The Best Copywriting Podcasts in 2026
Post updated: 05.01.2026.
Listening to podcasts are one of the best ways for copywriters to stay sharp. Whether you’re walking the dog, commuting, or working through admin, a good podcast can give you a dose of insight without adding more screen time to your day.
Surprisingly, there aren’t too many podcasts dedicated to copywriting. And even among those that do exist, not all of them focus on the things that matter most to working writers. Some lean too heavily on general marketing chatter, while others skim the surface without offering anything you can actually apply.
So, I’ve put together this guide to highlight the podcasts that are worth your attention in 2025. These shows are hosted by working copywriters and marketers with real-world experience. They tackle the craft, the business, and the mindset needed to make a living as a copywriter today.
Whether you’re just starting out, running your own freelance business, or looking to push your skills further, these are the podcasts I recommend subscribing to this year.
What Makes a Great Copywriting Podcast in 2026?
There’s no shortage of writing advice online, but the best podcasts cut through the noise. They give you access to conversations with people who actually do the work. People like freelance copywriters, agency founders, and marketing strategists who know what it takes to turn words into results.
For this list, I looked for podcasts that:
- Are hosted by working copywriters or marketers. The most useful insights come from people who’ve written copy for real clients and built businesses around it.
- Go deeper than quick tips. Episodes that explore positioning, mindset, and the business side of copywriting are far more valuable than recycled headline formulas.
- Feel human and grounded. The best hosts don’t just talk at you. They share lessons, struggles, and interview guests to provide an expansive view of the industry.
These are the shows that will help you think more strategically about your work, build your confidence, and pick up practical ideas you can apply right away.
The Copywriter Club
Hosted by Rob Marsh and Kira Hug, The Copywriter Club has become the go-to podcast for freelance copywriters who want to learn from people further along in their careers. The show has been running since 2016 and has built a huge archive of interviews with writers, marketers, and business owners across every niche imaginable.
What makes it stand out is the depth of the conversations. Rob and Kira aren’t afraid to ask the questions that matter – about money, mistakes, client management, or the realities of building a sustainable business. The result is a resource that feels part mastermind, part fireside chat, with plenty of practical takeaways.
If you want to hear how other copywriters think, what challenges they’ve faced, and how they’ve grown their businesses, this podcast should be on your list.
Recommended episodes:
The Strategy Workshop with Jamie Thomson
Writing in the Wellness Niche with Kristen Driscoll
Copywriter’s Podcast
Hosted by veteran copywriter David Garfinkel, Copywriter’s Podcast focuses on the nuts and bolts of writing copy that sells. With decades of experience, David brings a direct approach to topics ranging from persuasion techniques to client strategy.
What makes this podcast worth tuning into is the balance between timeless copywriting principles and today’s marketing realities. Episodes often feature expert guests who share specific tactics and real-world examples, making it easy to connect the ideas to your own projects.
For copywriters who want practical advice that doesn’t get lost in theory, Copywriter’s Podcast delivers clear, actionable insights every week.
Recommended episodes:
One Key Copywriting Skill You Need (But Might Not Even Know About)
Smart, Practical Ways To Use AI, With Cath Reohorn
Copy Chief Radio
Run by Kevin Rogers, a former stand-up comic turned copywriter, Copy Chief Radio combines storytelling with straight-talking advice about the business of writing. Kevin has a talent for drawing out honest, behind-the-scenes conversations from his guests, many of whom are well-known names in the copywriting world.
What sets this show apart is its mix of craft and community. Kevin often highlights the challenges freelancers face, from finding clients to overcoming self-doubt, while also diving into copy techniques that actually work in the field. His episodes strike a balance between motivation and method, making the podcast as useful for mindset as it is for skill-building.
If you like your copywriting advice with personality and humour, this is a podcast worth adding to your queue.
Recommended episodes:
Crushing Imposter Syndrome for Freelance Copywriters with Brian McCarthy
Living Like a Copywriter: Craft, Creativity, and Control with Eddie Shleyner
Build Your Copywriting Business Podcast
Hosted by Nicki Krawczyk and Kate Sitarz of Filthy Rich Writer, the Build Your Copywriting Business Podcast is aimed squarely at freelancers who want to grow their income and confidence. The show mixes practical tips with motivational stories from writers who’ve carved out successful careers in the industry.
What makes it valuable is its focus on the realities of freelancing. It covers topics like how to find clients, how to handle rejection, setting rates, and building systems that make copywriting sustainable. Episodes often feel like listening to a candid coaching session, with Nicki and Kate offering both encouragement and concrete advice you can put into practice straight away.
