5 Tips From a Successful Press Release Writer

Are your press releases working for you?


Ah. I sense the hesitation in your response.


Let me share with you, some of my top tips for improving your press release copy. The format of press releases are normally fairly standard, but the topics, quotations, and purpose of each release varies.


It’s easy to find guidelines online for writing and formatting news releases, but it’s difficult to find ideas to make your press release stand out from the rest. Here are a few tips to help you write an effective press release your readers will enjoy:


Write a Creative Headline


When writing your headlines and summaries, try something a little bit controversial or unconventional, because it might just work. A headline that grabs people’s attention has a far higher chance of being read than one that doesn’t appeal to their curiosity. Don’t be deceptive or needlessly irreverent in your headlines, but do have fun with them. Get those creative juices flowing to help you craft the best headline you can.


Keep any industry jargon under wraps by using language that people can relate to. If you need to use jargon, explain it in layman’s terms.


Choose Keywords Carefully


If you’re already at the top of Google for specific keywords, choose variations of those – or new ones – for your press release. By choosing different keywords, you’ll have an opportunity to rank in search engines all over again.


Tell a Story


Readers want to be entertained more than anything else, so write something entertaining. Tell your story as it happened but make it sound like news – give it an objective tone like you would read in a broadsheet newspaper. People like to feel that they’ve been taken on a journey when they read so try to make a connection with your readers and hold their attention to the





Make Your Quotes Memorable


If you’re using quotes in your press release (and you should be), make them interesting and relevant, but don’t sound corporate. The quotes should drive home the benefits of your company’s products or services and entice your readers to explore your website further.


Don’t Forget the ‘About’ Section


At the end of the press release, you have the opportunity to tell the reader a little about your company. Whatever you do, make it fascinating and leave the reader curious to find out more. Don’t forget to include a link to your company’s website.


With just a little creativity, your press release will not only be newsworthy, but also captivating and much more effective than before.


Need a freelance press release writer? Look no further…


Jamie Thomson

Jamie Thomson is an award-winning senior copywriter and the owner Brand New Copy copywriting studio. With over 15 years professional writing experience, he helps companies engage with their target audience through tailored content strategies and exceptional copywriting.

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