26 Product Descriptions and a Brand Story for Elixi Beauty
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Elixi Beauty is a professional-quality beauty brand that designs makeup brushes and palettes.
Joanne Prangell, the founder of Elixi Beauty asked me to help establish her new beauty brand. She required a brand story that communicated the company’s message in a clear, engaging way. She also required product description copywriting for her new range of makeup brushes and makeup palettes. The copy had to appeal to a target audience of young people who were actively engaged with Instagram.
What the Client Said
Joanne Prangell, Founder, Elixi Beauty
After conducting a competitor analysis, I agreed on a tone for the brand story and the descriptions. The first draft of the story was very well received and after a few minor adjustments, it was approved very quickly. We agreed a structure for the product descriptions and referenced the words and phrases that we associated with the brand. In total, I wrote 26 unique product descriptions that formed the core collection of the brand.