I Write Product Descriptions That Showcase Your Products in the Their Best Light

‘It was a great pleasure working with Jamie and I hope to do more projects together in the future. One of his gifts is the ability to understand what you’re trying to say, even when you don’t, which was an enormous bonus. He is creative, enthusiastic and highly skilled – everything you would want from a writer. Highly recommended.’

Phillipe Ingles, CEO, Wakster, Creative Design Agency

‘Thanks for the descriptions. I absolutely love them! They are laugh out loud, attention grabbing and much more. The headline in particular is amazing and really fits in perfectly with the tone of voice we’re aiming for. There’s nothing at all I’d change. Suffice to say I’m really pleased with everything so far :)’

Joanne Prangell, Founder, Elixi Beauty

Red Paddle Co asked me to review the copy for their new website. They wanted their renewed brand to communicate the quality of their products in a fun and engaging way. As part of my research, I arranged a video call with Red to learn more about their positioning in the industry and how they prefer to communicate with their customers.

After some initial project discovery, I came up with the idea of writing each story in the second person tense in order to fully engage the young target audience. Having researched previous Police campaigns, I was familiar with the tone of voice that the brand uses.

Hamilton & Inches asked me to write product descriptions for 80 of their new engagement rings. The copy had to reflect their high-end positioning in the market and incorporate elements of persuasion.

After agreeing on a structure for each description and establishing the brand’s preferred language and tone of voice, I wrote 48 descriptions, which included individual products and designer profiles. The client was very happy with the final results.

I as asked by Elixi Beauty to write the product descriptions for their newly-launched makeup brush line ahead of being featured in Grazia Magazine. With a fast turnaround time, the client was delighted with the final descriptions and brand story and the new brush line is selling very well.

In total, I wrote the 16 character descriptions for Wakster that are currently used on their site. The client was happy with the results and was impressed by the creativity used to sell the characters’ personalities. My copywriting helped bring Wakster’s licensed characters to life.

I was commissioned by SEO agency High Position to write product descriptions for Elysian’s newly-designed website. Each description had to be between 100 and 200 words in length and include the relevant fragrance notes of each perfume or aftershave. Each description had be both informative and sell the product using strong calls to action.

I was asked by BCD Digital Ventures to write an asset listing for a technology product. The brief required a copywriter who could take technical information and make it understandable to potential investors.

Watch retailer Marc Brug asked me to write the product descriptions for their new watch line. With a strong focus on lifestyle and experience, my descriptions have helped establish Marc Brug is a leading British fashion watch retailer.

Watch retailer Blink Touch asked me to name 10 of their new Naviforce watches. The names had to reflect the personality and lifestyle of the wearer. I also wrote 10 product descriptions that incorporated a storytelling element to showcase the watches in their most persuasive light.

After presenting three options for each task, the client chose the texts that they felt best represented their brand. The client was delighted with the final results and reported that the new copy was helping to convert customers on their website.