Copywriting for Recruiters: I Specialise in Writing for Recruitment Agencies, Jobs Boards and Other Careers-Related Companies.
In the fast-paced jobs market, you need a recruitment copywriter that understands how to make job adverts convert into applicants. Whether you’re an established agency, or a startup that needs to improve your written communications, I write professional copy that engages and persuades your target markets.
Whatever your company’s niche, copywriting is now seen as a top priority for businesses in the recruitment sector. My experience of writing for various job markets makes us a good choice of recruitment copywriter for your company. The recruitment industry is constantly evolving, so you need a writer who can keep on top of the latest trends and developments in your specific sector.
''A Freelancer in a Cape''
‘Jamie Thomson is able to deliver both quality and quantity. When it came to populating a national careers site with 700+ career profiles offering genuine guidance to young people, he was a lifesaver. He’s a freelancer in a cape. Plotr.co.uk will be sure to shine the bat signal in his direction in future.’
Magda Knight, Online Editor at Plotr
''Increased Our Traffic by 400%''
‘I’ve been working with Jamie for about 9mths now, as a content and found him to be an excellent addition to our team. He researches topics well and is up to date with the latest SEO requirements. Since bringing him on board we have since traffic increase by 1000% and a lot of this is down to his ability to write relevant content that ranks well. Apart from this he is friendly and a pleasure to work with.’
Mitesh Bhimjiyani, CEO, Success at School
''Excellent Content Writing''
‘As a brand, we’ve been working with Jamie for a long time and he has produced excellent content pieces for our b2b advice site. He has a good understanding of the technology and recruitment industries and has always delivered within the agreed deadlines. We’ve had great experience and I would recommend Jamie for any content project.’
Antiopi Kyriakakou, Marketing Executive, Total Jobs Group
How My Recruitment Copywriting Services Can Help
As your recruitment copywriter, I can produce properly researched, appropriately referenced and well-written copy for any job market. Here are some of the recruitment copywriting services I offer:
Energy Report Writing for CareerBuilder and Brunel
CareerBuilder had an urgent requirement for a copywriter to assit with their 2022 Energy Outlook Report in collaboration with global recruitment company Brunel. After sending samples of my previous recruitment copywriting work, the Head of Marketing at CareerBuilder provided me with a full brief for the project.
40 Career Profiles Written for Careers Website Plotr
After tendering to write for Plotr, my proposal was accepted. I was then asked by the website editor to create a series of career profiles to help young people in the UK make informed choices about their future career paths. Working from a copy deck, I wrote 40 detailed career profiles, which contributed to the 700+ profiles now on the Plotr website.
Thought Leadership Articles for Technology Job Site CWJobs
CWJobs’ approached me because of my previous recruitment copywriting work. I was asked to help strenghten the CWJobs brand by writing authoritative, engaging thought leadership articles. The content had to reflect the company’s professional tone and provide detailed insights into the individual topics.
Thought Leadership Articles for Graduate Recruitment Platform, Milkround
Having worked with Total Jobs Group for a number of years, I was asked to write for another of their platforms, Milkround. I provide thought leadership articles and recruitments guides for the website, aimed at helping employers attract graduate talent.
SEO-focused Articles for Global Recruitment Company, Brunel
I write regular articles for Brunel’s recruitment blog, covering the global energy industry. My content forms part of a larger SEO campaign for the company and our articles perform well in organic search.
A 1005% Increase in Website Traffic in 9 Months for Success at School...
In May 2015, Iembarked on a year-long content marketing campaign with Mitesh Bhimjiyani, founder of the student careers website Success at School. Within 9 months, I helped increase his website traffic from 7,029 sessions per month to 77,698 by using my SEO content framework and a carefully planned content strategy.
Thought Leadership Articles for Virgin's Entrepreneur Channel
I wrote a series of articles for Virgin’s entrepreneurial channel, covering a range of topics, including workplace discrimination, flexible working and remote working.
White Paper Copywriting for Jobs Board RetailChoice
Based on my copywriting work with CWJobs, RetailChoice asked me to write a white paper as part of their upcoming Christmas marketing campaign. I was asked to compile their survey findings into a 2,000-word white paper that would engage the retail industry by providing insights into consumer shopping trends over the festive period.
Thought Leadership Articles for Software Development Company BairesDev
Alongside several other content providers, I was invited to tender to become BairesDev’s copywriting partner. My proposal was successful and I was invited to collaborate with the company on their content marketing strategy. They required high volume content in the form of thought leadership articles to be published on various tech websites.
Website Copy and Messaging for Baillie Gifford
HR communications consultancy, Conversio Consulting asked me to work on a messaging project for the Early Careers section of Baillie Gifford’s website. The copy had to highlight the career opportunities available to young people across the company.
SEO-Focused Thought Leadership Articles for Oil and Gas Job Search
Oil and Gas Job Search required a series of authoritative articles on various roles within the oil and gas sector. Each article had to be well-researched with up-to-date statistics, and include all on-page SEO best practices.
SEO-Focused Thought Leadership Articles for Energy Job Search
As a global energy jobs board, Energy Job Search required authoritative articles on various topics relating to the global energy sector. Each article had to be well-researched and include a recruitment angle.
Case Studies for Caterer.com’s Hospitality Hiring Insider Report
Having worked on several projects for Totaljobs Group, I asked to structure and edit a series of case studies for Caterer.com’s latest hiring report. The case studies had to be engaging, to-the-point, and highlight the most interesting perspectives.
How I Work
Every piece of work I do for my clients in the recruitment industry is well-researched and I guarantee that your final copy is original and unique. To begin with, I’ll ask you a series of questions to help me form the brief and gather all the information I need to start your project. Once you’re happy with the quote, I’ll get started on the project. After your first draft, I offer amendments until you’re happy with the final results.
How Much Does Copywriting for Recruiters Cost?
I believe in being as up-front as possible when it comes to pricing. My day rate is £500 and I provide a price per project, so you’ll know exactly how much the work will cost up front. Some of the factors that I consider when pricing for recruitment copywriting include:
- How much content is required for the project
- The number of words required
- How much research is involved
- Whether tone of voice guidelines are required
- Whether on-page SEO should be considered
- How many revisions are needed
- The project deadline
To provide some context, here’s an overview of what I charge for different types of copywriting for recruiters:
Basic website copywriting package – 5 pages, e.g. Home page, About page, Service pages x3, including briefing session, research, ongoing correspondence, 3 rounds of revisions.
Industry white paper – Around 3,000 words including all research, gathering statistics, case studies, conducting interviews, revising and editing, 3 rounds of revisions.
Thought leadership articles – A 1,000-word blog post, well-researched, appropriately cited sources, 2 rounds of revisions.
Press release – Around 500 words, including initial briefing, ongoing correspondence, 2 rounds of revisions.
Our prices include all ongoing correspondence with the client, editing, proofreading and amendments.