The Brand New Copywriting Course Reviews

Discover what people have to say about The Brand New Copywriting Course with these full, unedited reviews from current and past learners.

”Jamie’s course is one of the most comprehensive, thoughtfully structured, and genuinely generous resources I’ve encountered in the online course space! Far from being another generic, fluffy course that stays at the surface level, this is a proper initiation into writing professionally for the internet. This is the kind of foundational education I wish I’d had when I started out… fumbling through freelance platforms and piecing together industry knowledge without mentors or connections. It would have saved me years of trial and error.

Jamie delivers a clear, layered understanding of what copywriters actually do day-to-day. From crafting value propositions that cut through noise to writing with the kind of authority that converts browsers into buyers, he breaks down each core skill with experience and precision. He teaches you to identify what readers truly want (versus what they say they want), the structure of strong persuasive writing, and how to get ahead of and address objections. His real world examples showcase each lesson in an applicable way that makes the concepts immediately tangible. 

The course covers serious ground without feeling overwhelming, which speaks to Jamie’s teaching ability. Each lesson is concise enough to digest, and deep enough to really have teeth. You get both the structural mechanics and the human psychology that makes good copy work. Jamie teaches you tactical frameworks for organizing persuasive writing while diving into the emotional side and psychological principles that actually move people to act. It’s a systematic approach that doesn’t sacrifice the nuanced understanding of what makes readers tick. Whether you’re a beginning copywriter or an entrepreneur trying to sharpen your own messaging, the material meets you where you are. I’ve been a professional writer (outside the marketing industry) for more than 15 years and I learned a lot in this course! 

I love that this course is participatory and interactive. You’re not just absorbing theory, you’re putting it all into practice. The assignments aren’t busy work, they’re strategic portfolio pieces designed to land you real clients. Jamie’s offer to review your work personally is an amazing added value to this course. Having an experienced professional dissect your copy, point out blind spots, and suggest improvements is invaluable when you’re still building your own instincts. 

What distinguishes this from other copywriting education is that Jamie doesn’t just teach you to write. He teaches you to think and operate like a professional copywriter. One of my favorite parts is his advice near the end: to resist getting stuck in the endless learning mode and get out there and learn with real clients. This is such an important skill for any entrepreneur and Jamie is genuinely invested in launching you into independent practice.

For anyone seriously considering stepping into this industry, this course is basically a business-in-a-box solution to get you on your way. If you bring curiosity, persistence, and willingness to do the work while learning, you’ll finish this course with genuine working capability. It gives you actual tools you can deploy immediately. It’s an intelligently sequenced curriculum that builds confidence alongside competence.” 

”The biggest difference between this course and others I’ve taken is Jamie’s personal feedback. Seeing an award-winning copywriter review your own work line by line is where the real learning happens. His thoughtful critiques draw on years of professional experience and show you how a successful copywriter thinks, edits and refines ideas. His comments consistently challenged me to tighten my writing, strengthen the strategy and focus on what really matters to the reader. That level of individual critique is what makes this course exceptional.” 

”We used to have this debate among our team of writers whether you could teach copywriting or not. Certainly, I can’t always explain why one word or structure is better than another, it can feel like instinct … however, this course shows that you can definitely teach copywriting! Well Jamie can anyway. This course is totally comprehensive, from defining types of copywriting to writing with clarity and style. With lots of examples and Jamie’s experience, he’s put a framework around finding the right words. If you want to become a copywriter, or you want to understand your craft in a little more depth, this course will help you.” 

”What Jamie doesn’t know about writing highly engaging B2B and B2C content isn’t worth knowing. This course is nicely paced, easy to follow and offers some great, real-world copy examples. He’s also a really nice bloke. All the above (and more) adds up to ensure you can really get the best out of your learning experience. I’d recommend The Brand New Copywriting Course to anyone looking to get their foot in the door as a junior copywriter, or for more seasoned writers who’d like to polish their skills.” 

”As someone who’s led marketing teams at Pearl Lemon across fast-paced, high-growth projects, I know first-hand just how transformative and powerful copy can be. The art and science of writing are broken down in this course in a way that is both strategic and immediately useful. It provides you with tools you can use immediately to improve landing pages or launch a complete brand makeover, from comprehending the psychology underlying consumer decisions to creating compelling messaging. The clarity offered on features vs. benefits, USPs, and emotional hooks marketing concepts, all of which are frequently discussed but never taught with this depth and practicality, was what I valued most. No fluff, no vague theory. It’s well-paced, actionable, and one of the rare professional courses I’d recommend to my team without reservation.” 

”If you’re just starting out in copywriting, or looking to switch careers, this course is a no-brainer. It’s packed with practical, real-world advice and the personal feedback on your writing is genuinely invaluable. I honestly wish it had existed when I was starting out – it would’ve saved me a lot of time!” 

”The Brand New Copywriting course does exactly what it says on the tin. It walks you through the nuts and bolts of copywriting in a clear, structured, progressive way. If you’re new to the discipline, this is an excellent primer, with exercises to help you test out your new skills and start building the all-important portfolio. But even as somebody with 10 years’ experience, I found this to be a useful refresher with a few handy titbits I hadn’t considered.” 

”The Brand New Copywriting Course is a life-changer. It provides practical skills needed to write copy that sells. Jamie’s clear, practical lessons are more than just theory. It shows you exactly how to write for real clients. The personal feedback on exercises will help you improve fast. This course is perfect if you want to learn how to write copy that works and get paid for it. It’s worth every penny!” 

”This course was exactly what our team needed. No fluff, just practical techniques that improved our writing immediately. Jamie breaks down commercial copywriting in a way that’s easy to understand and apply. Our content is clearer and more effective now – clients have actually noticed the difference. Perfect for writers who want to get better at what actually works.” 

”Insightful and effective, The Copywriting Course taught me how to see my copy from a new perspective so I could shift my technique and make it more relatable to my clients. It not only helped me improve my style and the way my words come across on the page, but the results gave my clients the boosts they needed for their business. Jamie is highly recommended.” 

”‘As a fellow copywriter, I can say this course is the real deal. Jamie has managed to distill years of experience into a practical resource that writers at any level can learn from. Jamie’s approach to teaching copy is refreshingly clear and results‑focused. This course is exactly what I’d recommend to anyone wanting to sharpen their skills!’” 

”I’m so glad I chose this course over others I’d researched. Some of the highlights for me are that course is self-paced and easy to follow- which is ideal when you’re juggling work and family life. Additionally, as someone new to copywriting, the course assignments that form part of a professional portfolio are invaluable; they are authentic tasks that are useable examples of work to showcase skills to future clients. What’s more, Jamie is quick to respond with personalised feedback that’s always clear, encouraging and constructive. Thanks to this course, building a new career from scratch has not been as intimidating or as overwhelming as I was expecting.” 

”I am currently still working through the course, but I have already noticed a difference in how I am writing my copy. I’m thinking more about the reader to make the biggest impact and drive conversions. I am five years into a communications role and have found this course to be incredibly beneficial in refreshing my skills and even learning new tips and tricks!” 

Chloe Tierney-Martin, Communications Lead, Wise

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