Copywriting For Luxury Brands

From the Brand New Copy studio, I write website copy, press releases, sales and landing pages that convert your website visitors into paying customers. I write brand stories and other forms of website content that can help grow your luxury brand and strategically position your company and its offerings in the industry. Having worked with several luxury brands, including Police watches, the International Luxury Group, Maison D’Opulence and Jamieson & Carry jewellers, I know how to sell luxury goods through persuasive writing.

As your luxury goods copywriter, I can produce smart, inspired and well-researched copy that persuades people to take action. When people opt for luxury, they expect to be taken on a journey. They don’t necessarily want to be sold the features, or even the benefits for that matter. What the want is an experience. They want to buy a piece of a lifestyle.

I will help position your products in a way that appeals to your target audience’s personality, values and ambitions. Some of my luxury brand copywriting services include:

• Press releases
• Print and digital brochures
• Product descriptions
• Website copy
• Brand storytelling
• White paper copywriting

I like to get under the skin of your business and your products. The first thing I do after our initial meeting (by telephone, email, Skype, or face-to-face) is agree a brief with the client. I look at what you want to achieve and suggest the most effective way of doing so.

As with any project, communication is key and I always ask my clients a series of questions to help me collect all the information I’ll need to begin work on your copy. I’ll then give you a quote for the project and when everything is agreed, I’ll get started. After I’ve sent over your first draft, I offer amendments until you’re satisfied with the final results.

Regardless of your particular product, whether it be watches, jewellery, holidays, spa resorts, or credit cards, we can apply our knowledge, experience and copywriting skills to help you drive your business forward. If you’re looking for a luxury brands copywriter who will take an invested interest in your growth, then please get in touch.

I believe in being as up-front as possible when it comes to pricing. My day rate is £500 and Iprovide a price per project, so you’ll know exactly how much the work will cost up front. Some of the factors that I consider when pricing for education copywriting include:

• How much content is required for the project
• The number of words required
• How much research is involved
• Whether tone of voice guidelines are required
• Whether on-page SEO should be considered
• How many revisions are needed
• The project deadline

To provide some context, here’s an overview of what I charge for different types of luxury brand copywriting:

Basic website copywriting package – 5 pages, e.g. Home page, About page, Service pages x3, including briefing session, research, ongoing correspondence, 3 rounds of revisions.

Cost: £2,500.

4-page product brochure – Around 1,000 words, including briefing session, all research, ongoing correspondence, 2 rounds of revisions.

Cost: £1,500.

Press release – Around 500 words, including initial briefing, ongoing correspondence, 2 rounds of revisions.

Cost: £500

Product descriptions – From 75-100 words as part of a larger project, initial brief, all research, 2 rounds of revisions per set of descriptions.

Cost: From £35

White paper – Around 3,000 words including all research, gathering statistics, case studies, conducting interviews, revising and editing, 3 rounds of revisions.

Cost: £3,000.

Prices include all ongoing correspondence with the client, editing, proofreading and amendments.

Drop Me a Line…

If you’re looking for a luxury brands copywriter, do get in touch. I can help grow your brand with excellent content and sales copy.