Brochure Copywriting: For Digital and Print. I'll Showcase Your Products and Services in Their Best Light

I was asked by the University of Aberdeen to write and proofread the online prospectus copy for their Life Sciences and Medicine and Arts department. Some of the website copy was then used as the basis for 6 printed booklets for taught postgraduate courses.

I was asked by marketing consultancy ACW, to write a series of press releases for TRAD Scaffolding with the aim of positioning them as an authority in their industry. The press releases covered a range of subject matter, including the opening of new offices, events, training and product launches.

I was asked by creative agency Mearns & Gill to write an advertorial for Malcolm Allan Housebuilders to be published in the Press and Journal, alongside a native advertising feature for a local magazine. The brief was to promote a new housing development in an affluent area of the North East.

I as asked by creative agency Mearns & Gill to write a series of press releases to announce the winner of the St Andrews Prize in 2016. At the time of writing, the winner was unknown, so we had to write 3 different versions of the release. The copy included a summary of all the finalists’ achievements and contributions to the environment.

Working closely with a team of web designers and developers, I was asked by Maison d’Opulence to create the story behind their brand following the launch of their business. In addition to creating their brand story, I was asked to produce copy for a print and online brochure to be used to attract new clients.

Creative marketing agency Mearns & Gill asked me to help write the copy for some print adverts for their client Jamieson & Carry. These adverts were to appear in the Grampian Wedding Directory and Aberdeen’s Press and Journal.

As a UK freelance copywriter that specialises in writing for the energy sector, I was asked by Omexom to write the copy for the launch of their new website. They needed a tone of voice that reflected their position as a leading electricity provider to local authorities in hard to reach areas of the world.

Energy trading company DXT Commodities required a corporate brochure for its European services. After analysing the company’s competitors, I helped position DXT in the marketplace through our tone of voice guidelines. We used these guidelines to form the basis of their 10-page brochure.

I was asked by Subtec Pro to write the copy for their new website and to write a brochure, outlining their services. Given the complex nature of what the company does, the copy had to be clear and conscise, using consistent messaging throughout.

I was asked by Oxera Consulting to assist in writing a thought leadership article about energy regulation in Europe. The article was to be used as a whitepaper on Oxera’s website and an edited version was to be published in Utility Week magazine. I was required to conduct research, structure, edit, and proofread the white paper.

Acorn Business Finance asked me to write the copy for their new corporate brochure. They wanted to draw out the benefits of using their services and demonstrate their unique selling points.

Gardarica Ltd. asked me to write the brochure for their new bicycle eco shelters. After identifying the unique selling points of the product and the pain points of the target audience, I crafted a brochure that the clients was delighted with.

I was asked by London brand and design agency, Designhouse, to write EMCOR UK’s Social Value Report, and to create a Tone of Voice document. The client provided source material, which had to be organised into a logical structure and re-written to demonstrate how the company was meeting its sustainability goals.