Copywriting for Recruiters: We Specialise in Writing for Recruitment Agencies, Jobs Boards and Other Careers-Related Companies.

In the fast-paced jobs market, you need a recruitment copywriter that understands how to make job adverts convert into applicants. Whether you’re an established agency, or a startup that needs to improve your written communications, we write professional copy that engages and persuades your target markets.

Recruitment Copywriting



Whatever your company’s niche, copywriting is now seen as a top priority for businesses in the recruitment sector. Our experience of writing for various job markets makes us a good choice of recruitment copywriter for your company. The recruitment industry is constantly evolving, so you need a writer who can keep on top of the latest trends and developments in your specific sector.

What Our Clients Have Said...

‘Jamie Thomson is able to deliver both quality and quantity. When it came to populating a national careers site with 700+ career profiles offering genuine guidance to young people, he was a lifesaver. He’s a freelancer in a cape. will be sure to shine the bat signal in his direction in future.’

Magda Knight, Online Editor at Plotr


‘I’ve been working with Jamie for about 9mths now, as a content and found him to be an excellent addition to our team. He researches topics well and is up to date with the latest SEO requirements. Since bringing him on board we have since traffic increase by 1000% and a lot of this is down to his ability to write relevant content that ranks well. Apart from this he is friendly and a pleasure to work with.’

Mitesh Bhimjiyani, CEO, Success at School

How Our Recruitment Copywriting Services Can Help



As your recruitment copywriter, we can produce properly researched, appropriately referenced and well-written copy for any job market. Here are some of the recruitment copywriting services we offer:


Our Recruitment copywriting can be seen on Virgin’s website, the careers blog of Kansas-based Burns and McDonnell, Plotr Careers, Success at School, BairesDev, CWJobs and RetailChoice

40 Career Profiles Written for Careers Website Plotr

After tendering to write for Plotr, our proposal was accepted. We were then asked by the website editor to create a series of career profiles to help young people in the UK make informed choices about their future career paths. Working from a copy deck, we wrote 40 detailed career profiles, which contributed to the 700+ profiles now on the Plotr website.

Thought Leadership Articles for Technology Job Site CWJobs

CWJobs’ approached us because of our previous recruitment copywriting work. We were asked to help strenghten the CWJobs brand by writing authoritative, engaging thought leadership articles. The content had to reflect the company’s professional tone and provide detailed insights into the individual topics.

A 1005% Increase in Website Traffic in 9 Months for Success at School...

In May 2015, we embarked on a year-long content marketing campaign with Mitesh Bhimjiyani, founder of the student careers website Success at School. Within 9 months, we increased his website traffic from 7,029 sessions per month to 77,698 by using our SEO content framework and a carefully planned content strategy.

Thought Leadership Articles for Virgin's Entrepreneur Channel

We wrote a series of articles for Virgin’s entrepreneurial channel, covering a range of topics, including workplace discrimination, flexible working and remote working.

White Paper Copywriting for Jobs Board RetailChoice

Based on our copywriting work with CWJobs, RetailChoice asked us to write a white paper as part of their upcoming Christmas marketing campaign. We were asked to compile their survey findings into a 2,000 word whitepaper that would engage the retail industry by providing insights into consumer shopping trends over the festive period.

Thought Leadership Articles for Software Development Company BairesDev

Alongside several other content providers, we were invited to tender to become BairesDev’s copywriting partner. Our proposal was successful and we were invited to collaborate with the company on their content marketing strategy. They required high volume content in the form of thought leadership articles to be published on various tech websites.

How We Work


Every piece of work we do for our clients in the recruitment industry is well-researched and we guarantee that your final copy is original and unique. To begin with, we’ll ask you a series of questions to help us form the brief and gather all the information we need to start your project. Once you’re happy with the quote, we’ll begin work. After your first draft, we offer amendments until you’re happy with the final results.

How Much Does Copywriting for Recruiters Cost?


We believe in being as up-front as possible when it comes to pricing. Our day rate is £400 and we provide a price per project, so you’ll know exactly how much the work will cost up front. Some of the factors that we consider when pricing for recruitment copywriting include:


  • How much content is required for the project
  • The number of words required
  • How much research is involved
  • Whether tone of voice guidelines are required
  • Whether on-page SEO should be considered
  • How many revisions are needed
  • The project deadline


To provide some context, here’s an overview of what we charge for different types of copywriting for recruiters:


Basic website copywriting package – 5 pages, e.g. Home page, About page, Service pages x3, including briefing session, research, ongoing correspondence, 3 rounds of revisions.


Cost: £2,000.


Short jobs market whitepaper – Around 2,000 words including all research, gathering statistics, case studies, conducting interviews, revising and editing, 3 rounds of revisions.


Cost: £1,600.


Thought leadership articles – An 800-1,000-word blog post, well-researched, appropriately cited sources, 2 rounds of revisions.


Cost: £300.


Press release – Around 500 words, including initial briefing, ongoing correspondence, 2 rounds of revisions.


Cost: £300


Our prices include all ongoing correspondence with the client, editing, proofreading and amendments.

Drop Us a Line


If you’re looking for a recruitment copywriter, do get in touch, we can help grow your brand.