Oil and Gas Copywriting: Making Complex, Technical Information, Simple
I specialise in writing for companies in the oil and gas industry. I can take complex, technical information and turn it into simple, easy-to-understand copy that engages readers.
What Makes Good Copywriting for the Oil and Gas Sector?
‘Copywriting for the oil and gas sector requires an understanding of the target audience. The terms that are used are quite industry-specific. Some target audiences may not be as clued-up as others with the different language that’s used, so it’s about striking a balance between being technical and being conversational.’
Jamie Thomson, Brand New Copy
Copywriting for the Oil and Gas Industry
I’ve written for a range of clients in the oil and gas industry, including ConocoPhillips, Nexus Surface Treatments, Vryhof, and the Offshore Achievement Awards. Whether your company operates in the upstream, midstream, or downstream sectors, regardless of its size, I can handle your written communications. I provide a range of copywriting services, including website copy, brochures, video scripts, and press releases. I work with oil and gas companies directly and in partnership with other marketing agencies.
''An Ideal Copywriting Partner''
‘We decided to branch out into the oil and gas industry and to create a website for our company that was catering to this market. Jamie was the ideal partner to help us create the content for the website. His professional knowledge of the industry clients and terminology helped us to create a website that matches our needs and speaks to our clients.’
Katja Knoechelmann, Magal Oil and Gas
''Thrilled With the Copy''
‘Thanks very much for the content. We are all thrilled with this text and Laura and I are really happy with the result. All is on point and we are excited to work with you again in the future.’
Daniel Gerber, CEO, Petro-Logistics
''A Great Experience''
‘If you ‘re looking for a copywriter that respects the client’s assignment without compromising his own expertise as a writer, don’t look any further. We needed a copywriter to smoothen a voiceover text for a technical offshore client. It was a great experience workingwith Jamie and the Brand New Copy team. They can simplify complex, technical language, so that everybody understands. The message really came across clearly. They’re quick and it won’t cost you an arm and a leg. Last but not least, they’re friendly. Jamie knows what he’s doing, when it comes to writing for video.
Stefan Wittekamp, Scheef Idee Producties
''Writing with Clarity''
''Brought Our Story Alive''
How My Oil and Gas Copywriting Service Can Help
As your oil and gas copywriter, I write well-written, well-researched copy. Whether you need copywriting for client-facing, or internal communications, I’ll ensure that your company communicates in a consistent written tone of voice. I also write for clients in other sectors of the energy industry and have an extensive portfolio. I offer the following services:
14 Optimized Website Pages Written for Nexus Surface Treatments
After agreeing on a structure for each page, I wrote 14 optimized web pages, which included meta information, page structure and primary keyword placement. As a result of my efforts, The Nexus website now ranks on the first page of Google for almost all of its targetted keywords.
Explainer Video Script Written for Vryhoff, Oil Field Equipment Supplier
I was asked by graphic designer Stefan Wittekamp, from Scheef Idee Producties, to write a 4-minute video script for his client Vryhoff’s new product. Working closely with Stefan, I wrote a video script that took complex, technical information and made it simple and easy-to-understand.
34 Scripts for a Series of Short Films for the Offshore Achievement Awards
Working from the entry forms of each nominated company, I created a script explaining who the company is, what they achieved and why they were nominated. Each script was around 150 words in length and was written to be narrated by a voice over artist.
Brand Storytelling, a Home Page, History and About Page for Petro-Logistics
After conducting an initial conversation with the company’s CEO, I gathered as much information as I could about the company’s history and its current positioning in the marketplace. We agreed on a professional and approachable tone of voice.
Website Copywriting for NASDAQ-Traded International Oil and Gas Company
I was approached by Magal to write the copy for their new website, which was to be tailored to their oil and gas clients. Magal required 19 pages to be written in total and each page had to have clear, engaging messaging but could be understood by everyone.
Website and Brochure Copywriting for Subtec Pro
I was asked by Subtec Pro to write the copy for their new website and to write a brochure, outlining their services. Given the complex nature of what the company does, the copy had to be clear and conscise, using consistent messaging throughout.
SEO-focused Articles for Oil and Gas Recruitment Company, Brunel
I write regular articles for Brunel’s recruitment blog, covering the global energy industry. My content forms part of a larger SEO campaign for the company and our articles perform well in organic search.
Energy Report Writing for CareerBuilder and Brunel
CareerBuilder had an urgent requirement for a copywriter to assit with their 2022 Energy Outlook Report in collaboration with global recruitment company Brunel. After sending samples of my previous recruitment copywriting work, the Head of Marketing at CareerBuilder provided me with a full brief for the project.
White Paper for Cloud Storage Company Nasuni
Nasuni had the need for a white paper about cyber security and the importance of protecting data in the oil and gas sector. The paper would provide a blueprint for oil and gas companies to store their data securely in the cloud.
SEO-Focused Thought Leadership Articles for Oil and Gas Job Search
Oil and Gas Job Search required a series of authoritative articles on various roles within the oil and gas sector. Each article had to be well-researched with up-to-date statistics, and include all on-page SEO best practices.
Website Copywriting and Tone of Voice for Spartan Maritime
Marine consultants, Spartan Maritime required copy for their newly re-branded website. The copy had to strike a balance between communicating the technicality of the company’s offerings and engaging the reader on a conversational level.
How I Work
Every piece of work I do for my clients in the oil and gas industry is well-researched and I guarantee that your final copy will be original and unique. To begin with, I’ll ask you a series of questions to help me form the brief and gather all the information I need to start your project. Once you’re happy with the quote, I’ll begin work. After your first draft, Iwe offer amendments until you’re happy with the final results.
How Much Does Oil and Gas Copywriting Cost?
I believe in being as up-front as possible when it comes to pricing. My day rate is£500 and I provide a price per project, so you’ll know exactly how much the work will cost up front. Some of the factors that I consider when pricing for oil and gas copywriting include:
- How much content is required for the project
- The number of words required
- How much research is involved
- Whether tone of voice guidelines are required
- Whether on-page SEO should be considered
- How many revisions are needed
- The project deadline
To provide some context, here’s an overview of what I charge for different types of oil and gas copywriting:
Basic website copywriting package – 5 pages, e.g. Home page, About page, Service pages x3, including briefing session, research, ongoing correspondence, 3 rounds of revisions.
4-page brochure – Around 1,000 words including briefing session, all research, ongoing correspondence, 2 rounds of revisions.
Press release – Around 500 words, including initial briefing, ongoing correspondence, 2 rounds of revisions.
Our prices include all ongoing correspondence with the client, editing, proofreading and amendments.
White paper – Around 3,000 words including all research, gathering statistics, case studies, conducting interviews, revising and editing, 3 rounds of revisions.
Drop Me a Line...
Whether your company deals in the upstream, midstream, or downstream sectors, copywriting is now high on the agenda of businesses in the oil and gas industry. If you’re looking for a an oil and gas copywriter, do get in touch. I can help grow your brand with excellent content and sales copy.