48 Product Descriptions Written for Luxury Brand Bonadea

Bonadea is an online luxury table and glassware boutique based in London.

I was contacted by Bonadea to write the product descriptions for their newest collections. The brief was to highlight the design and functionality of each item, while providing an element of storytelling to create allure.

After agreeing on a structure for each description and establishing the brand’s preferred language and tone of voice, I wrote 48 descriptions, which included individual products and designer profiles. The client was very happy with the final results.