A Website Content Writer with Over 10 Years’ Experience Writing for the Web
I write web content for clients in a range of industries. From full website content projects, to thought leadership articles and white papers, I use on-page SEO best practices to ensure your content gets found online.
What Makes a Good Website Content Writer?
‘Good content writing is well-researched. If the writer is able to put themselves in the audience’s shoes, then that makes a big difference and it really comes across in the text. Empathy is important too. If you’re able to dig down into what a customer’s pain point are and what issues they’re having, you can then present the product or service as the answer. And you can then build in the persuasive elements to encourage them to take action.’
Jamie Thomson, Brand New Copy
Website Content Writing Services
A good website content writer knows how to grab a reader’s attention, keep them interested and encourage them to take action. As a freelance we content writer, I’m able to deliver your messages clearly, in a persuasive way that appeals to your target audience.
Writing for the web requires a different approach to writing for print. When people read online, they tend to read the headline first, then scan the left-hand side of the page, looking for keywords that align with the specific information they’re looking for. They then read the body copy if the subheadings strike a chord.
Nowadays, we’re conditioned to click hyperlinks and jump between pages, so it takes a very persuasive page of content to keep your visitors focused. As a freelance website content writer, I can help ensure that your content attracts, interests, creates desire and inspires action.
I specialise in writing for the following industries:
• Oil and gas
''Nailed Our Tone of Voice''
''A Pleasure to Work With''
‘It was a pleasure to work with Jamie. He delivered what we outlined in our brief perfectly and in a short timescale. We had to get our property more exposure quickly and he acheived this through well-written copy and SEO targeted keywords and phrases. His headings enabled us to design a site around the text and we acheived in a short space of time is a testament to him as much as the web developers.’
Jonathan Cheyne, Donside Properties
''A Freelancer in a Cape''
‘Jamie Thomson is able to deliver both quality and quantity. When it came to populating a national careers site with over 700+ career profiles offering genuine guidance to young people, he was a lifesaver. He’s a freelancer in a cape. Plotr.co.uk will be sure to shine the bat signal in his direction in the future.’
Magda Knight, Online Editor, Plotr
''An Ideal Copywriting Partner''
''Thrilled With the Copy''
‘Thanks very much for the content. We are all thrilled with this text and Laura and I are really happy with the result. All is on point and we are excited to work with you again in the future.’
Daniel Gerber, CEO, Petro-Logistics
Thought Leadership Articles & White Papers
Both thought leadership articles and white papers can help establish your company as a leader in your industry. They’re a great way of demonstrating your knowledge and expertise and can be very useful in generating leads for your business.
Keeping up to date with industry trends and committing to a regular content publishing schedule can be challenging for busy marketing departments. A freelance website content writer can take the pressure off by conducting research and publishing content for you on a regular basis.
As your dedicated web content writer, I’ll also take the time to research your competitors and your target audience to ensure that your content strategy achieves its objectives.
SEO-Optimised Website Content
Google’s search engine algorithms are constantly evolving. However, a content-first approach remains one of, if not the best digital marketing strategy for long-term business growth. Undoubtedly, the future of SEO is content-based. High quality, original content is the way forward when it comes to pleasing search engines, and as a freelance website content writer, I can help your business improve its online presence. I’ve worked with lots of clients over a range of different industries, optimizing online content to perform well in search engines. And I’ve had some pretty great results too.
Some Samples of My Web Content Writing
170 Course Pages Written for Westminster Adult Education Service (WAES)
WAES required a flexible education copywriting partner that could improve the content on the course landing pages. Each course description had to have consistent messaging, a cohesive tone of voice, and use relevant brand language according to style guidelines.
189 prospectus pages written for the University of Aberdeen + 6 printed booklets
I was asked by the University of Aberdeen to write and proofread the online prospectus copy for their Life Sciences and Medicine and Arts department. Some of the website copy was then used as the basis for 6 printed booklets for taught postgraduate courses.
40,000 Words Edited and Proofread for Sustainable Energy Company InnoEnergy
I was approached by KIC InnoEnergy to proofread and edit copy for their new website. Working from a detailed copy deck, I proofread and edited more than 40,000 words of KIC’s Master Education programmes. The resulting edits were uploaded to their website and the copy is used as part of their online prospectus.
14 Optimized Website Pages Written for Nexus Surface Treatments
Working in collaboration with design agency 06Media, I was approached to write the copy for the newly-designed Nexus website. After meeting with the client face-to-face, I initially helped them refine their service offerings by specialism and industry.
