familarise myself with the products.

As a SaaS copywriter, triPica, asked me to provide regular thought leadership articles for their growing content hub. The articles had to reflect the company’s unique positioning in the wider energy industry and provide detailed insights for a target audience of energy companies.

Nasuni had the need for a white paper writer who could write about cyber security and the importance of protecting data in the oil and gas sector. The paper would provide a blueprint for oil and gas companies to store their data securely in the cloud.

IHS Markit asked me to write seven video scripts, explaining data science to their B2B audience. Each video was used to promote their data science tools, explaining their benefits and features. The client was very happy with the final scripts, which are now being used as part of IHS Markit’s marketing.

CWJobs’ approached me because of my previous recruitment copywriting work. I was asked to help strengthen the CWJobs brand by writing authoritative, engaging thought leadership articles. The content had to reflect the company’s professional tone and provide detailed insights into the individual topics.

I was asked by IMX to write regular articles for their website with a focus on autonomous driving, smart mobility and driving technology. Given that the company operates in a fast-moving industry, I’m required to keep up-to-date with the latest transportation innovations.

Allinfra asked me to write a series of articles about corporate social responsibility reporting (CSR), and renewable energy certificates (RECs). The articles had to be well-research, include external evidence, and satisfy Google’s featured snippets criteria.

BCD Digital Ventures asked me to write an asset listing for a technology product. The brief required a copywriter who could take technical information and make it understandable to potential investors.

Alongside several other content providers, I was invited to tender to become BairesDev’s copywriting partner. My proposal was successful and I was invited to collaborate with the company on their content marketing strategy. They required high volume content in the form of thought leadership articles to be published on various tech websites.

WiseTime is a software development company who required thought leadership articles to grow their presence in the timekeeping software marketplace. I wrote a series of articles on emerging technologies, billing optimisation and cyber security.

I was asked by Sunstone Communications to write a white paper entitled ‘How Technology is killing the CIO’ to help increase the number of subscribers to their website. Approaching the project in stages, I helped plan the white paper and then wrote the copy chapter-by-chapter in order to make sure that the content was relevant to Sunstone’s audience of start-ups.

HostChain asked me to write the website copy for their new brand. The copy was to be used as the basis for the website’s design. The company required upbeat, consistent, and informative copywriting that included tone of voice guidelines. Keyword research had to be carried out for each page and on-page SEO applied to all 15 pages.

London creative agency, Designhouse, asked me to write a video script for Lexis Nexis about rising financial crime in the Nordics. The video had to be concise, while providing an overview of the issue and promoting the client’s services.

I was asked by Netscan to help them develop and execute a content marketing strategy for their new website. Web Real-Time Communications is still a relatively new open-source platform and Netscan needed a writer who understood the communications industry and was willing to carry out research.

Pundit sports is an app that enables sports fans to commentate live on their favourite games. I was asked by Pundit to write their official press release, announcing the launch of their software. After carrying out initial research into their target market and establishing the tone of voice, I delivered the press release to the client’s high praise.