Tone of Voice, Website Copy and Brochure for Quantik
Quantik is a specialist quantity surveying and dispute resolution firm working with major construction and engineering companies.
As the business grew, it needed a clear tone of voice and messaging framework to reflect its positioning, and website and marketing copy that would engage its audiences.
I worked directly with Quantik’s founder to develop the company’s core brand messaging and tone of voice, then wrote key marketing assets to support growth.
What Our Client Said
”Jamie took the time to understand us, our business and what we were trying to achieve. This allowed Jamie to construct a tone of voice which represented how we wanted to communicate to the market. This laid the platform for our website copy and we were very grateful for Jamie’s patience and persistence with our desire to produce a pitch perfect piece of work.’’
Building a distinctive tone of voice
The first stage of the project was to run a tone of voice and messaging workshop with Quantik’s team. This helped clarify the company’s positioning, values and the key messages it wanted to convey to different audiences.
We developed a tone of voice built around clarity, credibility, and commercial focus, with language that reflects the company’s practical and professional approach to its work.
Writing the website and marketing materials
With the tone of voice and messaging agreed, I then wrote the full website copy, covering all key pages including About, Services, Projects, and Expertise. The copy was designed to position Quantik as a modern, forward-thinking firm while demonstrating the depth of its technical expertise.
I also wrote a company brochure for use in new business development. This provided a clear, structured overview of the business and its service offering, in line with the new brand messaging.
Outcome
Quantik’s updated tone of voice and marketing copy have helped the business present a strong and consistent message across its key communication channels. The new website and brochure continue to support client acquisition and brand building.
Please get in touch to see some examples of this work.