15 Optimized Web Pages and TOV Guidelines for HostChain
I was asked by HostChain to write the website copy for their new brand. The copy was to be used as the basis for the website’s design. The company required upbeat, consistent, and informative copywriting that included tone of voice guidelines. Keyword research had to be carried out for each page and on-page SEO applied to all 15 pages.
10 Website Pages, Tone of Voice Guidelines and a Print Brochure for Energy Company Omexom
As a website copywriter that specialises in writing for the energy sector, I was asked by Omexom to write the copy for the launch of their new website. They needed a tone of voice that reflected their position as a leading electricity provider to local authorities in hard to reach areas of the world.
Brand Storytelling, a Home Page, History and About Page for Petro-Logistics
After conducting an initial conversation with the company’s CEO, I gathered as much information as we could about the company’s history and its current positioning in the marketplace. We agreed on a professional and approachable tone of voice.
Website Copywriting for NASDAQ-Traded International Oil and Gas Company
I was approached by Magal to write the copy for their new website, which was to be tailored to their oil and gas clients. Magal required 19 pages to be written in total and each page had to have clear, engaging messaging but could be understood by everyone.
Website Copy and Messaging for Baillie Gifford
HR communications consultancy, Conversio Consulting asked me to work on a messaging project for the Early Careers section of Baillie Gifford’s website. The copy had to highlight the career opportunities available to young people across the company.
Website and Brochure Copywriting for Subtec Pro
I was asked by Subtec Pro to write the copy for their new website and to write a brochure, outlining their services. Given the complex nature of what the company does, the copy had to be clear and conscise, using consistent messaging throughout.
Website Copywriting, Product Descriptions and Press Release Writing for Red Paddle Co
Red Paddle Co asked me to review the copy for their new website. They wanted their renewed brand to communicate the quality of their products in a fun and engaging way. As part of my research, I arranged a video call with Red to learn more about their positioning in the industry and how they prefer to communicate with their customers.
Website Copywriting for Daventry Metal Products
DMP asked me to update specific sections of their recently redesigned website. I provided copy for the Home page, About page and various service pages. The client was very pleased with the work and the copy is now live on the DMP website.
Website Copywriting for Specialist Energy Consultancy, Net Zero
Net Zero asked me to update the copy on their website so that it better reflected their services and their position in the energy industry. I wrote copy for the website Home page, About page and Service pages. The client was very pleased with the results and our copy is now live on the Net Zero website.
Website Copywriting for Perth OCD Clinic
I was asked to write the new website for the Perth OCD Clinic in Australia. Working closely with Dr. Gayle Maloney, we helped structure each page and communicate clear messages about the clinic’s services and OCD in general.
Website Copywriting and Tone of Voice for Spartan Maritime
Marine consultants, Spartan Maritime required copy for their newly re-branded website. The copy had to strike a balance between communicating the technicality of the company’s offerings and engaging the reader on a conversational level.
How I Work
Before I take on any web content writing project, I like to get to know the client first. I’ll arrange an initial meeting (by telephone, email, Skype, or face-to-face) to learn more about your business and what you hope to achieve from working with me.
Once we’ve agreed a brief, I’ll create a project schedule outlining our content milestones. From there, I’ll send you a draft of the first page to approve. I’ll carry over any feedback to remaining pages and send them over in batches to approve as we go.
How Much Does a Web Content Writer Cost?
Every website content writing project is different. However, I believe in being as up-front as possible when it comes to pricing. My day rate is £500 and I provide a per-project price, so you’ll know exactly how much the work will cost up front. Some of the factors that I consider when pricing for website content writing include:
- The number of web pages that need written
- The number of words required per page
- How much research is involved
- Whether tone of voice guidelines are required
- Whether on-page SEO should be considered
- How many revisions are needed
- The project deadline
To provide some context, a small website copywriting project might look like this:
Initial briefing session: After completing our briefing form, we’ll arrange a one hour phone call or Skype session discuss the specifics of the project in more detail.
Research: Research can involve conducting a brief competitor analysis, creating tone of voice guidelines and researching the marketplace.
Writing: Home page, About page, Service pages x3
Amendments: Typically, we offer two rounds of revisions per page. However, we always aim to please and are usually happy to make additional tweaks at no extra cost until you’re happy with the copy.
The cost for a web content writing project with this scope would cost £2,500. The price would include all ongoing correspondence with the client, editing, proofreading and amendments. I’d send over each page individually to gather your feedback, adjust and approve as we go. Typically, I’d deliver all pages in two weeks from the agreed start date, assuming good client communication.