Oil and Gas Copywriting: Making Complex, Technical Information, Simple

At Brand New Copy, we specialise in writing for companies in the oil and gas industry. We can take complex, technical information and turn it into simple, easy-to-understand copy that engages readers.

What Makes Good Copywriting for the Oil and Gas Sector?

‘Copywriting for the oil and gas sector requires an understanding of the target audience. The terms that are used are quite industry-specific. Some target audiences may not be as clued-up as others with the different language that’s used, so it’s about striking a balance between being technical and being conversational.’

Jamie Thomson, Brand New Copy

Copywriting for the Oil and Gas Industry


We’ve written for a range of clients in the oil and gas industry, including ConocoPhillips, Nexus Surface Treatments, Vryhof, and the Offshore Achievement Awards. Whether your company operates in the upstream, midstream, or downstream sectors, regardless of its size, we can handle your written communications. We provide a range of copywriting services, including website copy, brochures, video scripts, and press releases. We work with oil and gas companies directly and in partnership with other marketing agencies.


What Our Clients Have Said...

‘Thanks very much for the content. We are all thrilled with this text and Laura and I are really happy with the result. All is on point and we are excited to work with you again in the future.’

Daniel Gerber, CEO, Petro-Logistics


‘If you ‘re looking for a copywriter that respects the client’s assignment without compromising his own expertise as a writer, don’t look any further. We needed a copywriter to smoothen a voiceover text for a technical offshore client. It was a great experience workingwith Jamie and the Brand New Copy team. They can simplify complex, technical language, so that everybody understands. The message really came across clearly. They’re quick and it won’t cost you an arm and a leg. Last but not least, they’re friendly. Jamie knows what he’s doing, when it comes to writing for video.

Stefan Wittekamp, Scheef Idee Producties

How Our Oil and Gas Copywriting Service Can Help


As your oil and gas copywriter, we write well-written, well-researched copy. Whether you need copywriting for client-facing, or internal communications, we will ensure that your company communicates in a consistent written tone of voice. We also write for clients in other sectors of the energy industry and have an extensive portfolio. We offer the following services:


  • Corporate journalism, including articles and blog posts
  • Website copywriting
  • Brochures
  • Press releases
  • Video scripts

14 Optimized Website Pages Written for Nexus Surface Treatments

After agreeing on a structure for each page, we wrote 14 optimized web pages, which included meta information, page structure and primary keyword placement. As a result of our efforts, The Nexus website now ranks on the first page of Google for almost all of its targetted keywords.

Explainer Video Script Written for Vryhoff, Oil Field Equipment Supplier

We were asked by graphic designer Stefan Wittekamp, from Scheef Idee Producties, to write a 4-minute video script for his client Vryhoff’s new product. Working closely with Stefan, we wrote a video script that took complex, technical information and made it simple and easy-to-understand.

34 Scripts for a Series of Short Films for the Offshore Achievement Awards

Working from the entry forms of each nominated company, we created a script explaining who the company is, what they achieved and why they were nominated. Each script was around 150 words in length and was written to be narrated by a voice over artist.

Brand Storytelling, a Home Page, History and About Page for Petro-Logistics

After conducting an initial conversation with the company’s CEO, we gathered as much information as we could about the company’s history and its current positioning in the marketplace. We agreed on a professional and approachable tone of voice.

We’ve written for several oil and gas companies, including Nexus Surface Treatments, Vryhof, ConocoPhillips, and the Offshore Achievement Awards.

How We Work


Every piece of work we do for our clients in the oil and gas industry is well-researched and we guarantee that your final copy is original and unique. To begin with, we’ll ask you a series of questions to help us form the brief and gather all the information we need to start your project. Once you’re happy with the quote, we’ll begin work. After your first draft, we offer amendments until you’re happy with the final results.

How Much Does Oil and Gas Copywriting Cost?


We believe in being as up-front as possible when it comes to pricing. Our day rate is £400 and we provide a price per project, so you’ll know exactly how much the work will cost up front. Some of the factors that we consider when pricing for oil and gas copywriting include:


  • How much content is required for the project
  • The number of words required
  • How much research is involved
  • Whether tone of voice guidelines are required
  • Whether on-page SEO should be considered
  • How many revisions are needed
  • The project deadline


To provide some context, here’s an overview of what we charge for different types of oil and gas copywriting:


Basic website copywriting package – 5 pages, e.g. Home page, About page, Service pages x3, including briefing session, research, ongoing correspondence, 3 rounds of revisions.


Cost: £2,000.


4-page brochure – Around 1,000 words including briefing session, all research, ongoing correspondence, 2 rounds of revisions.


Cost: £800.


Press release – Around 500 words, including initial briefing, ongoing correspondence, 2 rounds of revisions.


Cost: £300


Our prices include all ongoing correspondence with the client, editing, proofreading and amendments.

Drop Us a Line…


Whether your company deals in the upstream, midstream, or downstream sectors, copywriting is now high on the agenda of businesses in the oil and gas industry. If you’re looking for a an oil and gas copywriter, do get in touch, we can help grow your brand with excellent content and sales copy.