Press Release Writing That Avoids the Slush Pile and Gets Your News Noticed

At Brand New Copy, we write newsworthy press releases that catch the eye of journalists, publishers, and media outlets. We’ll put your best foot forward.

Press Release Writing Service UK


Both the digital and print media are always looking for a good news story. Your press release has to be more than just fact, it needs to tell a story and be newsworthy. The key to writing a successful release is to put yourself in your audience’s shoes – what do they want to read? If you can tie your press release to a current trend or event, then all the better – your audience needs something to grab on to. Find a great hook and you’re already half way there.

Michael Ricketts Photo

What Our Clients Have Said...

‘Wow!! Sent out the press release to a few people/events. So far a book store in the area is ordering her books so they can sell them (very popular book store). A teen literature festival in Texas is requesting her books and might have her as a featured author, and in Chicago, the Chiteen Literary Festival (this is the 1st year) wants to do a sit down interview with her. We feel so blessed. Had to share that with you. Thanks a lot…job well done! I will be using you again.’

Michael Ricketts, President, Climbing Clouds Publishing

How Our Press Release Writing Service Can Help



As your freelance press release writer, we’re able to write press releases that gets plenty of publicity for your business and drives traffic to your website. You want your release to be understood by anyone who reads it so we’re careful not to overload your copy with too much jargon. Hire us as your press release writer and your copy will benefit from:


  • Intriguing headlines
  • Persuasive content
  • Correct grammar and spelling
  • Carefully chosen keywords


Which in turn, will help:


  • Get your brand noticed
  • Target your audience
  • Establish your business as a market leader

Our press release copwriting services have been used by a range of clients, Police watches, TRAD scaffolding, Elysian Beauty, Climbing Clouds Publishing and many creative agencies.  

14 Press Releases and a Corporate Brochure for TRAD Scaffolding

We were asked by marketing consultancy ACW, to write a series of press releases for TRAD Scaffolding with the aim of positioning them as an authority in their industry. The press releases covered a range of subject matter, including the opening of new offices, events, training and product launches.

100+ Product Descriptions, 10 Press Releases & Brand Storytelling for Police Watches

We’ve been working with the International Luxury Group, (licensees of the Police brand) since 2013. In this time, we’ve written over 100 product descriptions and brand stories for their watch and jewellery collections. Originally, our product descriptions were aimed at a target audience of young men aged between 15-21.

3 Press Releases, Website Copy and a Printed Brochure for the St Andrews Prize for the Environment

We were asked by creative agency Mearns & Gill to write a series of press releases to announce the winner of the St Andrews Prize in 2016. At the time of writing, the winner was unknown, so we had to write 3 different versions of the release.

A Press Release Announcing the Official Launch of Pundit Sports App

Pundit sports is an app that enables sports fans to commentate live on their favourite games. We were asked by Pundit to write their official press release, announcing the launch of their software. After carrying out initial research into their target market and establishing the tone of voice, we delivered the press release to the client’s high praise.

How We Work


Is the launch of your new company or new management structure really that interesting to Joe Public? Probably not. So you need to drive home the importance of why it’s unique. At Brand New Copy, we pay attention to the uniqueness of your news and explain what makes it different.


Before we take on any new press release writing project, we like to get to know the client first. We’ll arrange an initial meeting (by telephone, email, Skype, or face-to-face) to learn more about your business and what you hope to achieve from working with us.

How Much Does a UK Press Release Writing Service Cost?


We believe in being as up-front as possible when it comes to pricing. Our day rate is £400 and we provide a price per release, so you’ll know exactly how much the work will cost up front. Some of the factors that we consider when pricing for press release copywriting services include:


  • How long the press release will be
  • How much research is involved
  • Whether you need us to conduct interviews for quotes
  • How many revisions are needed
  • The project deadline


To provide some context, a typical 500-word press release would cost from £300. Typically, we offer three rounds of revisions per release. However, we always aim to please and are usually happy to make additional tweaks at no extra cost until you’re happy with the copy. The price would include all ongoing correspondence with the client, editing, proofreading and amendments.


Drop Us a Line…


We write clear, digestible press releases with killer headlines, enticing sub-headings and persuasive paragraphs that will grab the attention of media outlets. To hire us as your freelance press release writer, simply email us at If you’re looking for a press release copywriter that will take an invested interest in the growth of your business, then please get in touch.