Copywriting Blog

4Feb

Higher Education Content Strategy Ideas

With new research shining the spotlight on students’ perceptions of value for money, the need for UK universities to produce transparent, student-focused content has never been greater. A well-executed content strategy can help universities recruit students by publishing content that provides genuinely useful information.   And considering that 16.1% of students now see a university’s […]

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24Aug

Why You Need a Content Strategy to Grow Your Education Business

When we consider that the global education market is valued at $4.4 trillion, the e-learning industry at $200bn, and the global private tutoring market at $102.8 Billion, it’s no surprise that the education industry is a noisy place.   If you want your marketing efforts to pay off long-term, you need to know who you’re […]

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A copywriting blog that offers tips, case studies and how-tos to help you write more persuasively and improve your marketing and sales.