It’s a great choice for new and mid-level copywriters who want to hear how others have built momentum and overcome the hurdles of running their own business.
Recommended episodes:
ChatGPT: Friend or Foe? – with Amber Smith
From Almost Giving Up on Copywriting to Being Booked 6 Months Out
High Income Business Writing Podcast
Ed Gandia’s High Income Business Writing Podcast is one of the most established shows for freelance writers and copywriters who want to run a profitable business. Ed focuses less on the mechanics of writing and more on the strategies that help you earn a sustainable income from your skills.
The strength of this podcast lies in its practicality. Episodes cover pricing, positioning, marketing yourself, and moving from order-taker to trusted advisor. Ed’s calm, structured style makes even complex topics feel approachable, and his advice is rooted in years of freelancing and coaching experience.
If your goal is to grow your income and run your business more effectively, this podcast is full of smart, actionable lessons.
Recommended episodes:
From Order-Taker to Strategic Partner — The Key to Elevating Your Freelance Writing Business
What Freelancers Get Wrong About Prospecting (and How to Fix It)
The Hot Copy Podcast
Although this podcast was discontinued in 2021, it has a wealth of copywriting advice that makes for essential listening. Co-hosted by Australian copywriters Kate Toon and Belinda Weaver, The Hot Copy Podcast ran from 2015 and built a loyal audience of writers around the world. Its archive remains one of the most useful resources for copywriters at any stage of their career.
The charm of Hot Copy lies in its mix of humour, honesty, and practical guidance. Kate and Belinda share their own freelancing experiences while interviewing guest experts on everything from SEO to collaboration. The result is a catalogue of episodes that still feel relevant today, particularly for freelancers looking for grounded advice that reflects the realities of the job.
Even though it’s an archived show, it’s well worth dipping into if you want timeless lessons delivered in an engaging, conversational way.
Recommended episodes:
Copy Collaboration: How to make it work
SEO copywriting: How to package it, sell it, and do a great job
The Freelancer Podcast by Being Freelance
Although not technically a copywriting podcast, The Freelancer Podcast does often interview some of the top freelance names in copywriting. Hosted by UK-based freelancer Steve Folland, Being Freelance is a long-running podcast that shares honest conversations with creative professionals from all walks of life – including plenty of copywriters. Each episode digs into the guest’s journey, exploring how they’ve built their business, navigated challenges, and defined success on their own terms.
What makes Being Freelance stand out is its breadth. The show regularly features writers alongside designers, developers, and other freelancers. That mix makes it especially valuable for copywriters who want to learn how others in the freelance world find clients, manage workload, and build resilience.
It’s a podcast that reminds you there’s no single way to do freelancing right, and hearing the variety of stories can spark ideas for developing your own career.
Recommended episodes:
Case Study Buddy Joel Klettke – Revisited
How to Get the Most from Copywriting Podcasts
Listening to podcasts is one of the easiest ways to stay connected to the industry. You can learn from other writers’ experiences, hear fresh perspectives, and pick up new ideas to test in your own work. But like any learning resource, they’re most useful when you engage with them intentionally.
The real value comes from applying what you hear. Make a note of the tactics or mindset shifts that resonate with you, then try them out in your own projects. Podcasts can spark motivation and give you direction, but they won’t replace the practice of writing, editing, and working with clients.
So, subscribe to a few shows that align with where you are in your career and let them supplement your learning. And if you’re looking for something more structured, my free copywriting course and The Strategic Copywriter’s Toolkit can help you build your skills in a more deliberate way.
FAQs About Copywriting Podcasts
What makes a good copywriting podcast?
A good copywriting podcast is hosted by people with real client experience. It goes beyond surface-level tips to share practical lessons about writing, freelancing, and running a business.
Are copywriting podcasts still relevant in 2025?
Yes, absolutely. While online content is increasingly cluttered with AI-generated advice, podcasts remain one of the best ways to hear directly from working copywriters and industry experts.
Can I learn copywriting from podcasts alone?
Podcasts are a great way to absorb ideas and stay motivated, but they’re not a substitute for practice. To really improve, you’ll need to write, take feedback, and learn from actual projects.
Which podcasts are best for beginners?
The Build Your Copywriting Business Podcast and The Copywriter Club are especially good starting points. They cover both mindset and the practical steps of finding clients and building confidence.
Which podcasts go deeper into strategy and freelancing?
High Income Business Writing and Being Freelance are strong choices if you want to hear more about pricing, positioning, and client management.
What if I don’t have time to listen to full episodes?
Many podcasts release shorter highlight clips, or you can skim episode notes to decide what’s most relevant. Even dipping into 15–20 minutes of an interview can give you useful takeaways.
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