Property Copywriting That Moves Mountains (And Houses)

Today, approximately 80% of property searches start online. That means that if you’re trying to sell a property, whether domestic or commercial, you need to have an online presence. I’ve been writing for the property market for years. We’ve worked with a range of clients in all manner of industries relating to the development, maintenance and selling of property.

When it comes to selling property, it’s not just about the features. It’s about selling the location, the lifestyle and the benefits. Every property has its unique selling points and I make it my business to demonstrate these to your target audience. As a professional property copywriter, I will position your property in the marketplace to ensure that it appeals to the right people.

My property copywriting services include:

• Brochure copy
• Website copywriting
• Product descriptions
• Advertisements
• Property video scripts
• Content marketing
• White paper writing

As a freelance property copywriter, I work with a range of clients in the property market, including:

• Estate agents
• Commercial property developers
• Property management companies
• Construction groups
• Property solicitors
• Interior design companies
• Home staging companies

I have a solid understanding of the property buying cycle and I can help you come up with a content marketing strategy that will attract customers to your website. Local SEO plays an important role in ensuring that your property is visible in Google, that’s why you need a property copywriter who understands how search engines works. And as luck would have it, I also specialise in SEO Copywriting and content strategy.

Before I take on any new property copywriting project, I like to get to know the client first. I’ll arrange an initial meeting (by telephone, email, Skype, or face-to-face) to learn more about your business and what you hope to achieve from working with me.

Cost: £300.

My prices include all ongoing correspondence with the client, editing, proofreading and amendments.

I believe in being as up-front as possible when it comes to pricing. My day rate is £500 and I provide a price per project, so you’ll know exactly how much the work will cost up front. Some of the factors that I consider when pricing for education copywriting include:

• How much content is required for the project
• The number of words required
• How much research is involved
• Whether tone of voice guidelines are required
• Whether on-page SEO should be considered
• How many revisions are needed
• The project deadline

To provide some context, here’s an overview of what we charge for different types of property copywriting:

Basic website copywriting package – 5 pages, e.g. Home page, About page, Service pages x3, including briefing session, research, ongoing correspondence, 3 rounds of revisions.

Cost: £2,500.

4-page brochure – Around 1,000 words including briefing session, all research, ongoing correspondence, 2 rounds of revisions.

Cost: £1,500.

Thought leadership articles – A 1,000-word blog post, well-researched, appropriately cited sources, 2 rounds of revisions.

Cost: £450.

Our prices include all ongoing correspondence with the client, editing, proofreading and amendments.

White paper – Around 3,000 words including all research, gathering statistics, case studies, conducting interviews, revising and editing, 3 rounds of revisions.

Cost: £3,000.

If you’re looking for a property, or estate agency copywriter that will take an invested interest in selling your property, then please get in touch.