A 48% Boost in Year-on-Year Organic Traffic for Marquee Hire Company Field and Lawn


Field & Lawn provide marquee hire, festive lights and city dressing throughout the UK.

I was asked by creative marketing agency Mearns & Gill to help improve Field & Lawn’s online search presence by focusing on-page SEO. I was asked to write the copy for their new website with a particular focus on SEO to improve its search engine rankings. I approached the project in four stages:

  1. SEO Audit and Recommendations
  2. Technical Implementation
  3. Rewriting Website Copy
  4. On-Page Optimization

After presenting the first draft to Mearns & Gill, my copy was forwarded to Field & Lawn for feedback. A few days later, a meeting was arranged with Brand New Copy, Mearns & Gill and Field & Lawn to discuss the copywriting. After some constructive feedback from the client, I produced a second draft of the copy and sent it to Field & Lawn for approval.

Both Mearns & Gill and Field and Lawn were happy with the final copy, which is now live on the client’s website. As a result of my efforts, Field and Lawn saw a 48% increase in Year-on-Year traffic, a 5% reduction in bounce rate and a significant ranking improvement for almost all 42 targetted keywords.

For a more in-depth analysis of this project, read my On-Page SEO Case Study.