Messaging Consultant for B2B Organisations
I help companies develop stronger messaging around their positioning, value propositions, audience priorities, and commercial differentiation.
Effective Messaging Is About What You Prioritise
Every organisation has more it could say than its audience needs to hear. Effective messaging is about deciding what deserves attention.
It means having a clear understanding of your audience, your commercial priorities, you’re your positioning in the market. From there, the strongest ideas can be brought forward and organised around the way you want the business to be understood.
As a messaging consultant, I help make those decisions before the writing begins. I use research and internal insight to establish the central proposition and build a hierarchy around it, giving each supporting message a defined role.
''You Can Count On Him''
''A Pleasure to Work With''
‘We started a blog over a year ago in which Jamie has helped us with articles in relation to the utilities industry. Jamie has always easily understood our content needs, he is very committed to his work, the deliveries have always been on time and the articles reflect his knowledge of the industry and good research. A pleasure to work with, definitely will continue to work with him on our future projects!’
''Excellent Content Writing''
‘As a brand, we’ve been working with Jamie for a long time and he has produced excellent content pieces for our b2b advice site. He has a good understanding of the technology and recruitment industries and has always delivered within the agreed deadlines. We’ve had great experience and I would recommend Jamie for any content project.’
Antiopi Kyriakakou, Marketing Executive, Total Jobs Group
''Produces First-Rate Copy''
‘Jamie produces first-rate copy, to deadline, in a range of formats. He’s very reliable, fun to work with, communicates project progress clearly, and is proving an excellent support for our in-house writers and industry subject matter experts.’
Paul Harris, Vice President Marketing, geoLOGIC Systems Ltd.
''Creative Attention to Detail''
‘I’d highly recommend Jamie to anyone looking to hire a copywriter. Jamie helped us curate our guide How to Start a Tutoring Business. His creativity and attention to detail is second to none. He knows how to engage readers and deliver messages in a clear, entertaining way.’
Woody Webster, Co-Founder of Bright Young Things and TutorCruncher
''Made Our Lives Easier''
''Has Helped Massively''
Jamie has helped us with our content strategy no end. He’s able to combine creative writing with SEO-driven content. Jamie has helped massively with our blog, gathering all the content and managing the blog series. I highly recommend Jamie for any copywriting needs.
Richard Sutcliffe, Brand Manager, Passenger Clothing
When a Messaging Consultant Adds Value
Messaging consultancy is particularly useful during rebrands, website projects, new service launches, and expansion into different markets. At these points, businesses need to make decisions about how they present themselves and what they want audiences to take away.
I can provide an external perspective on those decisions, using research and stakeholder input to identify the messages with the most commercial relevance. For technical and specialist organisations, this often means finding the strongest way to communicate expertise to people who experience the business from the outside.
The new direction can then inform the wider brand, website, content, or campaign work that follows.
What Messaging Consultancy Can Cover
Messaging consultancy can focus on a specific communication problem, or form part of a wider positioning and brand project. The scope depends on what already exists, where there are gaps, and how the messaging will eventually be used.
Positioning and differentiation
I examine how your organisation currently presents itself within the market and where its messaging overlaps with competitors. This helps identify the ideas and strengths that deserve greater emphasis.
Audience messaging
Different audiences often need different reasons to engage with the same organisation. I help establish which messages matter to each audience and how they connect with the wider proposition.
Value propositions
I work with you to identify the commercial value behind your products or services and translate it into propositions that give customers a stronger reason to choose you.
Messaging hierarchy
A messaging hierarchy establishes what audiences need to know first and how supporting messages and social proof fit around the central proposition. This provides a structure that can be applied consistently across communication.
Tone of voice development
Where required, I can define how your messaging should sound in practice, creating language principles and guidance that help different writers communicate in a consistent way.
Website messaging
For new websites, redesigns, and repositioning projects, I can develop the messaging hierarchy before producing the copy. This helps establish what each page needs to communicate and how the wider narrative works across the site.
Thought leadership messaging
I help organisations connect their expertise and industry perspectives with their wider positioning, giving thought leadership a clearer strategic role within their communication.
