An Advertorial, Native Advertising Feature and Brochure Content for Malcolm Allan Housebuilders

Malcolm Allan Housebuilders is a construction company based in the North East of Scotland.


The Brief

We were asked by creative agency Mearns & Gill to write an advertorial for Malcolm Allan Housebuilders to be published in the Press and Journal, alongside a native advertising feature for a local magazine. The brief was to promote a new housing development in an affluent area of the North East.

The Outcome

We produced an advertorial for the newspaper that focused on the location and affordability of the new development. The native advert sold the ‘best of both worlds’ between suburban living and inner-city life. Although the final native ad was edited by the publication, the client and the agency were both pleased with the original piece. We used elements from the advertorial and native advert to form the copy for a brochure to promote the housing development, which can be downloaded from Malcolm Allan’s website here. Since the advertorials were featured, the client has reported an increase in sales enquiries.