Property Copywriting That Moves Mountains (And Houses)

I provide copywriting for estate agencies, commercial property developers, and property management companies…to name a few

Property Copywriting

Today, approximately 80% of property searches start online. That means that if you’re trying to sell a property, whether domestic or commercial, you need to have an online presence. I’ve been writing for the property market for years. We’ve worked with a range of clients in all manner of industries relating to the development, maintenance and selling of property.


Photo of architect in Aberdeen

''A Pleasure to Work With''

‘It was a pleasure to work with Jamie. He delivered what we outlined in our brief perfectly and in a short timescale. We had to get our property more exposure quickly and he achieved this through well-written copy and SEO targeted keywords and phrases. Indeed, his headings enabled us to design the web site around the text and what we achieved in a short space of time is a testament to him as much as to the web developers.’
Jonathan Cheyne, Donside Properties
screenshot of Vercity website

80 website pages written for infrastructure and real estate leadership company, Vercity

Vercity (formerly HCP), was established in 1997 as a specialist healthcare PFI (Private Finance Initiative) and PPP (Public-Private Partnership) developer. This project was a collaboration between Brand New Copy and Edinburgh creative agency, Elastic.

A Promotional Video Script for the Royal Atlantis Residence, Dubai

I was asked by Travel Fresh Ltd to write a video script to promote a brand new luxury residence in Dubai on behalf of commercial property consultants, Knight Frank. The final video included testimonials from leading designers, architects and chefs, including Gordon Ramsay.

A Radio Script, Video Script and Campaign Taglines for Property Website ASPC

I was asked by creative marketing agency Mearns & Gill to assist with some copywriting projects for their client, ASPC. These projects included writing a radio script, a video script for an internal event and taglines for a new campaign.

Screenshot of Stoneywood Office website

Website Copywriting for Stoneywood Commercial Property

I was contacted by Donside Properties to re-write the copy on their new website with the aim of renting and/or selling the building. This 5-page project also included on-page SEO, which helped improve the website’s search engine rankings. The client was delighted with the final copy.

Website Copywriting and On-Page SEO for Servigroup Hotels

I was asked by Servigroup Hotels to rewrite the website copy for their Pueblo Benidorm Hotel. The copy had to be snappy and entertaining, while helping to improve the presence of the hotel in search engines. The client was delighted with the final copy and saw marked improvements in search results.

Website and Blog Copywriting for The Big Peg Office Space

As part of their rebrand, I was asked by The Big Peg to rewrite their homepage copy to reflect their new image. We also helped them establish their blog, writing localised articles that would appeal to their current and prospective residences. The posts performed well on social media and I’m looking forward to working with The Big Peg again soon.

How My Property Copywriting Service Can Help

When it comes to selling property, it’s not just about the features. It’s about selling the location, the lifestyle and the benefits. Every property has its unique selling points and I make it my business to demonstrate these to your target audience. As a professional property copywriter, I will position your property in the marketplace to ensure that it appeals to the right people.


My property copywriting services include:


Who I Work With

As a freelance property copywriter, I work with a range of clients in the property market, including:


  • Estate agents
  • Commercial property developers
  • Property management companies
  • Construction groups
  • Property solicitors
  • Interior design companies
  • Home staging companies

How I Work

I have a solid understanding of the property buying cycle and I can help you come up with a content marketing strategy that will attract customers to your website. Local SEO plays an important role in ensuring that your property is visible in Google, that’s why you need a property copywriter who understands how search engines works. And as luck would have it, I also specialise in SEO Copywriting and content strategy.


Before I take on any new property copywriting project, I like to get to know the client first. I’ll arrange an initial meeting (by telephone, email, Skype, or face-to-face) to learn more about your business and what you hope to achieve from working with me.


Cost: £300.


My prices include all ongoing correspondence with the client, editing, proofreading and amendments.


How Much Does Property Copywriting Cost?

I believe in being as up-front as possible when it comes to pricing. My day rate is £500 and I provide a price per project, so you’ll know exactly how much the work will cost up front. Some of the factors that I consider when pricing for education copywriting include:


  • How much content is required for the project
  • The number of words required
  • How much research is involved
  • Whether tone of voice guidelines are required
  • Whether on-page SEO should be considered
  • How many revisions are needed
  • The project deadline


To provide some context, here’s an overview of what we charge for different types of property copywriting:


Basic website copywriting package – 5 pages, e.g. Home page, About page, Service pages x3, including briefing session, research, ongoing correspondence, 3 rounds of revisions.


Cost: £2,500.


4-page brochure – Around 1,000 words including briefing session, all research, ongoing correspondence, 2 rounds of revisions.


Cost: £1,500.


Thought leadership articles – A 1,000-word blog post, well-researched, appropriately cited sources, 2 rounds of revisions.


Cost: £450.


Our prices include all ongoing correspondence with the client, editing, proofreading and amendments.


White paper – Around 3,000 words including all research, gathering statistics, case studies, conducting interviews, revising and editing, 3 rounds of revisions.


Cost: £3,000.


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Get in Touch Today

If you’re looking for a property, or estate agency copywriter that will take an invested interest in selling your property, then please get in touch.