Copywriting For Luxury Brands

At Brand New Copy, I specialise in writing for luxury brands. I know how to sell luxury goods through persuasive writing and will help position your brand in the increasingly competitive marketplace.

What Makes Good Luxury Brand Copywriting?

‘I think luxury brand copywriting is about the experience almost more than it is about the product or service that’s being sold. When people are spending a lot of money on a particular product, they want to be taken on a journey and I think copywriting forms part of that journey as well. Quite often, you find that luxury brands write their copy in a high register and they use a lot of big words, but this actually has the opposite effect.’

Jamie Thomson, Brand New Copy


Luxury Brand Copywriting

From the Brand New Copy studio, I write website copy, press releases, sales and landing pages that convert your website visitors into paying customers. I write brand stories and other forms of website content that can help grow your luxury brand and strategically position your company and its offerings in the industry. Having worked with several luxury brands, including Police watches, the International Luxury Group, Maison D’Opulence and Jamieson & Carry jewellers, I know how to sell luxury goods through persuasive writing.



''Exactly What We Needed''

‘I was looking for a luxury brands copywriter that would be able to create product descriptions and a company story for my new watch brand. I needed someone who could create not dull and boring pieces of content but descriptions that sell the product and are fun to read.  After seeing a few samples sent by Jamie, I decided that he would be the best person for the job and I never regretted it. The copy produced by Brand New Copy needed no tweaking or adjusting. It was exactly what I was looking for. I’m glad that we’ve met and we will definitely work on more projects for my brand in the future.’

Tomasz Mickiewicz, Marc Brüg watches


''I Absolutely Love Them''

‘Thanks for the descriptions. I absolutely love them! They are laugh out loud, attention grabbing and much more. The headline in particular is amazing and really fits in perfectly with the tone of voice we’re aiming for. There’s nothing at all I’d change. Suffice to say I’m really pleased with everything so far :)’

Joanne Prangell, Founder, Elixi Beauty.

How My Luxury Brand Copywriting Service Can Help

As your luxury goods copywriter, I can produce smart, inspired and well-researched copy that persuades people to take action. When people opt for luxury, they expect to be taken on a journey. They don’t necessarily want to be sold the features, or even the benefits for that matter. What the want is an experience. They want to buy a piece of a lifestyle.


I will help position your products in a way that appeals to your target audience’s personality, values and ambitions. Some of my luxury brand copywriting services include:


My luxury goods copywriting can be seen on the websites of Bonadea, Marc Brüg, Nite Watches, Maison d’Opulence and Police Watches

80 Product Descriptions and an SEO Audit for Independent Jewellers Hamilton & Inches

Hamilton & Inches asked me to write product descriptions for 80 of their new engagement rings. The copy had to reflect their high-end positioning in the market and incorporate elements of persuasion.

100+ Product Descriptions, 10 Press Releases & Brand Storytelling for Police Watches

I was asked to create a series of brand stories for the new Police watch and jewellery collection. The stories had to appeal to young men aged between 15-21 and have a distinctly urban, 80’s Americana feel.

48 Product Descriptions Written for Luxury Brand Bonadea

I was contacted by Bonadea to write the product descriptions for their newest collections. The brief was to highlight the design and functionality of each item, while providing an element of storytelling to create allure.

13 Sales Emails, 1 Brand Story, 1 Brochure + Insert and a Print Sales Letter for Luxury Retailer Maison d'Opulence.

Working closely with a team of web designers and developers, I was asked by Maison d’Opulence to create the story behind their brand following the launch of their business.

A Promotional Video for the Royal Atlantis Residence, Dubai

I was asked by Travel Fresh Ltd to write a video script to promote a brand new luxury residence in Dubai on behalf of commercial property consultants, Knight Frank. The final video included testimonials from leading designers, architects and chefs, including Gordon Ramsay.

26 Product Descriptions and a Brand Story for Elixi Beauty

Joanne Prangell, the founder of Elixi Beauty asked me to help establish her new beauty brand. She required a brand story that communicated the company’s message in a clear, engaging way. She also required product description copywriting for her new range of makeup brushes and makeup palettes.

How I Work

I like to get under the skin of your business and your products. The first thing I do after our initial meeting (by telephone, email, Skype, or face-to-face) is agree a brief with the client. I look at what you want to achieve and suggest the most effective way of doing so.


As with any project, communication is key and I always ask my clients a series of questions to help me collect all the information I’ll need to begin work on your copy. I’ll then give you a quote for the project and when everything is agreed, I’ll get started. After I’ve sent over your first draft, I offer amendments until you’re satisfied with the final results.


Regardless of your particular product, whether it be watches, jewellery, holidays, spa resorts, or credit cards, we can apply our knowledge, experience and copywriting skills to help you drive your business forward. If you’re looking for a luxury brands copywriter who will take an invested interest in your growth, then please get in touch.

How Much Does Copywriting for Luxury Brands Cost?

I believe in being as up-front as possible when it comes to pricing. My day rate is £500 and Iprovide a price per project, so you’ll know exactly how much the work will cost up front. Some of the factors that I consider when pricing for education copywriting include:


  • How much content is required for the project
  • The number of words required
  • How much research is involved
  • Whether tone of voice guidelines are required
  • Whether on-page SEO should be considered
  • How many revisions are needed
  • The project deadline


To provide some context, here’s an overview of what I charge for different types of luxury brand copywriting:


Basic website copywriting package – 5 pages, e.g. Home page, About page, Service pages x3, including briefing session, research, ongoing correspondence, 3 rounds of revisions.


Cost: £2,500.


4-page product brochure – Around 1,000 words, including briefing session, all research, ongoing correspondence, 2 rounds of revisions.


Cost: £1,500.


Press release – Around 500 words, including initial briefing, ongoing correspondence, 2 rounds of revisions.


Cost: £500


Product descriptions – From 75-100 words as part of a larger project, initial brief, all research, 2 rounds of revisions per set of descriptions.


Cost: From £35


White paper – Around 3,000 words including all research, gathering statistics, case studies, conducting interviews, revising and editing, 3 rounds of revisions.


Cost: £3,000.


Prices include all ongoing correspondence with the client, editing, proofreading and amendments.


Drop Me a Line…


If you’re looking for a luxury brands copywriter, do get in touch. I can help grow your brand with excellent content and sales copy.