10 Website Pages, Tone of Voice Guidelines and a Print Brochure for Energy Company Omexom

Omexom is an international energy company based in France that produces, transforms and transports electricity to local authorities, energy producers and grid operators.

The Brief

As a copywriting studio that specialises in writing for the energy sector, we were asked by Omexom to write the copy for the launch of their new website. They needed a tone of voice that reflected their position as a leading electricity provider to local authorities in hard to reach areas of the world. The copy had to be professional, engaging and get across the size of the company’s operations.

The Outcome

We created a detailed Tone of Voice guide for the company that outlined how its written communications should sound in relation to its new positioning in the marketplace. We used the guide as the basis for writing 10 pages of the company’s website, which we ensured were optimized using on-page SEO best practices. Once the website copy was approved, we used some of the text to form a short brochure to promote the company’s e-learning platform, Omexom Institute. The client was very pleased with the final copy and our words can be read on their website, here and in their brochure, here.