Strategic Messaging and Website Copy for ISI Markets
I delivered strategic messaging and website copy for ISI, aligning product and sector narratives across a complex portfolio. Translated data-heavy platforms into clear, commercially relevant language, creating a consistent foundation that supports decision-making, sales conversations, and long-term positioning.
Messaging Strategy and Thought Leadership Writing for Payoneer
I worked with Engage Interactive to support Payoneer’s content programme. The early stages focused on clarifying how the company positioned its services across multiple audiences. This involved refining core messages and aligning the language used in long-form content so the communication felt more coherent across regions.
Tone of Voice and Messaging for Xceptor
Design House brought me in to develop Xceptor’s tone of voice and key messages. I created a guide that gave the company a consistent way to explain its automation solutions. The work helped align internal contributors and strengthened how the brand presented complex capability.
Tone of Voice and Messaging Strategy for Amey
I was commissioned by Design House to refine Amey’s tone and messaging. The project focused on establishing a clear style and aligning the language used across business units. This gave the organisation a more unified way to communicate across internal and external channels.
Website Copywriting and Messaging Framework for Optimus
I was commissioned to rewrite the Optimus website to support a clearer commercial proposition, strengthen positioning across key audiences, and create a consistent message across all role-specific pages.
Tone of Voice, Messaging, and Website Content for Quantik
Quantik asked me to support a full messaging refresh. I worked with the founder to define how the company talked about its services, refine value propositions, and organise key messages. I then produced website and brochure content that applied the new direction.
Strategic Copywriting and Product Messaging for geoLOGIC
I provide ongoing strategic copywriting and messaging support to geoLOGIC across its core platforms, products, and thought leadership activity. The work spans product positioning, user-focused narratives, and commercially grounded content aimed at technical and commercial decision-makers.
Messaging Framework and Website Copy for Ripcord Designs
I partnered with Ripcord Designs to develop their brand strategy and messaging framework. This included tone development, message hierarchy, and the language used across the website. The result was a more unified and consistent presentation across all touchpoints.
Messaging Strategy and Website Copywriting for Phaseshift
I created a strategic messaging framework for phaseshift.ai, giving the company a clear narrative for its technology and key audiences. The work supported the development of targeted website content aimed at strengthening the company’s positioning and attracting new clients.
Product Messaging, Thought Leadership and Sector Positioning for babelforce
I supported babelforce with long-form thought leadership and strategic content, focused on repositioning customer service automation as a business-critical capability rather than a technical add-on.
Messaging Consultancy for Complex B2B Industries
I work with organisations in sectors where specialist knowledge, technical detail, and complex services can make strong messaging harder to develop. In professional services, construction, and engineering, messaging often needs to communicate expertise in a way that creates meaningful differentiation between firms offering similar capabilities.
For organisations in finance, energy, and sustainability, communication needs to balance commercial priorities with technical accuracy, evidence, and the expectations of different stakeholders.
In technology and SaaS, the challenge is often connecting product capability with the problems customers are trying to solve, without allowing features or technical terminology to dominate the message. My role is to understand the context behind your offer and develop messaging that reflects how your audiences evaluate it.
My Messaging Consultancy Process
Every project starts by establishing how your organisation currently communicates and what the messaging needs to achieve. From there, I use research and stakeholder input to develop a strategic direction that can be applied across your communications.
1. Research and discovery
I review your existing messaging, website, internal materials, audience information, and relevant competitor communication. This provides context around your current positioning and identifies areas that need closer attention.
2. Stakeholder input
Depending on the project, I run workshops or interview leadership teams, marketing teams, commercial stakeholders, and subject-matter experts. These conversations help surface internal knowledge and reveal differences in how people describe the organisation and its value.
3. Strategic analysis
I bring the research and stakeholder input together to identify audience priorities, points of differentiation, messaging gaps, and areas where communication has become too broad or difficult to interpret.
4. Messaging framework
The findings are developed into a practical messaging framework. Depending on the scope, this can cover your core proposition, messaging hierarchy, audience messages, value propositions, supporting proof points, and tone of voice.
