Jamie Thomson: B2B Technology Copywriter. Taking the Time to Understand Your Tech Products, Services and Target Audiences.

‘Good B2B technology copywriting needs to understand the target audience and what their understanding of the tech might be. In business-to-business communications, I think you can get away with using a few more technical terms, as sometimes using technical information can actually help gain the reader’s trust a little bit. It’s also about making it digestible, in a way that the audience understands.’

Jamie Thomson, Brand New Copy

‘Jamie has been helping us from the start on a very, still, niche, technological topic. He has been able to pick up the lingo and ropes of the industry amazingly fast and from there on our relationship kept progressing. We started from plain SEO blog posts with full specs and directions and now have Jamie managing the whole blog’s planning and topic discovery, doing his own research in a demanding and very competitive industry. If you have a demanding SEO copywriting job, Jamie is your man!’

Thanasis Polychronakis, Founder, Netscan

‘I’d highly recommend Jamie to anyone looking to hire a technology copywriter. Jamie helped us curate our guide How to Start a Tutoring Business for educational SAAS platform. His creativity and attention to detail is second to none. He knows how to engage readers and deliver messages in a clear, entertaining way.’

Woody Webster, Co-Founder of TimeCruncher

‘Jamie helped me with the tech copywriting for my first white paper. The final product was excellent and delivered at a reasonable price right on time. More importantly the whole process of doing business was easy and professional. Jamie produced good drafts, responded to queries and adapted to feedback throughout. Great experience and hopefully the start of a long working relationship.’

Kenny Fraser, Director, Sunstone Communication

I delivered strategic messaging and website copy for ISI, aligning product and sector narratives across a complex portfolio. Translated data-heavy platforms into clear, commercially relevant language, creating a consistent foundation that supports decision-making, sales conversations, and long-term positioning.

ResourceiT, a technology marketing agency, engaged me to write a variety of content for Lenovo. The work included crafting product emails, flyers, and partner messaging aimed at promoting new Lenovo offerings and strengthening engagement with the company’s channel partners.

Working via Design House, I conducted interviews with VEV’s subject matter experts and developed a range of content from their insights, including thought leadership articles, guides, and ebooks, to support the company’s marketing and lead generation.

I was commissioned to rewrite the Optimus website to support a clearer commercial proposition, strengthen positioning across key audiences, and create a consistent message across all role-specific pages.

I supported babelforce with long-form thought leadership and strategic content, focused on repositioning customer service automation as a business-critical capability rather than a technical add-on.

I redeveloped the website copy for Puritas, writing SEO-driven content to improve visibility and engagement. Alongside this, I refined the company’s messaging to help present its software solutions more clearly to its target audience.

I developed a series of thought leadership articles for EQUANS, highlighting the company’s expertise across its core sectors and contributing to its wider marketing efforts.

I created a messaging guide and wrote website content for phaseshift.ai, helping the business define its value proposition clearly and attract inbound opportunities.

I produced product landing pages, thought leadership articles, and LinkedIn ad copy for Claranet, supporting the promotion of its IT services through a mix of digital marketing channels.

I wrote a series of thought leadership articles for SoftwareOne, supporting the company’s content marketing programme and helping it engage audiences across its core technology sectors.

I created landing page product copy for CPS, crafting clear and commercially-focused messaging designed to boost engagement and support conversion goals.

I wrote a white paper for The Data Lab that highlighted Scotland’s strengths and innovation in the fields of data and AI.

Design House asked me to write a set of customer case studies for Riverbed, showcasing how organisations are using the Alluvio Aternity product to deliver real-world results and measurable business benefits.

I provide ongoing support to Oxford Languages, turning anonymised client stories into clear, commercially-oriented case studies that help underpin their marketing, sales, and partnership communications.

Commissioned by Design House, I developed a tone of voice guide, marketing brochure, and messaging alignment for Xceptor’s automation products, helping unify their communications across materials.

I was contacted by the Unveristy of Glasgow to write two white papers on two new technologies that the University had developed. As the technologies in question weren’t commercially available in other forms, I had to read a number of academic journals and research papers to familarise myself with the products.

IHS Markit asked me to write seven video scripts, explaining data science to their B2B audience. Each video was used to promote their data science tools, explaining their benefits and features. The client was very happy with the final scripts, which are now being used as part of IHS Markit’s marketing.

As a copywriter for the energy sector, triPica, asked me to provide regular thought leadership articles for their growing content hub. The articles had to reflect the company’s unique positioning in the wider energy industry and provide detailed insights for a target audience of energy companies.

CWJobs’ approached me because of my previous recruitment copywriting work. I was asked to help strengthen the CWJobs brand by writing authoritative, engaging thought leadership articles. The content had to reflect the company’s professional tone and provide detailed insights into the individual topics.

Nasuni had the need for a white paper writer who could write about cyber security and the importance of protecting data in the oil and gas sector. The paper would provide a blueprint for oil and gas companies to store their data securely in the cloud.

I was asked by IMX to write regular articles for their website with a focus on autonomous driving, smart mobility and driving technology. Given that the company operates in a fast-moving industry, I’m required to keep up-to-date with the latest transportation innovations. 

Alongside several other content providers, I was invited to tender to become BairesDev’s copywriting partner. My proposal was successful and I was invited to collaborate with the company on their content marketing strategy. They required high volume content in the form of thought leadership articles to be published on various tech websites.

I was asked by BCD Digital Ventures to write an asset listing for a technology product. The brief required a copywriter who could take technical information and make it understandable to potential investors.

I was asked by HostChain to write the website copy for their new brand. The copy was to be used as the basis for the website’s design. The company required upbeat, consistent, and informative copywriting that included tone of voice guidelines. Keyword research had to be carried out for each page and on-page SEO applied to all 15 pages.

London creative agency, Designhouse, asked me to write a video script for Lexis Nexis about rising financial crime in the Nordics. The video had to be concise, while providing an overview of the issue and promoting the client’s services.

Explaining the value of language data licensing isn’t always straightforward. The advantages (such as smoother user interactions, better performance, and broader linguistic support) tend to be built into the product itself, making them less visible at a glance.

When technology companies look to bring in more clients, the go-to move is often to drive additional traffic or ramp up advertising. From what I’ve seen, though, growth isn’t always tied to broader reach. It can come from refining the message to connect more directly with the people who are already paying attention.