Richard‘Jamie has helped us with our content strategy no end. He’s able to combine creative writing with SEO driven content. Jamie has helped massively with our blog, gathering all the content and managing the blog series. I highly recommend Jamie for any copywriting needs.’

Richard Sutcliffe, Brand Manager, Passenger Clothing



The Client


Passenger Clothing are a UK based clothing company inspired by travel, music and salt water. A big part of their ethos is being around the sea and embracing the travel and music that goes with it. The Passenger brand lives for the outdoors, art, photography and adventure.


The Work


We were briefed by Passenger to create SEO friendly content for their new blog to improve their organic search traffic and establish them as independent surf/lifestyle clothing brand leader. Following thorough keyword and related industry research, we proposed that the best approach to achieve their brand authority would be to create inspiring, people-focused content that would add real value to the surf/travel/arts community.


Wave Garden 2


The Results


Having developed a strong relationship with the Passenger team, we continue to create content for their blog. Thanks to our marketing savvy, so far, we have managed to secure interviews with some of the surf and travel communities biggest influencers including Let’s Be Nomads, the guys behind the Nomad Bus, Tom Wegener, master surfboard shaper and the guys behind the UK’s first ever wave garden.


These high profile interviews have enabled Passenger to develop some valuable contacts within the industry, several of which have led to being featured in some of the UK’s biggest surfing magazines. Early indications also show that organic search traffic is increasing over time too.


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