Blog Copywriting That Builds Your Brand and Engages Your Readers

At Brand New Copy, we specialise in writing thought leadership articles. We can plan, write and publish your blog posts for you. From content strategy to corporate journalism, we have the expertise to increase your authority online.


Blog Copywriting


Blogging allows you to connect with a community and exchange feedback, which in turn improves your business and practices. The community you build around your blog will determine its success in the long run. If you don’t have an engaged readership, you’re simply publishing to an audience that isn’t there.

What Our Clients Have Said...

‘I’d highly recommend Jamie to anyone looking to hire a copywriter. Jamie helped us curate our guide How to Start a Tutoring Business. His creativity and attention to detail is second to none. He knows how to engage readers and deliver messages in a clear, entertaining way.’

Woody Webster, Co-Founder of Bright Young Things and TutorCruncher

Richard Sutcliffe

Jamie has helped us with our content strategy no end. He’s able to combine creative writing with SEO-driven content. Jamie has helped massively with our blog, gathering all the content and managing the blog series. I highly recommend Jamie for any copywriting needs.

Richard Sutcliffe, Brand Manager, Passenger Clothing

How Our Blog Copywriting Service Can Help


Every business needs a blog and every blog needs a writer. we can be your blog writers. Blogging for business is an essential part of establishing and growing your company’s brand. Many business bloggers start out with good intentions but don’t realise how much commitment is involved in keeping it up to date with good quality posts. Put simply, a well-written blog will help you to:


  • Establish your business as an authority in your industry
  • Provide an essential link between you and your customers
  • Gain trust from your readers
  • Get your content shared
  • Get found in search engines
  • Give your business personality
  • Convert interactions into sales


Let us bring your blog back to life. We will produce consistently high quality posts on a regular basis to ensure your customers always have new content to read on your website. We can keep your customers engaged by setting the right tone for your blog and encouraging them to interact with your posts.

Our blog copywriting services have been used by a range of clients in the financial, technology, education, energy and recruitment industries.

2,700 Shares Within 48 hours With One Article for Virgin's Entrepreneur Channel

We were asked by Virgin Entrepreneur’s online editor to write a series of articles about the rise of flexible working in the UK, based on survey results that Virgin had gathered. Our post ’20 Years in Counting: Research Predicts Offices Will Soon No Longer Exist’ was one of the most popular articles in Virgin’s flexible working series.

A 1005% Increase in Traffic in 9 Months For Success at School

In May 2015, we embarked on a year-long SEO campaign with Mitesh Bhimjiyani, founder of the student careers website Success at School. Over the course of the year, we increased his website traffic from 7,029 sessions per month to 77,698 by using SEO copywriting best practices and a carefully planned content strategy.

A Content Marketing Strategy and Content Creation for Tech Software Company Netscan

We were asked by Netscan to help them develop and execute a content marketing strategy for their new website. Web Real-Time Communications is still a relatively new open-source platform and Netscan needed a writer who understood the communications industry and was willing to carry out research.

Content Strategy and Content Creation for Lifestyle Clothing Company Passenger

After confirming a contract with Passenger, we drew up a content marketing strategy to help launch the website’s new blog. We managed to secure interviews with some of the surfing industry’s biggest influencers, including photographers, surfboard shapers and the guys behind the UK’s first ever wave garden.

Thought Leadership Articles for Technology Job Site CWJobs

CWJobs’ approached us because of our previous recruitment copywriting work. We were asked to help strenghten the CWJobs brand by writing authoritative, engaging thought leadership articles. The content had to reflect the company’s professional tone and provide detailed insights into the individual topics.

Thought Leadership Articles for Software Development Company BairesDev

Alongside several other content providers, we were invited to tender to become BairesDev’s copywriting partner. Our proposal was successful and we were invited to collaborate with the company on their content marketing strategy. They required high volume content in the form of thought leadership articles to be published on various tech websites.

How We Work


As your freelance blog copywriter, we will write engaging content broken down into headings, sub-headings and paragraphs while using language that’s easy to understand. The way people read online is changing and we tend to scan information rather than commit our full attention to a page. Given this emerging trend, we make sure that your audience are directed towards the most important information on your website pages first using carefully selected keywords and persuasive language.


Before we take on any new blog copywriting project, we like to get to know the client first. We’ll arrange an initial meeting (by telephone, email, Skype, or face-to-face) to learn more about your business and what you hope to achieve from working with us.

How Much Does Blog Copywriting Cost?


Blog copywriting costs can vary quite significantly. There’s no shortage of writers offering $10 blog posts on content mills but how likely are they to develop your brand as a thought leader?


A professional blog copywriter will take the time to research topics, properly structure articles and back up points with statistics and case studies. Our posts can also include on-page SEO to maximise each article’s visibility in search engines.


We believe in being as up-front as possible when it comes to pricing. Our day rate is £400 and we provide a price per blog post, so you’ll know exactly how much the work will cost up front. Some of the factors that we consider when pricing for blog copywriting include:


  • How many blog posts need written
  • The number of words required per post
  • How much research is involved
  • Whether tone of voice guidelines are required
  • Whether on-page SEO should be considered
  • How many revisions are needed
  • The project deadline


To provide some context, we typically charge from £300 for a well-researched, well-cited, 800-1,000-word thought leadership blog post. Here are a few examples of posts we’ve written that would fall into this category:



We offer three rounds of revisions per article. However, we always aim to please and are usually happy to make additional tweaks at no extra cost until you’re happy with the copy. Our prices include all ongoing correspondence with the client, editing, proofreading and amendments.

Drop Us a Line…


To hire us as your freelance blog copywriter, simply email us at If you’re looking for a blog copywriter that will take an invested interest in the growth of your business, then please get in touch.