Copywriting For Luxury Brands

Following the global recession, the luxury goods industry is on the rise once again. As a luxury brands copywriter, we will help position your products in the increasingly competitive marketplace.

Luxury Brands Copywriting



At Brand New Copy, we write website copy, press releases, sales and landing pages that convert your website visitors into paying customers. We write brand stories and other forms of website content that can help grow your luxury brand and strategically position your company and its offerings in the industry. Having worked with several luxury brands, including Police watches, the International Luxury Group, Maison D’Opulence and Jamieson & Carry jewellers, we know how to sell luxury goods through persuasive writing.



What Our Clients Have Said...

‘I was looking for a luxury brands copywriter that would be able to create product descriptions and a company story for my new watch brand. I needed someone who could create not dull and boring pieces of content but descriptions that sell the product and are fun to read.  After seeing a few samples sent by Jamie, I decided that he would be the best person for the job and I never regretted it. The copy produced by Brand New Copy needed no tweaking or adjusting. It was exactly what I was looking for. I’m glad that we’ve met and we will definitely work on more projects for my brand in the future.’

Tomasz Mickiewicz, Marc Brüg watches

‘Thanks for the descriptions. I absolutely love them! They are laugh out loud, attention grabbing and much more. The headline in particular is amazing and really fits in perfectly with the tone of voice we’re aiming for. There’s nothing at all I’d change. Suffice to say I’m really pleased with everything so far :)’

Joanne Prangell, Founder, Elixi Beauty.

How Our Luxury Goods Copywriting Service Can Help



As your luxury goods copywriter, we can produce smart, inspired and well-researched copy that persuades people to take action. When people opt for luxury, they expect to be taken on a journey. They don’t necessarily want to be sold the features, or even the benefits for that matter. What the want is an experience. They want to buy a piece of a lifestyle.


We will help position your products in a way that appeals to your target audience’s personality, values and ambitions. Some of my luxury brand copywriting services include:


  • Press releases
  • Print and digital brochures
  • Product descriptions
  • Website copy
  • Brand storytelling

Our luxury goods copywriting can be seen on the websites of Bonadea, Marc Brüg, Nite Watches, Maison d’Opulence and Police Watches

48 Product Descriptions Written for Luxury Brand Bonadea

We were contacted by Bonadea to write the product descriptions for their newest collections. The brief was to highlight the design and functionality of each item, while providing an element of storytelling to create allure.

100+ Product Descriptions, 10 Press Releases & Brand Storytelling for Police Watches

We were asked to create a series of brand stories for the new Police watch and jewellery collection. The stories had to appeal to young men aged between 15-21 and have a distinctly urban, 80’s Americana feel.

13 Sales Emails, 1 Brand Story, 1 Brochure + Insert and a Print Sales Letter for Luxury Retailer Maison d'Opulence.

Working closely with a team of web designers and developers, we were asked by Maison d’Opulence to create the story behind their brand following the launch of their business.

A Promotional Video for the Royal Atlantis Residence, Dubai

We were asked by Travel Fresh Ltd to write a video script to promote a brand new luxury residence in Dubai on behalf of commercial property consultants, Knight Frank. The final video included testimonials from leading designers, architects and chefs, including Gordon Ramsay.

How We Work


We like to get under the skin of your business and your products. The first thing we do after our initial meeting (by telephone, email, Skype, or face-to-face) is agree a brief with the client. I look at what you want to achieve and suggest the most effective way of doing so.


As with any project, communication is key and we always ask our clients a series of questions to help us collect all the information we’ll need to begin work on your copy. we’ll then give you a quote for the project and when everything is agreed, we’ll get started. After we’ve sent over your first draft, we offer amendments until you’re satisfied with the final results.


Regardless of your particular product, whether it be watches, jewellery, holidays, spa resorts, or credit cards, we can apply our knowledge, experience and copywriting skills to help you drive your business forward. If you’re looking for a luxury brands copywriter who will take an invested interest in your growth, then please get in touch.

Drop Us a Line…


If you’re looking for a luxury brands copywriter, do get in touch, we can help grow your brand with excellent content and sales copy.