Website Copywriting for NASDAQ-Traded International Oil and Gas Company

 

Magal Oil and Gas is a security solutions company that enhances protection for the oil and gas industry.

 

We were approached by Magal to write the copy for their new website, which was to be tailored to their oil and gas clients. Magal required 19 pages to be written in total and each page had to have clear, engaging messaging but could be understood by everyone.

katja

What the Client Said...

‘We decided to branch out into the oil and gas industry and to create a website for our company that was catering to this market. Jamie was the ideal partner to help us create the content for the website. His professional knowledge of the industry clients and terminology helped us to create a website that matches our needs and speaks to our clients.’

 

Katja Knoechelmann, Magal Oil and Gas

As Magal have an international client base, the copy had to explain complex security products and processes in simple terms. In preparation for this project, we carried out interviews with Magal staff members and conducted our own research into competing firms and target clients.

 

After agreeing a structure for the copy and the sitemap, we sent over a draft of the first page. We took on board all feedback and made a few adjustments, then continued with the next set of pages, ensuring a consistent tone of voice throughout. The client was delighted with the final copy and the Magal Oil and Gas website is now live, here.