screenshot of Red Paddle Co website

Website Copywriting, Product Descriptions and Press Release Writing for Red Paddle Co

Red Paddle Co create the world’s most popular inflatable paddle boards.

Red Paddle Co asked me to review the copy for their new website. They wanted their renewed brand to communicate the quality of their products in a fun and engaging way.

As part of my research, I arranged a video call with Red to learn more about their positioning in the industry and how they prefer to communicate with their customers. After discussing what makes the brand unique, I proposed a tone of voice for the reviewed copy.

What the Client Said

”Jamie did a fantastic job rewriting all our product descriptions for our premium paddle board brand, along with extensive brand copy for our ecommerce website. He nailed our tone of voice and the brief first time with very few tweaks needed before setting all the copy live. Everything was delivered very efficiently and it was a pleasure to work with Jamie. Brand New Copy will now be our go-to copy writers going forward.”

Charlotte Green, Head of Marketing, Red Paddle Co

I began with the About page, reviewing and editing their founding story to make it more conscise, inspirational and engaging. I then reviewed the copy on their product landing pages, ensuring that the unique selling points of the brand were clearly outlined.

As part of this process, I wrote product descriptions for their new and existing boards and accessories. I also created a press release, announcing their new collection. The client was very happy with the copy I wrote for the Red Paddle Co website, which is now live, here.