15 Optimized Website Pages and Tone of Voice Guidelines for Cloud Hosting Provider HostChain
HostChain provides cloud hosting for small and medium-sized businesses in any industry.
I was asked by HostChain to write the website copy for their new brand. The copy was to be used as the basis for the website’s design. The company required upbeat, consistent, and informative copywriting that included tone of voice guidelines. Keyword research had to be carried out for each page and on-page SEO applied to all 15 pages.
As part of the client’s tone of voice guidelines, I researched their target market, competitors and carried out keyword research. This document formed the basis of the website copy.
In total, I wrote 15 pages for HostChain, each one with primary and secondary targetted keywords. As a result of my our web copy, HostChain worked with a design company to create the brand’s visuals. The client was very please with the work I did for them.