Copywriting Blog

4Feb

Higher Education Content Strategy Ideas

With new research shining the spotlight on students’ perceptions of value for money, the need for UK universities to produce transparent, student-focused content has never been greater. A well-executed content strategy can help universities recruit students by publishing content that provides genuinely useful information.   And considering that 16.1% of students now see a university’s […]

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10Sep

How UK Universities Are Using Content Marketing to Recruit Students

With 162 universities in the UK offering 27,000 courses, competition to recruit students is fierce. In 2017, university applications were down by 4%, and with some institutions charging as much as £9,250 per year for an undergraduate degree (up to £35,000 for international students), enrolling in university is a decision that students don’t take lightly. […]

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A copywriting blog that offers tips, case studies and how-tos to help you write more persuasively and improve your marketing and sales.