A Brand Statement, Shipping and Returns Policy and a New Collection Description for Nite Watches

Nite Watches is a British watch company that uses Swiss GTLS illumination.


The Brief

We were approached by Nite Watches to write a 25-50 word brand statement that captured the company’s unique selling point. We were also asked to write the brand’s shipping and returns policy to serve as a re-enforcement of the company’s reputable reputation and to show the benefits of buying from them directly. Additionally, we wrote a description for their new ICON Automatic watch series that highlighted the character and key features of the products.


What the Client Said...

‘We briefed out a number of watch copywriters to improve our website copy. We chose Jamie based on his previous experiences and professional response to the brief. Jamie kept to deadlines and produced some great copy and rationale which is now helping to convert customers on our website. We look forward to working with Jamie again in the future.’


Gavin Mountford, Marketing Manager, Nite Watches

The Outcome

After presenting three options for each task, the client chose the texts that they felt best represented their brand. The client was delighted with the final results and reported that the new copy was helping to convert customers on their website.