Retail Copywriting With Style and Substance

Retail copywriting is as much about brand storytelling as it is product descriptions.

Retail Copywriting Services



At Brand New Copy, we specialise in retail copywriting for the fashion, shopping and e-commerce industries. We’ve written for international brands, boutique stores and independent retailers. Good retail copywriting sells the lifestyle around your products as well as their features. Each product description should strengthen your brand by using appropriate, engaging language that your customers relate to.

Georg Wolfram

What Our Clients Have Said...

‘The way Jamie translates the brand’s feeling into short stories while covering the product details is really great. We got to know Jamie as a professional writer who keeps the deadlines, immediately catching the spirit of the brand and its target audience, meeting our expectations to the fullest. We are very satisfied with Jamie’s work and are looking forward to a continuing professional relationship.’

Georg Wolfram, Marketing Manager, International Luxury Group

What You Need to Know About How People Buy



When people shop, whether online or in-store, they expect an experience. They want to be taken on a journey and guided towards purchasing an item that makes them feel satisfied. Every purchasing decision we make is emotional, whether we’re aware of it or not. Good retail copywriting makes use of emotive language and persuades people to buy.

How We Can Help



At Brand New Copy, we have tried and tested formulas for selling products through writing. Once we understand your company, your products and your audience, we can help develop your tone of voice and establish your position in the market.


Whether you need a freelance retail copywriter for a small or medium sized project, or a copywriting agency to handle a larger project, at Brand New Copy, we can meet all your needs.

As experience retail copywriters, we can:


  • Create brand stories that help establish your company
  • Write engaging product descriptions that sell
  • Deliver your messages in a clear, engaging way
  • Produce high quality copy for websites or brochures

Branded content for surf lifestyle brand Passenger Clothing

We were asked by Passenger to create branded content for their new blog to improve their organic search traffic and establish them as an independent surf/lifestyle clothing brand leader. We suggested that the best way for them to achieve authority would be to create inspiring, people-focused content that would add real value to the surf/travel/arts community.

How We Work



Before we take on any web copywriting project, we like to get to know the client first. We’ll arrange an initial meeting (by telephone, email, Skype, or face-to-face) to learn more about your business and what you hope to achieve from working with us.

Get in Touch Today


If you’re looking for retail copywriters that will take an invested interest in the growth of your business, then please get in touch. Simply drop Jamie an email at jamiethomson(at)