screenshot of aim website

Website Copywriting, Company Values, and Case Studies for Engineering Company AIM

AIM provides engineering services that include design, fabrication and installation.

AIM contacted me as they were looking for a copywriter with experience in writing for the engineering sector. The company was undergoing a rebrand and required a copywriter to get to the core of their messaging.

I arranged a two-hour workshop to gather more information about the company, its background, and branding. I then proposed a structure for each website page, include the home page, about, services, and sectors pages.

To ensure that I had an in-depth understanding of AIM’s positioning in the marketplace, I started by evaluating its core values. After conducting several interviews with AIM staff, I produced a values page that outlined the company’s agile methodology.

These core values were then incorporated into each of the service pages. Once all the website copy was approved, I worked closely with AIM’s design agency to ensure that the copy and the design worked together. As a final task, I produced several short case studies based on first-hand accounts from AIM staff.

The website is now live and can be viewed here.