White Paper Report Written for Sunstone Communication

Sunstone Communication offers small business consulting for start-ups.

 

The Brief

We were approached by Kenny Fraser, founder of Sunstone Communication to create a white paper entitled ‘How Technology is killing the CIO’ to help increase the number of subscribers to to Sunstone’s website. This project was particularly challenging as it required significant research into modern technologies used by small businesses. In addition, the white paper required case studies to strengthen the points in the document.

Kenny Fraser

What the Client Said...

‘Jamie helped me with the copywriting for my first white paper. The final product was excellent and delivered at a reasonable price right on time. More importantly the whole process of doing business was easy and professional. Jamie produced good drafts, responded to queries and adapted to feedback throughout. Great experience and hopefully the start of a long working relationship.’

Kenny Fraser, Director, Sunstone Communication

The Outcome

Approaching the project in stages, we helped plan the content and UX elements of the white paper and then wrote the copy chapter-by-chapter in order to make sure that the content was relevant to Sunstone’s audience of start-ups. We also recommended that Sunstone work closely with Ronan Martin,  a graphic designer based on the Isle of Skye who could help with the presentation of the final document. The client was very happy with the final white paper that we produced and is available to download in full from Sunstone’s website.

 

Here’s a snippet of how the final whitepaper looks:

 

Sunstone 2