A Social Value Report and Tone of Voice Guidelines for EMCOR UK
EMCOR UK is part of EMCOR Group, a Fortune-500 engineering and construction company based in Connecticut, USA.
I was asked by London brand and design agency, Designhouse, to write EMCOR UK’s Social Value Report, and to create a Tone of Voice document. The client provided source material, which had to be organised into a logical structure and re-written to demonstrate how the company was meeting its sustainability goals.
As this would be the first report of its kind published by the company, I carried out external research and drew inspiration from other social value reports across the sector. After an initial meeting with the client and Designhouse, we agreed a structure and a deadline for the project.
After presenting a first draft of the report, EMCOR UK provided feedback from across the organisation. I made all necessary adjustments and the report was signed off after a couple of rounds of edits.
I then proposed a structure for the Tone of Voice document. Drawing on the language, tone and style used in the Social Value Report, I provided a detailed breakdown of how EMCOR UK’s tone of voice should sound, and how it should come across in writing. As part of my research, I also produced a competitor analysis. After one round of edits, the document was approved and the guide is now used internally across the organisation.
You can read the Responsible Business Report in full, here.