White Paper Copywriting for Jobs Board RetailChoice


RetailChoice is part of the Total Jobs Group and is the UK’s leading jobs board for retail jobs.


The Brief

Based on our copywriting work with CWJobs, RetailChoice asked us to write a white paper as part of their upcoming Christmas marketing campaign. We were asked to compile their survey findings into a 2,000 word whitepaper that would engage the retail industry by providing insights into consumer shopping trends over the festive period.

The Outcome

After carefully studying the survey findings, we structured the whitepaper around the most interesting figures. We provided additional context to each statistic through desk research and our own experience of the retail industry. Throughout the white paper, we included case studies and interviews with leading figures in UK retail. The client was delighted with the final report and the copy was typeset into the final design.

You can download a free copy of ‘Festive Planning in Summer: Consumer Insights Into Christmas Shopping’, here.