Jamie Thomson: B2B Technology Copywriter. Taking the Time to Understand Your Tech Products, Services and Target Audiences.
The B2B technology industry is constantly evolving with new products launching all the time. To stay ahead of the game and to differentiate your brand, you need an experienced B2B technology copywriter that can draw out the benefits and unique selling points of your offerings.
What Makes a Good B2B Technology Copywriter?
‘Good B2B technology copywriting needs to understand the target audience and what their understanding of the tech might be. In business-to-business communications, I think you can get away with using a few more technical terms, as sometimes using technical information can actually help gain the reader’s trust a little bit. It’s also about making it digestible, in a way that the audience understands.’
Jamie Thomson, Brand New Copy
B2B Technology Copywriting
I understand that B2B audiences are looking for efficiency and expertise. That’s why I take the time to understand your tech and present it in a way that demonstrates how it will provide a return on your customer’s investment. I’m well-versed in writing about emerging technologies, particularly in relation to business operations, marketing and education. I’ve written for a range of clients including software developers, SAAS companies and many more in between.
What Our B2B Technology Clients Have Said About Our Work...
‘Jamie has been helping us from the start on a very, still, niche, technological topic. He has been able to pick up the lingo and ropes of the industry amazingly fast and from there on our relationship kept progressing. We started from plain SEO blog posts with full specs and directions and now have Jamie managing the whole blog’s planning and topic discovery, doing his own research in a demanding and very competitive industry. If you have a demanding SEO copywriting job, Jamie is your man!’
Thanasis Polychronakis, Founder, Netscan
‘I’d highly recommend Jamie to anyone looking to hire a technology copywriter. Jamie helped us curate our guide How to Start a Tutoring Business for educational SAAS platform. His creativity and attention to detail is second to none. He knows how to engage readers and deliver messages in a clear, entertaining way.’
Woody Webster, Co-Founder of TimeCruncher
‘Jamie helped me with the tech copywriting for my first white paper. The final product was excellent and delivered at a reasonable price right on time. More importantly the whole process of doing business was easy and professional. Jamie produced good drafts, responded to queries and adapted to feedback throughout. Great experience and hopefully the start of a long working relationship.’
Kenny Fraser, Director, Sunstone Communication
‘Jamie is true professional and it was pleasure working with him. He seriously gets into topic investigation and we ended up with only minor corrections, I have to admit, Jamie unlike other copywriters we tried, always stayed on schedule which was very important for us to get contact on time. I would use Jamie services again and highly recommend him.’
Ksenia Levenkova, HostChain
How a B2B Technology Copywriter Can Help Your Business
As your B2B technology copywriter, I’ll produce well-written, well-researched copy that draws out the benefits of your products and services and enables your audience to make informed decisions. My copywriting can help you generate leads by providing informative copy that also considers user experience. By investing the time to understand your customer journey, I can create content that addresses the various stages of the buying cycle. Here are some of the B2B technology copywriting services I offer:
2 Technical White Papers for the University of Glasgow
I was contacted by the Unveristy of Glasgow to write two white papers on two new technologies that the University had developed. As the technologies in question weren’t commercially available in other forms, I had to read a number of academic journals and research papers to familarise myself with the products.
A Series of Data Science Video Scripts for IHS Markit
IHS Markit asked me to write seven video scripts, explaining data science to their B2B audience. Each video was used to promote their data science tools, explaining their benefits and features. The client was very happy with the final scripts, which are now being used as part of IHS Markit’s marketing.
Thought Leadership Articles for Technology Job Site CWJobs
CWJobs’ approached me because of my previous recruitment copywriting work. I was asked to help strengthen the CWJobs brand by writing authoritative, engaging thought leadership articles. The content had to reflect the company’s professional tone and provide detailed insights into the individual topics.
Thought Leadership Articles for Intelligent Mobility Xperience
I was asked by IMX to write regular articles for their website with a focus on autonomous driving, smart mobility and driving technology. Given that the company operates in a fast-moving industry, I’m required to keep up-to-date with the latest transportation innovations.
Thought Leadership Articles for Software Development Company BairesDev
Alongside several other content providers, I was invited to tender to become BairesDev’s copywriting partner. My proposal was successful and I was invited to collaborate with the company on their content marketing strategy. They required high volume content in the form of thought leadership articles to be published on various tech websites.
Asset Listing for BCG Digital Ventures
I was asked by BCD Digital Ventures to write an asset listing for a technology product. The brief required a copywriter who could take technical information and make it understandable to potential investors.
Thought Leadership Articles for FinTech Company WiseTime
WiseTime is a software development company who required thought leadership articles to grow their presence in the timekeeping software marketplace. I wrote a series of articles on emerging technologies, billing optimisation and cyber security.
Technology Whitepaper for Sunstone Communication
I was asked by Sunstone Communications to write a white paper entitled ‘How Technology is killing the CIO’ to help increase the number of subscribers to their website. Approaching the project in stages, I helped plan the whitepaper and then wrote the copy chapter-by-chapter in order to make sure that the content was relevant to Sunstone’s audience of start-ups.
15 Optimized Web Pages and TOV Guidelines for Web Hosting Company HostChain
I was asked by HostChain to write the website copy for their new brand. The copy was to be used as the basis for the website’s design. The company required upbeat, consistent, and informative copywriting that included tone of voice guidelines. Keyword research had to be carried out for each page and on-page SEO applied to all 15 pages.
A Content Marketing Strategy and Content Creation for Tech Software Company Netscan
I was asked by Netscan to help them develop and execute a content marketing strategy for their new website. Web Real-Time Communications is still a relatively new open-source platform and Netscan needed a writer who understood the communications industry and was willing to carry out research.
A Press Release Announcing the Official Launch of Pundit Sports App
Pundit sports is an app that enables sports fans to commentate live on their favourite games. I was asked by Pundit to write their official press release, announcing the launch of their software. After carrying out initial research into their target market and establishing the tone of voice, I delivered the press release to the client’s high praise.
How I Work
Every piece of copywriting work I do for my clients in the technology industry is properly researched, factually accurate and sourced accordingly. I guarantee that your final copy will be original and unique. To get things started, I always ask a series of questions to gather all the information I need to begin working on your project. I’ll then give you a quote for the work and once everything is agreed, I’ll get started. After your first draft, I offer amendments until you’re happy with the final results.
How Much Does a B2B Technology Copywriter Cost?
I believe in being as up-front as possible when it comes to pricing. My day rate is £450 and I provide a price per project, so you’ll know exactly how much the work will cost up front. Some of the factors that I consider when pricing for education copywriting include:
- How much content is required for the project
- The number of words required
- How much research is involved
- Whether tone of voice guidelines are required
- Whether on-page SEO should be considered
- How many revisions are needed
- The project deadline
To provide some context, here’s an overview of what I charge for different types of B2B technology copywriting:
Basic website copywriting package – 5 pages, e.g. Home page, About page, Service pages x3, including briefing session, research, ongoing correspondence, 3 rounds of revisions.
Short B2B technology whitepaper – Around 2,000 words including all research, gathering statistics, case studies, conducting interviews, revising and editing, 3 rounds of revisions.
4-page B2B technology brochure – Around 1,000 words including briefing session, all research, ongoing correspondence, 2 rounds of revisions.
Thought leadership articles – An 800-1,000-word blog post, well-researched, appropriately cited sources, 2 rounds of revisions.
Prices include all ongoing correspondence with the client, editing, proofreading and amendments.