Copywriting Blog

24May

How to Write a Property Description Like a Copywriter

By Jamie Thomson / 24/05/2018 / Copywriting / 5 Comments

Browse the listings of most estate agency websites and you’ll find fairly similar-sounding property descriptions.   And if it ain’t broke don’t fix it, right?   Well, although the tried and tested approach to writing property descriptions invariably works, the problem is that when everyone uses the same approach, the copy becomes overly familiar and […]

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A copywriting blog that offers tips, case studies and how-tos to help you write more persuasively and improve your marketing and sales.