5. Application
Once the messaging direction is agreed, it can be applied across your website, marketing campaigns, thought leadership, sales materials, and wider communication. I can produce this content directly or provide a strategic framework for your internal team or agency to work from.
Messaging Consultant or Copywriter: Which Do You Need?
The distinction usually comes down to whether the communication problem exists at the strategic or execution stage. If you already know what you want to communicate, who you need to reach, and which messages matter most, a copywriter can turn that direction into effective content.
A messaging consultant gets involved earlier in the process. I help establish the positioning, audience priorities, value propositions, and messaging hierarchy that determine what the eventual copy needs to communicate.
Many projects involve both. I can develop the messaging strategy first and then apply it across your website, thought leadership, campaigns, or other content. This keeps the strategic thinking connected to the finished communication.
Messaging Consultancy Investment
Messaging consultancy projects are priced according to the scope of the work, the level of research required, and the number of stakeholders involved. I provide a fixed project fee once the requirements have been agreed. As a guide:
Focused messaging consultancy
From £1,800 for projects addressing a defined messaging challenge or developing a focused messaging framework.
Messaging strategy and framework development
From £2,500 for broader projects involving research, stakeholder input, positioning, and the development of a detailed messaging framework.
Messaging strategy and copywriting
Quoted as a fixed project fee based on the strategic work required and the content being produced. Every engagement includes an agreed discovery process, strategic analysis, development of the messaging, and refinement following your feedback.
Frequently Asked Questions
What does a messaging consultant do?
A messaging consultant helps organisations decide what they need to communicate and how those messages should be structured. This can involve positioning, audience priorities, value propositions, differentiation, messaging hierarchy, and supporting social proof.
What is a messaging strategy?
A messaging strategy defines the main ideas an organisation wants its audiences to understand and how those ideas connect. It provides a strategic reference point for communication across websites, campaigns, thought leadership, sales materials, and other channels.
What’s the difference between a messaging consultant and a copywriter?
A messaging consultant typically works earlier in the process, establishing what needs to be communicated and how different messages fit together. A copywriter applies that direction to individual pieces of content. I often provide both services within the same project.
What’s the difference between messaging and positioning?
Positioning defines how an organisation wants to be perceived in relation to its market and competitors. Messaging translates that position into the propositions, themes, proof points, and language used to communicate with different audiences.
What is a messaging framework?
A messaging framework is a structured document that organises the main messages your organisation uses. Depending on the project, it can include your core proposition, audience messages, value propositions, message hierarchy, proof points, and tone direction.
When should a company review its messaging?
Messaging is often reviewed during a rebrand, website redesign, service launch, repositioning project, or expansion into new markets. A review can also be useful when communication has become inconsistent across teams or no longer reflects how the business operates.
Can you work with our existing brand strategy?
Yes. Messaging consultancy can build on an existing brand strategy, positioning, audience research, or other strategic work. I review what already exists and identify where further development is required.
Can you work with our marketing team or agency?
Yes. I work directly with internal teams and alongside branding, design, digital, and marketing agencies. The messaging framework can provide a shared strategic reference point for everyone involved in the project.
Do you run messaging workshops?
Yes. I run messaging and positioning workshops for organisations that want to involve key stakeholders in developing the strategic direction. Workshops can form part of a wider consultancy project or be commissioned separately.
Can you apply the messaging to our website?
Yes. I can develop the website messaging hierarchy and write the finished website copy, keeping the strategic direction connected to how audiences experience the communication across individual pages.
Do you work with technical B2B companies?
Yes. I work across professional services, finance, energy, sustainability, technology, SaaS, education, construction, and engineering. Much of this work involves communicating specialist expertise to audiences without losing the technical substance behind it.
How much does a messaging consultant cost?
Focused messaging consultancy projects start from £1,800, with broader messaging strategy and framework projects starting from £2,500. Projects involving messaging strategy and copywriting are quoted at a fixed fee based on the scope.
Schedule a Call to Discuss Your Messaging
If your messaging no longer reflects where your organisation is heading, or you’re preparing for a rebrand, I can help establish the strategic direction before the communication is developed. Get in touch to discuss your current messaging, the challenges you’re trying to address, and the scope of the project.