Oil and Gas Copywriting: Making Complex, Technical Information, Simple

‘Copywriting for the oil and gas sector requires an understanding of the target audience. The terms that are used are quite industry-specific. Some target audiences may not be as clued-up as others with the different language that’s used, so it’s about striking a balance between being technical and being conversational.’

Jamie Thomson, Brand New Copy

After agreeing on a structure for each page, I wrote 14 optimized web pages, which included meta information, page structure and primary keyword placement. As a result of my efforts, The Nexus website now ranks on the first page of Google for almost all of its targetted keywords.

I was asked by graphic designer Stefan Wittekamp, from Scheef Idee Producties, to write a 4-minute video script for his client Vryhoff’s new product. Working closely with Stefan, I wrote a video script that took complex, technical information and made it simple and easy-to-understand.

Working from the entry forms of each nominated company, I created a script explaining who the company is, what they achieved and why they were nominated. Each script was around 150 words in length and was written to be narrated by a voice over artist.

After conducting an initial conversation with the company’s CEO, I gathered as much information as I could about the company’s history and its current positioning in the marketplace. We agreed on a professional and approachable tone of voice.

I was approached by Magal to write the copy for their new website, which was to be tailored to their oil and gas clients. Magal required 19 pages to be written in total and each page had to have clear, engaging messaging but could be understood by everyone.

I was asked by Subtec Pro to write the copy for their new website and to write a brochure, outlining their services. Given the complex nature of what the company does, the copy had to be clear and conscise, using consistent messaging throughout.

I write regular articles for Brunel’s recruitment blog, covering the global energy industry. My content forms part of a larger SEO campaign for the company and our articles perform well in organic search.

CareerBuilder had an urgent requirement for a copywriter to assit with their 2022 Energy Outlook Report in collaboration with global recruitment company Brunel. After sending samples of my previous recruitment copywriting work, the Head of Marketing at CareerBuilder provided me with a full brief for the project.

Nasuni had the need for a white paper about cyber security and the importance of protecting data in the oil and gas sector. The paper would provide a blueprint for oil and gas companies to store their data securely in the cloud.

Oil and Gas Job Search required a series of authoritative articles on various roles within the oil and gas sector. Each article had to be well-researched with up-to-date statistics, and include all on-page SEO best practices.

 Marine consultants, Spartan Maritime required copy for their newly re-branded website. The copy had to strike a balance between communicating the technicality of the company’s offerings and engaging the reader on a conversational level.